Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them… Meer
Want to make an impact but lacking inspiration? This book looks at big budget, original and controversial marketing campaigns, extracts what makes them special, distils the ideas behind them, and offers key tips and advice that can work for businesses on any budget. Meer
Leadership wisdom to ride the wave of the seven hottest trends in our new AI-first world of business Written by seasoned tech executive Sandy Carter, AI First, Human Always: Embracing a New Mindset for the Era of Superintelligence is your guidebook to the seven hottest trends in AI… Meer
The Non-Obvious Book Awards 2024 Longlist Selection Build your consulting clientele with self-promotion strategies that really work Book Yourself Solid for Coaches and Consultants is a game changing guide to attracting potential business opportunities and turning them into high-paying gigs, for a… Meer
Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and… Meer
The definitive guide for athletes to understand and earn from name, image, and likeness (NIL) rights The first comprehensive guide designed to help college, high school, and youth athletes navigate the name, image, and likeness (NIL) rights they've gained since 2021, The Athlete's NIL Playbook walks… Meer
Make community building your ultimate business growth strategy In Customer Communities: Engage and Retain Customers to Build the Future of Your Business , Nick Mehta and Robin Van Lieshout deliver an actionable playbook on how to cultivate meaningful communities that fuel quantifiable business… Meer
Explore the cutting-edge of marketing new products and services from leading businesses in Asia In Reimagining Operational Excellence: Inspirations From Asia, world-renowned marketing guru and bestselling author Philip Kotler delivers a groundbreaking book unveiling the transformative marketing… Meer
Sell with Soul, Succeed with Ease, and Stay True to You Selling can feel like a necessary evil, but it doesn't have to be. In Authentic Selling®, internationally recognized sales expert Kendrick Shope reveals the secrets to selling with integrity, compassion, and undeniable success… Meer
How a global industry icon was created right here in Australia — with insights, stories and recipes from a co-founder of Four Pillars Gin How did a small business from a regional Aussie town get voted the world’s best gin producer THREE times?… Meer
Set your students on track to achieve the best grade possible with My Revision Notes: OCR Level 1 / Level 2 Cambridge Nationals in Enterprise & Marketing (J837). Our clear and concise approach to revision will help students learn, practise and apply their skills and understanding… Meer
In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations… Meer
The evergreen debate over government's involvement in business continues in earnest. Participants straddle all stakeholder groups, from the state itself to the private sector to the public at large. Add to that debate increasing globalisation, and now de-globalisation, and the advent of… Meer
The Lee Kuan Yew Global Business Plan Competition (LKYGBPC) is a biennial university startup challenge in Singapore which is organized by the Institute of Innovation and Entrepreneurship (IIE) at Singapore Management University… Meer
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines… Meer
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines… Meer
This book provides a readable and concise guide for anyone desiring to grow an existing business "organically." It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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