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Pagina 303 van 14.781 resultaten

Androniki Kavoura Arabela Briciu Victor-Alexandru Briciu

Strategic Innovative Marketing and Tourism

Paperback EN31-08-20269783031819643

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024… Meer

€ 48,99

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Lutz Anderie Swen Schneider

Digital Business Management

Paperback EN22-05-20269783031831799

This book is a concise guide on using generative artificial intelligence to drive digital business management and transformation. It is divided into three parts. The first part, "How to Work with AI and Generate Success in Business," outlines the core concepts of artificial intelligence and prompt… Meer

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Jeffrey R. Parker

The Research Contributions of Donald R. Lehmann to Marketing, Volume 4

Gebonden EN03-08-20269783031880667

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology set… Meer

€ 220,59

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Mirko Olivieri

Scaling B2B Markets

Paperback EN26-07-20269783031934070

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy… Meer

€ 49,79

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Philip Kotler Waldemar Pfoertsch

B2B Brand Management

Paperback EN18-09-20269783031946677

As B2B solutions continue to advance, industrial companies are embracing branding to differentiate themselves and generate preference for their offers. While branding has been crucial to the success of renowned consumer goods like Coca-Cola, McDonald's, and Mercedes-Benz, it's time for more… Meer

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Arsalan Mujahid Ghouri Hamid Jahankhani Pawan Kumare.a.

The Dark Side of Marketing

Gebonden EN31-07-20259783031949456

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour… Meer

€ 183,99

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Alejandro Bellogin Angelo Geninatti Cossatin Elisabeth Lexe.a.

Advances in Bias, Fairness, and Understudied Users in Information Retrieval

Paperback EN03-01-20269783032127167

This book constitutes the conference proceedings of 6th International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2025 and 2nd International Workshop on Information Retrieval for Understudied Users, IR4U2, held in Padua, Italy, on July 17, 2025… Meer

€ 72,99

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Christoph Meinel Hasso Plattner Larry Leifer

Design Thinking Research

Paperback EN23-08-20159783319032900

This book summarizes the results of Design Thinking Research carried out at Stanford University in Palo Alto, California, USA, and Hasso Plattner Institute in Potsdam, Germany. The authors offer readers a closer look at Design Thinking with its processes of innovations and methods… Meer

€ 216,99

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Dhruv Grewal Michael Levy

Proceedings of the 1993 Academy of Marketing Science (AMS) Annual Conference

Gebonden EN16-03-20159783319131580

This volume includes the full proceedings from the 1993 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior… Meer

€ 180,99

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Alessandro Inversini Iis Tussyadiah

Information and Communication Technologies in Tourism 2015

Paperback EN16-02-20159783319143422

The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for… Meer

€ 180,99

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Lorenzo Riccardi

Chinese Tax Law and International Treaties

Gebonden EN12-06-20139783319002743

The People’s Republic of China’s tax policies and international obligations are as multifaceted and dynamic as they are complex, developing closely with the nation’s rise to the world’s fastest-growing major economy… Meer

€ 60,99

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Francisco J. Martínez-López Rafael Anaya Rocio Aguilare.a.

Online Brand Communities

Gebonden EN18-12-20159783319248240

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing… Meer

€ 120,99

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Kacy Kyungok Kim

Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?

Gebonden EN11-03-20169783319266466

This book contains the full proceedings of the 2015 Academy of Marketing Science Annual Conference held in Denver, Colorado. Marketing has become ubiquitous: it doesn’t matter who you are, where you are or what you are doing, you cannot escape it… Meer

€ 240,99

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Bing Wu Stephan Kassel

Software Engineering Education Going Agile

Gebonden EN02-06-20169783319291659

This book presents and discusses the state of the art and future trends in software engineering education, with a focus on agile methods and their budgetary implications. It introduces new and innovative methods, models and frameworks to focus the training towards the industry’s requirements… Meer

€ 60,99

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Roger Gomes

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Gebonden EN06-02-20159783319131467

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding… Meer

€ 180,99

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Victoria L. Crittenden

Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference

Gebonden EN30-03-20159783319132471

This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international… Meer

€ 180,99

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Bruce Allen Knight Matt Eliot Mike Horsleye.a.

Current Trends in Eye Tracking Research

Paperback EN27-08-20169783319343693

Our eye movements in response to visual stimuli reveal much about how we experience the world. Focusing on the latest developments in the multidisciplinary field of eye tracking research, this volume ranges across a wide spectrum of research applications, with four sections covering the plethora of… Meer

€ 216,99

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Francesco Ricci Kalina Bontcheva Owen Conlane.a.

User Modeling, Adaptation and Personalization

Paperback EN12-06-20159783319202662

This book constitutes the refereed proceedings of the 23rd International Conference on User Modeling, Adaptation and Personalization, UMAP 2015, held in Dublin, Ireland, in June/July 2015. The 25 long and 7 short papers of the research paper track were carefully reviewed and selected from 112… Meer

€ 60,99

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Andrea Omicini Jane Hsu Paolo Torronie.a.

PRIMA 2015: Principles and Practice of Multi-Agent Systems

Paperback EN28-11-20159783319255231

This book constitutes the proceedings of the 18th International Conference on Principles and Practice of Multi-Agent Systems, PRIMA 2015, held in Bertinoro, Italy, in October 2015. The 29 full papers and 24 short papers presented in this volume were carefully reviewed and selected from 94… Meer

€ 60,99

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Elizabeth J. Wilson William C. Black

Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference

Paperback EN29-10-20169783319366944

This volume includes the full proceedings from the 1994 Academy of Marketing Science (AMS) Annual Conference held in Nashville, Tennessee. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international… Meer

€ 120,99

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