Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Without communication, business is not possible. It is, therefore, desirable and necessary that communication be integrated into all aspects of business if one wishes to truly comprehend and succeed in business transactions and relationships… Meer
Nachrichten von Misserfolgen ausländischer Unternehmen in China sind in den letzten Jahren keine Seltenheit. Die einst euphorische Berichterstattung weicht zunehmend einer kritischen Analyse, und die Frage nach nachhaltigen Erfolgsfaktoren gewinnt bei Unternehmen mit China-Engagement immer mehr an… Meer
Was sind die kulturpolitischen Ziele von Filmfestivals in Deutschland? Wie sieht ihre inhaltliche und finanzielle Zukunft aus angesichts einer zunehmend verschärften Konkurrenz um öffentliche Fördermittel ebenso wie privatwirtschaftliche Sponsoringgelder?… Meer
Survey data are used in many disciplines from Social Sciences to Economics. But might interviewers' behaviour affect the quality of such data? This book presents the results of new research on interviewers' motivation and behaviour… Meer
In der Arbeit werden Überbuchungsüberlegungen und flexible Kunden im Airline Network Revenue Management simultan betrachtet. Basierend auf der Formulierung als deterministisches lineares Programm (DLP) wird innerhalb eines weiteren integrativen Ansatzes das Problem der Flottenzuordnung mit der… Meer
While searching for a proven structure the author discovered the Rule of St Benedict, whose basic ethos he transferred to efficient sales processes. The central chapter of the book offers a sales organisation which can be easily adapted for sales in all sectors. Meer
"If you're as interested in Japan as I am, I think you'll find that The Power to Compete is a smart and thought-provoking look at the future of a fascinating country." - Bill Gates, "5 Books to Read This Summer" Father and son – entrepreneur and economist – search for Japan's economic cure The Power… Meer
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Guide your sales force to its fullest potential With a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success… Meer
Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical… Meer
The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago… Meer
Our seduction into beliefs in competition, scarcity, and acquisition are producing too many casualties. We need to depart a kingdom that creates isolation, polarized debate, an exhausted planet, and violence that comes with the will to empire… Meer
A concrete framework for engaging today's buyer and building relationships Social Selling Mastery provides a key resource for sales and marketing professionals seeking a better way to connect with today's customer… Meer
Learn what it takes to find, buy, and run a franchise -- and enjoy the rewards of being your own boss If you've ever visited a chain restaurant and thought, "I'd like to run one of these," you're among countless would-be entrepreneurs eager to be their own boss… Meer
Use Adobe Analytics as a marketer —not a programmer! If you're a marketer in need of a non-technical, beginner's reference to using Adobe Analytics, this book is the perfect place to start. Adobe Analytics For Dummies arms you with a basic knowledge of the key features so that you can start using it… Meer
The must-have resource for media selling in today’s technology-driven environment The revised and updated fifth edition of Media Selling is an essential guide to our technology-driven, programmatic, micro-targeted, mobile, multi-channel media ecosystem… Meer
Develop and implement an effective content strategy tailored to your business ’ s needs Inbound Content is a step-by-step manual for attracting the right people, turning them into leads, and closing them into customers. Today, everyone knows that content is king… Meer
PRODUCT INNOVATION TOOLBOX Discover how to implement consumer-centric innovation to help create new product development in this latest edition In recent years, behavioral approaches, social media listening, and other new techniques and technologies—digital techniques, augmented intelligence, machine… Meer
Why does an entrepreneur struggling through 80 hours a week only make half as much as another working no more than 40? What actions determine whether you end up with a small business pulling in five figures a year or a billion-dollar behemoth blazing a path to market dominance?… Meer
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Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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