Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN20-07-20269781032535050
This state-of-the-art handbook provides a comprehensive review of recent research and academic thought on the relationship between marketing and sustainability. It combines a ‘micro-marketing’ approach considering how to market more sustainable goods and services, with a more critical perspective… Meer
€ 90,57
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Paperback EN21-05-20269781032591377
This is the first book to examine the critically important topic of sustainability in sport through the lens of integrity. Adopting a holistic view on sustainability, it argues that integrity is the foundation on which sustainable sports organisations, actions and processes must be built. Meer
€ 74,93
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Paperback EN22-05-20269781032594002
This volume provides an in-depth examination of the role of sexuality in consumers' life course and in the marketing of products and services. Meer
€ 74,93
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Paperback EN01-12-20259781032605388
The aim of this book, originally published in 1985, was to demonstrate, on the basis of historical analysis, that transnational corporate structures and marketing strategies exercised a powerful impact on the availability and consumption of alcoholic beverages in both developed and developing… Meer
€ 50,28
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Paperback EN26-12-20259781032615394
Discusses practical earnings management methods within the accounting and taxation realms and provides profound insights into how profits can be influenced through accounting choices and real business transactions… Meer
€ 74,93
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Gebonden EN20-08-20259781032616711
This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy. It is essential reading for scholars and post-graduate students interested in fashion marketing and management, cross cultural… Meer
€ 87,25
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Paperback EN31-10-20259781032626284
Now in a second edition, this book introduces students to the theories of strategic communication and their application to everyday practice. Key updates to the second edition include the use of artificial intelligence in the practice of strategic communication and a focus on health communication… Meer
€ 102,66
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Paperback EN26-12-20259781032658513
There is widespread rhetorical agreement that the fashion industry must get itself onto a more sustainable footing. What does this mean in practice, and how can sustainability be achieved in different regions around the world? Meer
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Paperback EN20-07-20269781032662022
The Routledge Handbook of Private Law and Sustainability reflects on how the law can help tackle the current environmental challenges and make our societies more resilient to future crises. Sustainability has been high on the political agenda since the approval of the Sustainable Development Goals… Meer
€ 84,17
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Paperback EN28-09-20269781032665757
No sector can escape the challenge of the climate crisis. This book brings together a team of academic experts to urgently examine the intersection of sustainability and the Cultural and Creative Industries (CCIs), particularly within the framework of Sustainable Development Goal 12 (SDG 12)… Meer
€ 74,93
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Paperback EN26-05-20259781032669991
The book introduces interactionist sociology to an audience in marketing, consumer research, and business and management studies. Meer
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Paperback EN30-07-20259781032670249
This book aims to help readers understand the status of the division of labour in global value chains, its impact on traditional research topics, and to familiarise readers with the application of input-output methods in GVC research. Meer
€ 74,93
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Paperback EN22-05-20269781032689487
Storytelling has redefined marketing from a brand monologue to brand-consumer dialogues, conversations, and co-creation. Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling… Meer
€ 74,93
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Paperback EN26-12-20259781032689630
The uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. The book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. Meer
€ 74,93
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Paperback EN21-05-20269781032708263
This book covers the intersection of behavior analysis and management, including a comprehensive examination of different topics within organizational behavior management. The chapters in this book were originally published in the Journal of Organizational Behavior Management. Meer
€ 74,93
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Gebonden EN21-04-20269781032740966
Many leading investment institutions, including asset managers, pension funds and insurance companies, have made commitments to sustainable investment or to the delivery of sustainability goals alongside their investment objectives… Meer
€ 265,95
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Paperback EN01-08-20259781032753959
Realising Good Growth is a practical and purposeful guidebook for leaders wishing to take a different path on a journey towards collective purpose and a better world, where profit is not the destination, just one of the sturdy pillars that supports the journey… Meer
€ 53,36
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Paperback EN15-10-20259780143466499
With a voice that is equal parts expert and friend, he dismantles toxic money beliefs, simplifies complex ideas, and most importantly, shows you that financial freedom isn’t reserved for the ultra-rich. It’s for the intentional. Meer
€ 31,79
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Paperback EN05-05-20169780241951224
RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work… Meer
€ 19,47
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Paperback EN09-03-20239780241987971
Best books of 2021, Financial Times 'Grab some popcorn and take a front row seat, because Robin Wigglesworth has an astonishing story to tell you' Tim Harford, author of How to Make the World Add Up 'A fascinating account of an investment revolution' Ian Fraser, Literary Review 'A magisterial… Meer
€ 18,05
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