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De strategische noodzaak van de derde ring

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Marc Oosterhout

€ 37,50

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Cor Hospes

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 291 van 14.781 resultaten

Col Perks Tony Beveridge

Guide to Enterprise IT Architecture

Gebonden EN31-10-20029780387951324

of the Architecture Forum, and to the evolution of TOGAF, to ensure that others make a fair contribution in return. So much for legal necessities. I turn now to the additional information and resources that I hope the reader will ?nd of interest… Meer

€ 183,99

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David Carson Jim Bell Stephen Brown

Marketing Apocalypse

Gebonden EN26-12-19969780415148221

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century… Meer

€ 100,48

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Virginia Nightingale

Studying Audiences

Gebonden EN28-11-19969780415024471

Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as `a new and exciting phase' in audience research, researchers turned their critical… Meer

€ 252,65

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Darach Turley Stephen Brown

Consumer Research

Paperback EN18-12-19979780415173179

Consumer Research: Postcards from the Edge is a collection of cutting-edge essays by leading exponents of postmodern consumer research from Europe and America. Topics covered include: * chronicle, composition and fabulation in consumer research * postmodern approaches to pluralism in consumer… Meer

€ 37,56

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Konstantinos Alexandris

Performance Measurement and Leisure Management

Gebonden EN15-09-20099780415553827

The issue of performance measurement in the leisure industry is increasingly important, from both theoretical (academic) and applied (practitioner) perspectives. Managers need accurate indications of how their organisations are performing, to inform their decisions… Meer

€ 153,15

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Bruce Wrenn David L Loudon Henry Colee.a.

Concise Encyclopedia of Church and Religious Organization Marketing

Paperback EN18-01-20069780789018786

Discover the marketing basics to draw new membersand more fundsto your church! Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies… Meer

€ 85,85

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David Bejou Michael D Hartline

Internal Relationship Management

Gebonden EN08-12-20049780789024602

Use these techniques to improve staff performance! Internal Relationship Management: Linking Human Resources to Marketing Performance shows how businesses can develop and maintain positive interactions between managers and employees… Meer

€ 77,07

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Erdener Kaynak Lechoslaw Garbarski V H Kirpalani

Successfully Doing Business/Marketing In Eastern Europe

Gebonden EN04-11-20089780789032720

Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe… Meer

€ 252,65

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David Bejou Lerzan Aksoy Timothy L. Keningham

Customer Lifetime Value

Paperback EN01-12-20069780789034366

Get the competitive edge by effectively managing customer lifetime value The customer lifetime value (CLV) concept is extensively changing the way today’s business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business… Meer

€ 80,–

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W.E. Duckworth

Contract Research

Gebonden EN30-09-19919780792314493

Proceedings of 1st Conference, Amsterdam, The Netherlands, February 26-27, 1990 Meer

€ 120,99

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B. Detlor Chun Wei Choo D. Turnbull

Web Work

Gebonden EN31-08-20009780792364603

This book brings together three great motifs of the network society: the seeking and using of information by individuals and groups; the creation and application of knowledge in organizations; and the fundamental transformation of these activities as they are enacted on the Internet and the World… Meer

€ 120,99

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John M. McCann John P. Gallagher

Expert Systems for Scanner Data Environments

Gebonden EN30-11-19909780792390763

This book is about the role of expert systems in marketing, particularly in the consumer goods industry. Section I describes the changing nature of consumer marketing and presents the rationale and need for expert systems… Meer

€ 120,99

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Donald Rebovich James M. Byrne

The New Technology of Financial Crime

Gebonden EN08-08-20229781032192024

Financial crime is a trillion-dollar industry that is likely to continue to grow exponentially unless new strategies of prevention and control can be developed. This book covers a wide range of topics related to financial crime commission, victimization, prevention, and control… Meer

€ 252,65

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Frauke Hachtmann

Crisis Response Advertising

Paperback EN31-07-20239781032288895

This book examines the effects of COVID-19 on the advertising industry to better understand crisis response advertising. The book tells the story of three distinct phases in which the pandemic unfolded, the way a wide range of brands and agencies responded, and how the consumer landscape changed… Meer

€ 65,36

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Gerald J. Watson Jr.

Principled Productivity

Paperback EN16-06-20239781032298412

This book demonstrates that ethical treatment of everyone in an organization: 1. Will increase productivity in all the functional activities of the organization as well as its members. 2. Will ensure the growth of the organization as a result of continuous improvements that may have been initiated… Meer

€ 71,22

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Alan Watkins Simon Jones

Lie-Ability

Paperback EN30-11-20229781032303796

Business success depends on the ability to build trust. Trusted brands succeed and sustain. Trusted leaders inspire followers, grow companies, revenues and futures. But sadly, deceit has infected business and become widespread… Meer

€ 50,73

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Ivaylo Yorgov

The New Customer Experience Management

Gebonden EN11-11-20229781032313443

A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers’ needs in a personalized way… Meer

€ 214,60

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Izabela Kowalik

Entrepreneurial Marketing and International New Ventures

Paperback EN13-06-20229781032336633

The book investigates the entrepreneurial marketing (EM) concept within the broader discipline of international entrepreneurship. The analysis of this concept, and designing a model of EM antecedents, elements, and outcomes that was tested on the basis of empirical studies covering companies from… Meer

€ 69,75

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Marin A. Marinov Svetla T. Marinova

Reconfiguration of Business Models and Ecosystems

Gebonden EN10-02-20239781032354026

Decoupling of business models and ecosystems is the disconnection of certain characteristic activities originally planned and completed in coincidence. It could bring in an immense adverse shock in the functioning of established business models and ecosystems possibly bringing them to resilience… Meer

€ 252,65

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Alain-Philippe Durand Christine Henseler

The Entrepreneurial Humanities

Paperback EN07-06-20239781032462264

With AI, cryptocurrency, and more in the news, it seems that being an entrepreneur means being in IT, but humanities graduates are launching new businesses every day, turning a profit and having social impact. This book explores how a humanities background can enable entrepreneurs to thrive… Meer

€ 60,97

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Memory Brands

Nieuw in Marketing

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Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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