Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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Alles over het succesvol vinden en binden van klanten
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De Tao van publieke dienstverlening
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€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Van klant naar fan
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-16%
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Examenboek NIMA Basiskennis Marketing
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When digital becomes human
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
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3
Sterk digitaal merk
Ingmar de Lange
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Strategische marketingplanning
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5

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Tips van de redactie

De Offertebijbel
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Boost je business met een boek
Janneke Sinot
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Frederik Picard
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Schakel - Leiderschap in marketing
Irene van Cappellen
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Reserveer nu

Online marketing is stuk
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DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN24-09-20249781394225682
The Non-Obvious Book Awards 2024 Longlist SelectionBuild your consulting clientele with self-promotion strategies that really work Book Yourself Solid for Coaches and Consultants is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a… Meer
€ 33,69
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Paperback EN01-10-20249781394237197
Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and… Meer
€ 33,69
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Gebonden EN13-08-20249781394239245
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing… Meer
€ 33,69
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Paperback EN30-10-20249781394268375
geen beschrijving beschikbaar
€ 26,52
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Paperback EN10-06-20259781394354054
The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks… Meer
€ 30,86
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Paperback EN24-01-20229781473778696
Major global events such as the COVID-19 pandemic and the UN Sustainable Development Goals have changed the business landscape with significant consequences for trade. Understanding such environmental issues, politics, economics and more, is critical in international marketing strategy… Meer
€ 104,97
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Paperback EN09-02-20179781474233323
Social Media for Fashion Marketing uses cutting edge case studies and detailed interviews to show how the business of fashion is changing in the digital landscape. Bendoni (@BendoniStyle) also considers the psychological impact of being a hyper-connected consumer and the generational gaps in social… Meer
€ 63,20
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Paperback EN11-02-20219781472145345
The only guide you need to build a podcast from scratch with tips, techniques and stories from the pioneers of podcasting, by expert and early adopter Gilly Smith. From This American Life 's Ira Glass and George the Poet to the teams behind My Dad Wrote a Porno and Table Manners with Jessie Ware… Meer
€ 25,16
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Paperback EN21-05-20219781479810178
Bestselling author Cass R. Sunstein reveals the appeal and the danger of conformity We live in an era of tribalism, polarization, and intense social division—separating people along lines of religion, political conviction, race, ethnicity, and sometimes gender. How did this happen?… Meer
€ 15,44
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Paperback EN20-04-19959780803953284
The book appears pertinent in the context of the emerging potpourri of cultures today.... It makes for useful reading reminding you as it does of the seriousness of the incessant cultural and ethnic changes taking place all around… Meer
€ 193,56
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Paperback EN22-08-20249781350437579
Art is produced, circulated, consumed and disseminated within an economic system - it depends on money for its creation, for the livelihood of its makers, and for its distribution. In this sense, art can be understood as an enterprising activity… Meer
€ 50,75
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Paperback EN19-03-20269781350442788
This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change. Meer
€ 87,73
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Gebonden EN27-06-20249781350026964
Covering the period from 500 BCE to 500 CE, this is the first book to address the cultural history of shoppers and shopping in antiquity. Meer
€ 133,72
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Paperback EN20-08-20269781350650107
Covering the period from 500 BCE to 1450 CE, this is a systematic history of shoppers and shopping. Meer
€ 44,12
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Paperback EN20-08-20269781350650251
This volume examines the development of shopping as a cultural practice in the period 1820 to 1920. Meer
€ 44,12
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Paperback EN29-10-20199781138710016
Title first published in 2003. Contributors from a wide range of European countries illustrate the validity of four propositions about employee participation: that different forms of employee participation mutually reinforce each other; that major shifts in employment relations require innovative… Meer
€ 44,12
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Gebonden EN06-10-20209781260462661
Award-winning sales coach Jeff Shore shows sales professionals how to apply buyer psychology to personalize follow-ups, serve customers—and seal the deal faster. What does a sales professional do when the customer says, “Not yet”?… Meer
€ 29,43
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Gebonden EN19-03-20209781260462753
Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70-80% of business growth comes from existing customers… Meer
€ 42,22
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Gebonden EN06-01-20229781264268146
#5 on the Wall Street Journal Business Bestseller List! One of the world’s top advertising executives shows how iconic brands win new customers and build armies of evangelists. Great brands stand for more than just cool products and clever advertisements. They inspire audiences… Meer
€ 32,27
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Gebonden EN15-11-20229781264627646
Master the process of effectively marketing alternative investments—a critical but overlooked aspect of ensuring fund success Investment funds with great performance and potential often fail for one simple reason—the enormous challenge for investor relations and fundraising professionals to raise… Meer
€ 50,77
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