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Pagina 276 van 14.781 resultaten

Morteza Akbari Pantea Foroudi

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

Gebonden EN22-09-20249783031629662

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a belief that successful and improvement in a competitive market gains through deliver better… Meer

€ 161,93

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Alvaro Rocha Pronaya Bhattacharya Pushan Kumar Duttae.a.

Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

Paperback EN24-08-20259783031657290

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an… Meer

€ 235,09

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Cecilia Grieco

Consumer Behavior in the Sharing Economy

Gebonden EN30-11-20249783031762789

The book examines the essential aspects of consumer behavior within the sharing economy. This thorough analysis covers the pre-adoption, active usage, and post-adoption phases, offering a comprehensive view of the consumer journey… Meer

€ 147,30

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Driss Mafamane Hicham Sadok Houda Mahboube.a.

Digital Economy. Emerging Technologies and Business Innovation

Paperback EN29-11-20249783031763649

This book constitutes the proceedings of the 9th International Conference on Digital Economy, ICDEc 2024, held in Rabat, Morocco, during May 9-11, 2024. The 43 full papers were carefully reviewed and selected from 117 submissions… Meer

€ 176,56

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Julia Laserre Nima Dokoohaki Reza Shirvany

Revolutionizing Fashion and Retail

Gebonden EN26-01-20259783031768774

This book presents the proceedings from the Fifth Workshop on Recommender Systems in Fashion and Retail (2023), highlighting the latest advances in AI-driven technologies for e-commerce, retail, and fashion… Meer

€ 220,46

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Henderik A. Proper Jose Borbinha Marianne Schnellmanne.a.

Enterprise Design, Operations, and Computing

Paperback EN06-02-20259783031783371

This book constitutes the refereed proceedings of the 28th International Conference on Enterprise Design, Operations, and Computing, EDOC 2024, held in Vienna, Austria, during September 10-13, 2024. The 18 full papers included in this book were carefully reviewed and selected from 70 submissions… Meer

€ 96,09

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David M Brown Kimberley Hardcastle S. M. Riad Shams

Sustainable Marketing

Gebonden EN26-03-20259783031791291

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competitive advantage through its societal and environmental impact… Meer

€ 161,93

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Jasmine Parajuli Vincent Jeseo

Marketing in a Multicultural and Vibrant World

Gebonden EN29-12-20249783031809033

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advancements, and from tradition to modernity, marketing strategies must remain agile to thrive… Meer

€ 235,09

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Carmela Donato

Eco-Label Visual Design and Sustainability

Gebonden EN28-02-20259783031827600

This book delves into the critical role of eco-labels as signals in a marketplace increasingly driven by consumer demand for sustainable products. It begins with an exploration of how eco-labels function within a tripartite system involving consumers, producers, and third-party certifiers… Meer

€ 59,51

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Albert Anani-Bossman Devika Pillay Takalani E. Mudzanani

Sustainability Marketing in Emerging Economies

Gebonden EN01-03-20259783031834639

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from cases across several emerging economies, including South Africa, Ghana, Nigeria, and Turkey, it… Meer

€ 264,35

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Michael Behnke

In One Word

Paperback EN27-05-20259783031882012

"In One Word" analyzes and discusses the underlying dynamics, as well as the unique technique and methodology of defining a brand’s value proposition in just one word. This book offers deep insights to marketers and communication professionals, helping them to better understand what it takes to… Meer

€ 44,88

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Charles Dennis Courtney Chrimes Rosy Boardmane.a.

Future Priorities for Design, Branding, Marketing and Retail

Gebonden EN13-10-20259781836088073

In recent years there has been a dramatic shift in consumer behaviour, with people becoming increasingly more environmentally conscious, putting pressure on companies to adapt their current working practices… Meer

€ 120,93

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Andrew Boulton Giles Edwards

Copywriting Is...

Paperback EN29-03-20219781838434304

Copywriting is easy. Copywriting is hard. It's frustrating, rewarding, draining, thrilling and, in almost every way, a lot of fun. It's also the job Andrew Boulton has been doing, writing about, and teaching others to do, for more than 10 years… Meer

€ 19,69

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Dean Chadwin

Those Damn Yankees

Paperback EN17-06-20009781859842836

This volume is an unconventional foray into the underworld of baseball. It looks at issues such as baseball's cult of memory, numerology in sport and society, the emergence of an anti-competitive league and exploitation by a cartel. Meer

€ 33,73

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Sooraj Kumar Maurya

The Ethics of Affirmative Action

Gebonden EN21-09-20269781779644602

Examines affirmative action by exploring its ethical, metaphysical, epistemological, and axiological dimensions. Covers history, future, and redressal of past wrongs. Provides a fresh and holistic view of affirmative action’s moral implications and societal impact. Meer

€ 219,27

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Betsy Aoki Eileen Brown

Digital Marketer

Paperback EN12-11-20189781780174006

This book is your guide to becoming an efficient and effective digital marketer, covering the expertise and skills you will need; how to stay current and future-proof your career; useful digital marketing tools, channels, frameworks and procedures; how to measure campaign success, and how to take… Meer

€ 30,97

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Collin Henderson

The Oz Method

Gebonden EN24-08-20269781646872510

What if mastering influence was as simple as following the Yellow Brick Road? In The Oz Method , international sales trainer, keynote speaker, and “edu-tainer” Collin Henderson transforms one of the world’s most familiar stories— The Wizard of Oz —into a powerful roadmap for leadership, sales, and… Meer

€ 38,40

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Andreas Kramer Christina Muzzu Thomas Burgartz

Customer Value-centered Management

Gebonden EN17-07-20259783031904967

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, management grapples with decision-making challenges amidst VUCA conditions… Meer

€ 103,41

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Xiaowen Fang

HCI in Games

Paperback EN03-06-20259783031925771

This book constitutes the refereed proceedings of the 7th International Conference on HCI in Games, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, during June 22–27, 2025… Meer

€ 118,04

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Matthias Rauterberg

Culture and Computing

Paperback EN31-05-20259783031931628

This book constitutes the refereed proceedings of the 13th International Conference on Culture and Computing, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, during June 22–27, 2025… Meer

€ 103,41

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Van fillercontent naar killercontent - Winnen in Google en AI

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