Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Dinsdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Dinsdag in huis
When digital becomes human
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€ 22,95
29,99
-24%
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Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
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5

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Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Marketing Top Models
Frederik Picard
€ 29,99
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Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN10-01-20019780764552922
Network marketing has helped people all over the world achieve financial independence—and it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially… Meer
€ 23,74
Levertijd ± 16 werkdagen
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Gebonden EN30-11-19979780765600837
Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle. Meer
€ 401,53
Levertijd ± 16 werkdagen
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Paperback EN04-12-20259781009561822
Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier demystifies strategic channel decision-making by emphasizing the basics and using real-world… Meer
€ 54,92
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Paperback EN11-12-20259781032851624
Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and… Meer
€ 78,01
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-12-20259781032851631
Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and… Meer
€ 265,95
Levertijd ± 16 werkdagen
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Paperback EN22-06-20269781032863184
The transition towards sustainability is now a major issue that has taken centre stage in public debate, policy circles, scientific forums, and business roundtables. Higher education institutions focusing on educating tomorrow’s managers and leaders and on business practices are doubly challenged by… Meer
€ 74,93
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Paperback EN03-11-20259781032865201
Illustrated with real-life examples from interviews with board chairs, board members, CEOs, and investors, The Next Board explains how boards can master the dual challenge of implementing the best practices of today and also futureproofing an organization for the emerging challenges of tomorrow. Meer
€ 57,98
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Paperback EN20-07-20269781032865454
Set in the Northern English City of Leeds, in the midst of Liz Truss’ 49 days in office, what we are now calling The Cost of Living Crisis emerges as the most recent incantation of economic decline. Challenging the ease with which this phrase has become commonplace, this monograph provokes questions… Meer
€ 39,50
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Paperback EN05-12-20259781032870014
This engaging and practical book gives readers all the tips and tools they need to become an accomplished creator and conveyor of stories in order to effect positive purpose-led change within their organisation. Meer
€ 53,36
Levertijd ± 11 werkdagen
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Paperback EN19-01-20269781032874944
First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. Meer
€ 53,36
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Paperback EN27-10-20259781032891521
Communication, advocacy and outreach are germane to the success of any organization working in the social sector. This book provides a robust conceptual framework that is required for understanding the demands of the sector, suggests strategies, and tools, and provides hands-on skills to those… Meer
€ 74,93
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Paperback EN21-06-20269781032892450
To fill the gaps in theoretical and empirical aspects of the existing international business and management literature, this book addresses several major issues of values in international business in a permanently changing world… Meer
€ 74,93
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Gebonden EN24-12-20259781032899213
This is the first book to offer a complete, practical guide to the process of building an athlete brand and developing brand value. Meer
€ 265,95
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Paperback EN02-07-20269781032900421
Corporate Governance and Digital Transformation argues that these are essential domains in organisations in the current digital era that must be aligned and require more dedication and digital expertise within the Board of Directors of any organisation… Meer
€ 79,55
Levertijd ± 11 werkdagen
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Gebonden EN29-09-20259781032902395
This book explores greenwashing practices in company marketing communications, outlining the different types of greenwashing and recommending strategies for readers to successfully differentiate between greenwashing and green marketing. Meer
€ 87,25
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Paperback EN22-06-20269781032909974
The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educational… Meer
€ 74,93
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Paperback EN02-11-20209780955886027
geen beschrijving beschikbaar
€ 20,24
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Gebonden EN07-11-20239780971946897
Global sales authority Jeffrey Gitomer’s bestselling classic, The Sales Bible, has been updated and appended in this new edition, offering you the ultimate sales methods, strategies and techniques that really work — every day, in today’s real-world selling situations… Meer
€ 35,11
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Paperback EN26-03-20269781032381756
A new, introductory textbook on the media and mass communication industries that champions the pioneering examples and perspectives of managers and entrepreneurs from racial and ethnic groups whose contributions to media have been previously overlooked… Meer
€ 68,77
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Gebonden EN22-12-20259781032329390
Focusing on practical principles and guidelines, this book covers everything a prospective international commercial arbitrator or lawyer wishing to start an arbitration practice should know about conducting an arbitration in Asia… Meer
€ 509,37
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