Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective… Meer
This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity. Adopting a holistic view on sustainability, it argues that integrity is the foundation on which sustainable sports organisations, actions and processes must be built. Meer
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing… Meer
Discusses practical earnings management methods within the accounting and taxation realms and provides profound insights into how profits can be influenced through accounting choices and real business transactions… Meer
This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural… Meer
Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice. Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communication… Meer
There is widespread rhetorical agreement that the fashion industry must get itself onto a more sustainable footing. What does this mean in practice, and how can sustainability be achieved in different regions around the world? Meer
The Routledge Handbook of Private Law and Sustainability reflects on how the law can help tackle the current environmental challenges and make our societies more resilient to future crises. Sustainability has been high on the political agenda since the approval of the Sustainable Development Goals… Meer
No sector can escape the challenge of the climate crisis. This book brings together a team of academic experts to urgently examine the intersection of sustainability and the Cultural and Creative Industries (CCIs), particularly within the framework of Sustainable Development Goal 12 (SDG 12)… Meer
This book aims to help readers understand the status of the division of labour in global value chains, its impact on traditional research topics, and to familiarise readers with the application of input-output methods in GVC research. Meer
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling… Meer
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. Meer
This book covers the intersection of behavior analysis and management, including a comprehensive examination of different topics within organizational behavior management. The chapters in this book were originally published in the Journal of Organizational Behavior Management. Meer
Many leading investment institutions, including asset managers, pension funds and insurance companies, have made commitments to sustainable investment or to the delivery of sustainability goals alongside their investment objectives… Meer
Realising Good Growth is a practical and purposeful guidebook for leaders wishing to take a different path on a journey towards collective purpose and a better world, where profit is not the destination, just one of the sturdy pillars that supports the journey… Meer
With a voice that is equal parts expert and friend, he dismantles toxic money beliefs, simplifies complex ideas, and most importantly, shows you that financial freedom isn’t reserved for the ultra-rich. It’s for the intentional. Meer
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work… Meer
Best books of 2021, Financial Times 'Grab some popcorn and take a front row seat, because Robin Wigglesworth has an astonishing story to tell you' Tim Harford, author of How to Make the World Add Up 'A fascinating account of an investment revolution' Ian Fraser, Literary Review 'A magisterial… Meer
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