Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN07-04-20209783030449988
This two-volume set constitutes the proceedings of the 19th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2020, held in Skukuza, South Africa, in April 2020.* The total of 80 full and 7 short papers presented in these volumes were carefully reviewed and selected from 191… Meer
€ 120,99
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Gebonden EN02-07-20209783030474546
This book focuses on how rivalry influences fan perceptions and behaviors, the role of organizations to responsibly promote rivalries, and discusses how to decrease negative and group-member deviance surrounding sport rivalry… Meer
€ 61,99
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Gebonden EN27-10-20209783030516802
Trends in cleaner business decisions have resulted in sustainable business models involving society, stakeholders, and consumers. Sustainable choices of companies create competitive differentiations that enable consumers to weigh social values and shift loyalties in the competitive marketplace… Meer
€ 159,59
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Paperback EN05-07-20209783030519988
This book constitutes the refereed proceedings of the workshops co-located with the 18th International Conference on Practical Applications of Agents and Multi-Agent Systems, PAAMS 2020, held in L’Aquila, Italy, in October 2020… Meer
€ 60,99
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Gebonden EN18-08-20209783030579920
The two-volume set IFIP AICT 591 and 592 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2020, held in Novi Sad, Serbia, in August/September 2020… Meer
€ 120,99
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Paperback EN02-11-20219783030615864
This book investigates the adoption of Information and Communication Technologies (ICTs) in Caribbean travel firms, particularly for sales and marketing purposes. By examining the decision-making process in tourism companies deciding whether to become more dependent on digital capabilities and… Meer
€ 159,59
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Paperback EN06-12-20209783030649456
This book constitutes the proceedings of the 16th International Conference on Web and Internet Economics, WINE 2020, held in Beijing, China, in December 2020. The 31 full papers presented together with 11 abstracts were carefully reviewed and selected from 136 submissions… Meer
€ 60,99
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Gebonden EN27-03-20219783030694029
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments… Meer
€ 102,99
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Gebonden EN29-06-20219783030705374
This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society… Meer
€ 204,99
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Paperback EN30-06-20229783030705404
This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and Globalization within the Africa Context, especially as digital technology changes the African society… Meer
€ 204,99
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Paperback EN13-09-20229783030727833
This book presents a comprehensive collection of case studies on augmented reality and virtual realty (AR/VR) applications in various industries. Augmented reality and virtual reality are changing the business landscape, providing opportunities for businesses to offer unique services and experiences… Meer
€ 72,99
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Paperback EN18-08-20219783030579999
The two-volume set IFIP AICT 591 and 592 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2020, held in Novi Sad, Serbia, in August/September 2020… Meer
€ 120,99
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Gratis verzonden
Gebonden EN27-10-20209783030590840
Inextricably linked to human evolution, storytelling has always been a key element of the marketer’s toolkit. However, despite extensive practitioner interest, academic research on the topic currently falls short… Meer
€ 80,29
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Paperback EN20-02-20219783030595975
This textbook provides readers with evocative and analytical accounts of social processes that are linked to globalization and connectivity, which includes a wide range of multi-centred connections in history, DNA analysis, technology, art, populism and political economy… Meer
€ 86,39
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Paperback EN15-09-20209783030596378
This book constitutes the proceedings of the Third International Conference on Blockchain, ICBC 2020, held as part of SCF 2020, during September 18-20, 2020. The conference was planned to take place in Honolulu, HI, USA and was changed to a virtual format due to the COVID-19 pandemic… Meer
€ 60,99
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Gebonden EN11-02-20209783030350505
This volume of Eurasian Studies in Business and Economics presents selected theoretical and empirical papers from the 25th Eurasia Business and Economics Society (EBES) Conference, held in Berlin, Germany, in May 2018… Meer
€ 180,99
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Gebonden EN18-03-20209783030383817
This book offers a comprehensive yet accessible snapshot of the latest consumer research on the adoption and use of electric vehicles. It discusses the importance of developing a better understanding of consumer behavior in relation to electric vehicles, and the advantages that can be gained from… Meer
€ 180,99
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Gebonden EN08-07-20209783030411091
The Internet of Things offers massive societal and economic opportunities while at the same time significant challenges, not least the delivery and management of the technical infrastructure underpinning it, the deluge of data generated from it, ensuring privacy and security, and capturing value… Meer
€ 61,99
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Paperback EN18-09-20219783030425470
This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held… Meer
€ 180,99
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Paperback EN31-01-20219783030677800
This book constitutes revised selected papers from the 18th Workshop on e-Business, WeB 2019, which took place in Munich, Germany, in December 2019. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major… Meer
€ 60,99
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