Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This book features a selection of the best papers presented during the 8th ATMC (Advances in Tourism Marketing Conference) of 2019. With contributions from internationally regarded academic experts, this edited collection addresses two major challenges for the tourism industry… Meer
As marketing roles continue to evolve, expand and embrace the complexities of the modern world of business, marketers are under increasing pressure to perform as individuals and teams. The Whole Marketer argues that now is the time to take stock of technical skills required, examine the latest… Meer
'So, you've written and published a book... now what? You read this manual!' —Stephanie Jankowski, author of SchooledThese days, there's an expectation on the author to take an active role in marketing their book, regardless of whether they've been traditionally published or are self-published… Meer
Perfecting your pricing is fundamental to the success of your business. It affects how your customers perceive you, it can make or break a sale, and it’s the most powerful key to profitable and sustainable growth. But how do you know your pricing is right?… Meer
This book will help you analyse the best passive income ideas and Home-based jobs in 2020 and figure out the one that is best suited to you. How many times have you started a business only to later realise it wasn't what you expected?… Meer
The road to hell is paved with good intentions. Ever wondered if declaring support for fair-trade and then chucking Kenyan beans from your shopping trolley to reduce food miles really added up? Or whether the women in Bangladeshi sweatshops really want you to stop buying the clothes from their… Meer
Business Marketing is an academic textbook written from a marketing management perspective. It is about the marketing methods, issues and principles associated with the relationships and interactions between organisations. Meer
Billions of dollars are lost every year from marketing plans that fail to get implemented properly. The risks around implementation are high and the challenges are many. This book draws upon fresh research, new technology and decades of experience to help marketers improve their chances of success… Meer
The originality of this text lies in its combination of a wide range of knowledge, theory and best practice that has so far been widely distributed across a range of sources. Drawing all this together allows the authors to offer a much needed multifaceted but carefully integrated overview of… Meer
Want to get your business book flying off the shelves? It's never too soon to start thinking about how to market and promote your book. In this Authority Guide , leading book PR and marketing expert Chantal Cooke, presents 52 tips that will make your book stand out from the crowd, build your… Meer
“This book is a must-have resource for anyone looking to break into Hollywood or seasoned veterans who need a quick reference guide.”––Matt Belloni, Founding Partner of Puck News and host of The Town with Matthew Belloni The legal resources of studios and networks are legendary, often intimidating… Meer
From the No.1 International Best Selling Author Chris J Reed, "The Only NASDAQ CEO with a Mohawk!, comes his new book, "Personal Branding Mastery for Entrepreneurs". In it, Chris will tell you all about how you, as an entrepreneur, can develop your personal brand beyond LinkedIn… Meer
Master the art of the close with the latest book from the international authority on sales success. Sell Your Way to the Top shows you the exact steps it takes to create a lucrative sales career in any environment or industry by enhancing your sales conversations through purposeful questions and… Meer
In Digitalized Finance , Edemilson Paraná investigates the relationship between the development of Information and Communication Technologies (ICT) and the process of financialization of economies on a global scale, with a special focus on the impacts of both in Brazil… Meer
If you're looking for a more interesting, entertaining and relevant approach to the ancient and noble art of sales, then Richard Plinke's latest book is for you. Chock-full of really cool pop references, disrespect and impertinence, sort of like a slaughterhouse for sacred cows, this new edition in… Meer
Who is The Chief Storytelling Officer?If a business doesn’t have one, it’s likely missing the most powerful role in its organization. The Chief Storytelling Officer is a tactical guide for entrepreneurs, startups, and small teams who know their brand deserves better storytelling—but can’t afford a… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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