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Marc Oosterhout

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 289 van 14.781 resultaten

Timothy Galpin

The Strategist's Handbook

Gebonden EN28-08-20239780192885203

The Strategist's Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the Saïd Business School, University of Oxford. Meer

€ 107,81

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A. Warde Arto Noro David Kivinene.a.

A Social and Economic Theory of Consumption

Gebonden EN08-12-20109780230244108

Kaj Ilmonen was a pioneer in the third wave of the sociology of consumption. This book provides a balanced overview of the sociology of consumption, arguing that the enthusiasm of 'the third wave' exaggerated the role of the symbolic and imaginary at the expense of the materiality of human… Meer

€ 98,59

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Penelope Francks

The Historical Consumer

Gebonden EN15-12-20119780230273665

This book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed within the comparative context of the 'consumer revolution' in Europe and North America, contributing to the analysis of the ways in which consumption and everyday life change in the… Meer

€ 159,59

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J. Daloz

Rethinking Social Distinction

Gebonden EN25-09-20139780230300354

The analysis of social distinction cannot indefinitely remain confined to logics of reasoning that are markedly ethnocentric. Rather than just applying the consecrated schemes of Veblen or Bourdieu, Daloz provides new foundations in this book for understanding 21st Century Dubai, China, Russia and… Meer

€ 61,99

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Roberta Sassatelli

Fitness Culture

Gebonden EN16-08-20109780230507494

This book provides a sociological perspective on fitness culture as developed in commercial gyms, investigating the cultural relevance of gyms in terms of the history of the commercialization of body discipline, the negotiation of gender identities and distinction dynamics within contemporary… Meer

€ 61,99

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M. Marinov S. Marinova

The Changing Nature of Doing Business in Transition Economies

Gebonden EN13-09-20119780230516175

Staying at the pinnacle of the advancing business development of transition economies and the impact of changing business conditions is a challenging task for all firms wanting to do business in them… Meer

€ 61,99

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M. Moskowitz

Testimonial Advertising in the American Marketplace

Gebonden EN18-12-20099780230615601

This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool… Meer

€ 61,99

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J. Gamble

Multinational Retailers and Consumers in China

Gebonden EN12-07-20119780230545526

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture. Meer

€ 61,99

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Uché Okonkwo

Luxury Online

Gebonden EN26-02-20109780230555365

This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel… Meer

€ 74,19

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I. Buckingham

Brand Engagement

Gebonden EN27-11-20079780230573062

This book debunks the notion that the Chief Executive is the primary figurehead and places line managers at the forefront. Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands. Meer

€ 61,99

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Alan Batten Walter McDowell

Branding TV

Paperback EN19-07-20059780240807539

In an effort to halt increasing media competition and decreasing audience shares, Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying… Meer

€ 93,16

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Alex Blyth

Brilliant Online Marketing

Paperback EN02-12-20109780273737452

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting… Meer

€ 22,57

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Debra Stevens

Brilliant Customer Service

Paperback EN28-10-20109780273738077

Keep them coming back for more Brilliant Customer Service is your guide to help you deliver exceptional customer service and keep your customers coming back time and time and again. It’s for anyone involved in any organisation – whether you run your own business, manage people or you are a customer… Meer

€ 22,57

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Geoff King

Secrets of Selling, The

Paperback EN28-10-20109780273742326

Want to beat your sales target? Buy this book. The new edition of this highly successful sales bible is full of practical tips, tricks and advice and now comes in a smaller, more accessible package. The Secrets of Selling, 2nd edition covers all the key areas in a concise and snappy style and is… Meer

€ 25,45

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Alain d’Astous François Colbert

Consumer Behaviour and the Arts

Gebonden EN30-09-20219780367207281

Although the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other side of the coin and closely studied the people who consume the products of the cultural industry… Meer

€ 252,65

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Gordon Foxall

Addiction as Consumer Choice

Paperback EN31-03-20219780367339029

A striking characteristic of addictive behavior is the pursuit of immediate reward at the risk of longer-term detrimental outcomes. It is typically accompanied by the expression of a strong desire to cease from or at least control consumption that has such consequences, followed by lapse, further… Meer

€ 72,68

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Ilya Dubinsky

Acquiring Card Payments

Gebonden EN27-08-20199780367342845

This book delves into the essential concepts and technologies of acquiring systems. It fills the gap left by manuals and standards and provides practical knowledge and insight that allow engineers to navigate systems as well as the massive tomes containing standards and manuals… Meer

€ 183,88

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Anil Mital Anoop Desai

Sustainable Product Design and Development

Gebonden EN04-12-20209780367343217

This book outlines the process of sustainable product design and development. It presents design guidelines that help prolong the life of a product and minimize its environmental impact. These guidelines specifically enable product design for end-of-life (EoL) objectives such as reuse, recycling and… Meer

€ 214,60

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Daniel Lafrenière

Delivering Fantastic Customer Experience

Gebonden EN12-11-20199780367347987

If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B… Meer

€ 123,89

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Andreas Rasche Georg Kell Herman Bril

Sustainable Investing

Paperback EN25-09-20209780367367350

This book tells the story of how the convergence between corporate sustainability and sustainable investing is now becoming a major force driving systemic market changes. The idea and practice of corporate sustainability is no longer a niche movement… Meer

€ 56,58

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Memory Brands

Nieuw in Marketing

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Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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