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Marc Oosterhout

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Pagina 277 van 14.781 resultaten

Mirko Olivieri

Scaling B2B Markets

Gebonden EN25-07-20259783031934049

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy… Meer

€ 52,20

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Vincent G. Duffy

Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management

Paperback EN31-05-20259783031935015

This three-volume set LNCS 15791-15793 constitutes the refereed proceedings of the 16th International Conference on Digital Human Modeling and Applications in Health, Safety, Ergonomics and Risk Management, DHM 2025, held… Meer

€ 103,41

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Brian K. Smith Marcela Borge

Learning and Collaboration Technologies

Paperback EN01-06-20259783031935664

The three-volume set LNCS 15806–15808 constitutes the thoroughly refereed proceedings of the 12th International Conference on Learning and Collaboration Technologies, LCT 2025, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, June… Meer

€ 103,41

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Maomao Chi Yiliu Paul Tu

E-Business. Generative Artificial Intelligence and Management Transformation

Paperback EN08-06-20259783031941894

The three-volume set LNBIP 549 - 551 constitutes the refereed proceedings of the 24th Wuhan International Conference on E-Business, WHICEB 2025, which was held in Guangzhou, China, during June 6-8, 2025… Meer

€ 205,83

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Chloe Preece Marie Taillard

The Power of Consumer Creativity

Gebonden EN22-08-20259783031962462

This edited book explores the many dimensions of consumption as a creative act using the seven C's of creativity framework. Leading scholars from marketing and consumer research illustrate how acts of consumption are infused with novel thinking, cultural expression, and personal meaning across… Meer

€ 191,19

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Anna K. Zarkada

Empowering Digital Transformation

Gebonden EN03-07-20259783031969294

This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in Hong Kong, China… Meer

€ 191,19

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Crystal Chokshi Robin Mansell

The Need to Rename Tech

Gebonden EN21-02-20269783032051547

This book is about words that fool us into thinking that the digital technologies we use every day are beautiful, benign, and consequence-free. The collection shows how metaphors used by Big Tech to promote digital technologies are reductive or misleading… Meer

€ 195,87

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Joyce Manyo

Political Branding in Ghana

Gebonden EN24-04-20269783032153012

This is a pioneer book on political branding in Ghana hence, explores political branding from a developing democratic context. It discusses how political branding principles have been adapted to suit the unique context of Ghana and how political branding in Ghana connects with similar practices in… Meer

€ 53,45

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Enrique Bigne Jose Luis Reis Jose Paulo Marques dos Santose.a.

Marketing and Smart Technologies

Gebonden EN05-05-20269783032162830

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2025), held at University of Valencia, Valencia, Spain, between November 27 and 29, 2025… Meer

€ 375,77

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Matthieu Mielet

Intentional Luxury

Gebonden EN01-07-20269783032175298

Luxury today is no longer defined by products alone. It is also shaped by the experience clients live, feel and remember. Intentional Luxury is a transformative guide for professionals who seek to engage clients in meaningful, high impact interactions, from boutique advisors and hospitality hosts to… Meer

€ 41,28

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Michael Lynn

The Psychology of Tipping

Paperback EN21-02-20269783032095329

Consumers around the world often give voluntary sums of money (called tips) to service providers after those workers have served them. There are no good measures of how much is tipped worldwide, but total tips in the US food and beverage industry alone are estimated to exceed $45 billion a year… Meer

€ 50,46

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Xiaojing Dong

Marketing Analytics and Data Science

Paperback EN19-05-20269783032111296

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science problems, which is a crucial first step that is often overlooked in books that focus solely on… Meer

€ 90,93

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Baohong Sun

Brand Intelligence

Gebonden EN19-05-20269783032174895

The rise of the Internet, social media, mobile technology, IoT, artificial intelligence (AI), and Web3 has fundamentally transformed how brands engage with consumers—enabling smarter marketing capabilities, personalized user interactions, and exponential growth in revenue, influence, and data value… Meer

€ 135,91

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Alejandro Bellogin Elisabeth Lex Francesca Maridina Mallocie.a.

Advances in Bias and Fairness in Information Retrieval

Paperback EN23-10-20249783031719745

This book constitutes the refereed proceedings of the 5th International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2024, held in Washington, DC, USA, on July 18, 2024 in hybrid mode… Meer

€ 81,46

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Francesco Santarsiero Giovanni Schiuma

Open Innovation Labs

Gebonden EN03-12-20249783031722783

This book allows readers to discover the great potential of Open Innovation Labs (OILs). The book offers a practical and in-depth exploration of OILs, guiding readers through their establishment and management… Meer

€ 147,30

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Abhishek Kathuria Bin Zhu Prasanna P. Karhadee.a.

Generative AI in e-Business

Paperback EN01-11-20249783031744365

This book constitutes revised selected papers from the 22nd Workshop on e-Business, WeB 2023, which took place in Hyderabad, India, on December 9, 2023. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major… Meer

€ 74,14

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Adina Letitia Negrusa Mark Anthony Camilleri Monica Maria Coros

Sustainable and Resilient Businesses in the Global Economy

Gebonden EN11-02-20259783031758829

This book explores the latest trends, challenges, and opportunities shaping the business, hospitality, and tourism sectors, with a special focus on Eastern Europe. It presents a collection of thought-provoking papers from the 2024 Modern Trends in Business, Hospitality, and Tourism International… Meer

€ 264,35

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Ross D. Petty

From Marking Products to Marketing Brands

Gebonden EN14-01-20259783031767777

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the… Meer

€ 59,51

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Evert de Boer Xiao Yao Chin

Loyalty Programs and the Currency Effect

Gebonden EN24-01-20259783031788482

Extracting value from loyalty programs used to be the domain of marketing. But not anymore. In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect… Meer

€ 66,83

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Michelle Willis Wilson Ozuem

Digital Marketing Strategies for Value Co-Creation

Gebonden EN30-05-20259783031846120

Amidst growing conceptual developments in the areas of value co-creation and digital marketing, the importance of Online Brand Communities (OBCs) has emerged to reinforce strategies. This book provides an introduction to a range of broad and debatable conceptual perspectives and mechanisms on the… Meer

€ 191,19

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