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Pagina 176 van 15.415 resultaten

Rubriek: Marketing

Vincent G. Duffy

Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management. Human Communication, Organization and Work

Paperback EN07-06-20209783030499068

This two-volume set LNCS 12198 and 12199 constitutes the thoroughly refereed proceedings of the 11th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2020, which was supposed to be held as part of the 22st HCI International… Meer

€ 60,99

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Vivian-Lara Silva

Social Drivers In Food Technology

Paperback EN04-12-20219783030503765

This unique and timely text is designed to help food science students learn to perform critical analysis of food processing technology and consider the incorporation of elements that touch on contemporary technological developments in the food sector… Meer

€ 60,99

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Heidi Krömker

HCI in Mobility, Transport, and Automotive Systems. Driving Behavior, Urban and Smart Mobility

Paperback EN16-06-20209783030505363

This two-volume set LNCS 12212 and 12213 constitutes the refereed proceedings of the Second International Conference on HCI in Mobility, Transport, and Automotive Systems, MobiTAS 2020, held as part of the 22nd International Conference on Human-Computer Interaction, HCII 2020, in Copenhagen… Meer

€ 89,79

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Carlo Mari

A Business History of the Bicycle Industry

Gebonden EN04-11-20209783030505622

Through a historical analysis of the bicycle industry, this book explores how the bicycle was developed, manufactured and marketed, from its origins in the late nineteenth century to the present day. The author highlights the contributions made by the bicycle industry to marketing as it is… Meer

€ 80,29

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Rajagopal

Sustainable Businesses in Developing Economies

Gebonden EN27-10-20209783030516802

Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace… Meer

€ 159,59

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Alia El Bolock Elena Del Val Fernando De La Prietae.a.

Highlights in Practical Applications of Agents, Multi-Agent Systems, and Trust-worthiness. The PAAMS Collection

Paperback EN05-07-20209783030519988

This book constitutes the refereed proceedings of the workshops co-located with the 18th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2020, held in L’Aquila, Italy, in October 2020… Meer

€ 60,99

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Boris Galitsky

Artificial Intelligence for Customer Relationship Management

Gebonden EN08-12-20209783030521660

This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result… Meer

€ 204,99

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Boris Galitsky

Artificial Intelligence for Customer Relationship Management

Paperback EN09-12-20219783030521691

€ 204,99

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Felipe Pantoja Nina Krey Shuang Wu

Marketing Opportunities and Challenges in a Changing Global Marketplace

Paperback EN16-06-20219783030391676

This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing… Meer

€ 276,99

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Eric Rhiney Thomas J. Quirk

Excel 2019 for Advertising Statistics

Paperback EN03-03-20209783030392536

Newly revised for Excel 2019, this text is a step-by-step guide for students taking a first course in statistics for advertising and for advertising managers and practitioners who want to learn how to use Excel to solve practical statistics problems in the workplace, whether or not they have taken a… Meer

€ 60,99

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Albert N. Greco

The Marketing of World War II in the US, 1939-1946

Paperback EN11-06-20219783030395216

From the late 1930s until December 7, 1941, isolationism and an antipathy toward war in Europe were strong political currents in the US. However, once the US entered World War II, the entire apparatus of the US government was mobilized to “market” the war to Americans who were incredulous and… Meer

€ 68,09

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Antonella La Rocca

Customer-Supplier Relationships in B2B

Gebonden EN15-03-20209783030409920

This book explores customer-supplier relationships in B2B markets focusing on interaction between parties. Drawing on three fields of research – studies of relationships in marketing, social interactionism in sociology, and sense-making in social psychology – the author explores the concepts and… Meer

€ 122,99

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Brian Lee John G. Mooney Patricia Takako Endoe.a.

The Cloud-to-Thing Continuum

Gebonden EN08-07-20209783030411091

The Internet of Things offers massive societal and economic opportunities while at the same time significant challenges, not least the delivery and management of the technical infrastructure underpinning it, the deluge of data generated from it, ensuring privacy and security, and capturing value… Meer

€ 61,99

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Owen Eagan

Oscar Buzz and the Influence of Word of Mouth on Movie Success

Gebonden EN28-03-20209783030411794

This book explores why word of mouth is the most important determinant of a movie’s success. Beginning with a discussion of the enduring appeal of movies, and why the box office has survived the disruption of television and will likely survive the disruption of streaming services, Owen Eagan goes on… Meer

€ 68,09

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Felipe Pantoja Nina Krey Shuang Wu

Enlightened Marketing in Challenging Times

Paperback EN18-09-20219783030425470

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held… Meer

€ 180,99

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Alan L. Carsrud Leon Schjoedt Malin E. Brännback

Understanding Social Media and Entrepreneurship

Gebonden EN04-06-20209783030434526

Social media offers an opportunity for people to enlarge their exposure to information; information about important changes and trends in technology, markets, government policies, or society in general that can facilitate entrepreneurship, business development, and more… Meer

€ 168,99

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Edna Rabenu Or Shkoler Paul M. Capobiancoe.a.

International Student Mobility and Access to Higher Education

Gebonden EN02-04-20209783030441388

This book offers a comprehensive look into issues and trends driving international student mobility as the phenomenon becomes increasingly prevalent worldwide. Chapters first present an expanded definition of student mobility in the context of internationalization and go on to discuss the underlying… Meer

€ 61,99

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Edna Rabenu Or Shkoler Paul M. Capobiancoe.a.

International Student Mobility and Access to Higher Education

Paperback EN02-04-20219783030441418

€ 61,99

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Jakub Macek Paul Stepan Pavel Zahrádkae.a.

Digital Peripheries

Paperback EN18-09-20209783030448523

This is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital… Meer

€ 48,99

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Karen Hopkins O. C. Ferrell Robert D. Tamilia

Marketing Channels and Supply Chain Networks in North America

Paperback EN10-04-20209783030448691

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. In particular, the book looks at the period 1850 to the present, to understand the evolution, the trends and the current status… Meer

€ 60,99

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