Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle. Meer
One of Porchlight's Business Books of the Year | One of Vox 's Best Books of 2023 | An NPR Book of the Day | Required Reading from New York Post | One of Nylon 's 13 May Books to Add to Your Reading List | One of PureWow's 14 Books to Read for AAPI Heritage Month | One of W Magazine 's 14 Books to… Meer
Buy now with one-click. Amazon's business model is deceptively simple: make online shopping so easy and convenient that customers won't think twice. Yet Amazon's success is largely down to CEO and founder Jeff Bezos, a man described as both a 'happy-go-lucky mogul' and a 'notorious micromanager'… Meer
Image is a tool that guarantees success -- but only if you know how to use it. The Persona Principle"TM" will teach you the most powerful Image-Marketing secrets of the world's leading enterprises. Discover how to: -- Overcome the two biggest obstacles to success -- invisibility and incredibility… Meer
Seventy per cent of UK businesses have a website. But 90 per cent of those websites don't fulfil the expectations of their business owners and don't provide the services their customers are seeking. Nigel T. Packer guides business owners and managers through the maze of getting a successful website… Meer
Tom Hopkins earned himself over one million dollars in his first three years as a salesman. Here, in his first book, he sets down the key secrets of his success. His methods emphasize the need to escape from a fear of failure… Meer
This book provides a comprehensive introduction to the issues, concepts and theories through which people have tried to understand consumer culture throughout the modern period, and puts the current state of thinking into a broader context… Meer
The Call Centre Training Handbook provides line managers, trainers and coaches with practical training and measurement techniques for improving call centre and contact centre performance around the world. Meer
Turn your business into a "value machine" where sales and marketing functions are aligned to work with key customers and create real value for both the customer and the business. Meer
Get a thorough grounding in all aspects of the marketing discipline, from direct mail and online media to market research and branding, with this ultimate reference guide. Meer
Adapt to emerging trends in consumer behaviour and improve profitability as a result, with this exclusive insight into branding and marketing in the car industry. Meer
Examine the successful developments and promotion of prestige brands in the luxury industry, gaining insight into not just into how they're sold, but how consumers respond to them. Meer
Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'. Meer
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't. Meer
Combine insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others, and why some survive crises while others don't. Meer
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding. Meer
Learn how to use social media channels to grow your customer base, increase engagement and build a business, with this ultimate guide to social media marketing. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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