Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales. Meer
Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry. Meer
Presents 50 fun, creative, and cost-effective fundraising strategies from schools across the country and includes savvy organizing tips, guidance on ethical issues, and advice for avoiding mishaps. Meer
The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Meer
Strategies for Sustainability brings together authors and perspectives from different industries, practice areas, and geographies within a unifying story thread to inform critical discussions and communication of contemporary ecological strategies relevant to business and marketing needs… Meer
This book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. Is there a place for ownership in the digital world? What does it mean to possess something digital? What is the role of uniqueness in digital ownership?… Meer
Research methodology is an integral part of the knowledge generation and dissemination processes. This book is a comprehensive guide to theory-building for hypothesis specification in academic research in organizational studies. Meer
This book is for organizational leaders who recognize the growing impact of stress and trauma on workforce performance and employee capacity. It provides a clear understanding of trauma, the extent of it in the workforce, and how to address it in the context of work without needing anyone to share… Meer
The reference text discusses fundamental principles, planning, sourcing, demand forecasting, and supply forecasting in the field of supply chain management. It further highlights the important aspects of supply chain management such as resource planning, inventory management, quality tools, and… Meer
The book offers a current picture of business model disclosure practices, discussing the benefits and challenges and assessing the most recent regulatory developments. It examines the quality and usefulness of the business model disclosures presented in corporate reporting, as well as highlighting… Meer
Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and… Meer
Digital transformation is inevitable. The eras of 'if and when' are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and… Meer
The transition towards sustainability is now a major issue that has taken centre stage in public debate, policy circles, scientific forums, and business roundtables. Higher education institutions focusing on educating tomorrow’s managers and leaders and on business practices are doubly challenged by… Meer
Illustrated with real-life examples from interviews with board chairs, board members, CEOs, and investors, The Next Board explains how boards can master the dual challenge of implementing the best practices of today and also futureproofing an organization for the emerging challenges of tomorrow. Meer
Set in the Northern English City of Leeds, in the midst of Liz Truss’ 49 days in office, what we are now calling The Cost of Living Crisis emerges as the most recent incantation of economic decline. Challenging the ease with which this phrase has become commonplace, this monograph provokes questions… Meer
This engaging and practical book gives readers all the tips and tools they need to become an accomplished creator and conveyor of stories in order to effect positive purpose-led change within their organisation. Meer
First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry. Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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