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Marc Oosterhout

€ 37,50

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Cor Hospes

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Beverly T. Kuhn

Transportation Engineering: A Practical Approach to Highway Design, Traffic Analysis, and Systems Operation

Gebonden EN29-03-20199781260019575

Traffic, highway, and transportation design principles and practical applications This comprehensive textbook clearly explains the many aspects of transportation systems planning, design, operation, and maintenance… Meer

€ 218,99

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Dave Kerpen Michelle Greenbaum Rob Berk

Likeable Social Media, Third Edition: How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

Paperback EN10-03-20199781260453287

Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all… Meer

€ 41,95

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Pamela Slim

The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

Gebonden EN15-12-20219781264266791

Discover and create a dynamic new model for growing your business by connecting with customers outside your usual field of view Do you think you know your ideal customer? Think again. Many businesses create an ideal consumer profile—aiming all their sales and marketing efforts towards this single… Meer

€ 30,25

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Will Kintish

Business Networking: The Survival Guide

Paperback EN10-04-20149781292009377

What’s stopping you networking? You know you need to do it and, like most people, you probably hate it. Business Networking – The Survival Guide helps you overcome all your fears and concerns. Start navigating the networking jungle like an expert as you build your confidence, raise your profile… Meer

€ 22,57

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Levertijd ± 9 werkdagen

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Jay Kandampully Pearson Education

Services Management

Paperback EN08-11-20139781292042916

For S ervices Management/Marketing or Marketing courses, particularly for undergraduate and graduate programs in Hospitality Management, Tourism Management, Leisure Management and Retail Management. This book addresses the hospitality industry from a services management perspective, offering the… Meer

€ 98,85

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Bradley Barnes Elnora W. Stuart Greg W. Marshalle.a.

Marketing

Paperback EN15-07-20199781292227191

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what… Meer

€ 101,73

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Anders Parment Gary Armstrong Philip Kotler

Principles of Marketing

Paperback EN30-07-20209781292354996

Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing… Meer

€ 97,41

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Benjamin Laker Lebene Richmond Soga Yemisi Bolade-Ogunfodun

Closing the Service Gap: How to connect customers, employees and organisations

Paperback EN20-03-20239781292444352

How connected are your customers, employees and organisation? As technology advances and customer expectations rise, the most sustainable, profitable and realistic way businesses can succeed in the future is by connecting their customers, employees, and organisation… Meer

€ 36,96

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J. Vahlne N. Hood R. Kilis

Transition in the Baltic States

Paperback EN13-05-19979781349253968

Much has been written about the speed and complexity of the transition throughout Central and Eastern Europe and former parts of the Soviet Union. The focus has invariably been on the macro scale and often from the perspective of a single discipline… Meer

€ 122,99

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J. Teboul

Service is Front Stage

Paperback EN27-08-20169781349282494

This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations… Meer

€ 61,99

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A. O'Connor

Managing Economies, Trade and International Business

Paperback EN10-12-20099781349300617

A multidisciplinary and transversal study of issues for governments, regulatory authorities and international business. Written for academics and professionals alike it explores the main themes of economic growth and sustainable development; trade, law and regulation, and competitive and managerial… Meer

€ 61,99

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S. Rainisto T. Moilanen

How to Brand Nations, Cities and Destinations

Paperback EN15-12-20089781349306367

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns… Meer

€ 68,09

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G. Titterton M. Fioroni

Brand Storming

Paperback EN12-12-20089781349308002

We have witnessed a revolution in the way consumers relate to a product; increasingly tending to reject brands which offer over-extensive lines in favour of those which are able to offer a lifestyle. Brand Storming sets out to provide a guide for business people to meet consumer expectations. Meer

€ 49,79

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F. Go R. Govers

Place Branding

Paperback EN23-07-20099781349311675

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice. Meer

€ 68,09

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S. Brinkkemper Slinger Jansen

Collaboration in Outsourcing

Paperback EN13-02-20129781349344932

Although IT outsourcing is nothing new, it remains surprisingly challenging for professionals. This book assists the IT professional in several areas of the outsourcing process: establishing outsourcing relationships, maintaining and managing the relationship, and finally governing outsourcing… Meer

€ 61,99

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J. Canals

Leadership Development in a Global World

Paperback EN30-10-20129781349346875

Global companies are facing a new, pressure to develop leaders with global mindsets. The war for managerial talent has never been so intense. Companies and business schools need not only to fine tune practices and models, but redesign current paradigms and create more effective and sustainable ways… Meer

€ 37,59

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M. McKinley

Ethics in Marketing and Communications

Paperback EN13-12-20119781349347513

This book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work. Meer

€ 61,99

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I. Sinha T. Foscht

Reverse Psychology Marketing

Paperback EN22-11-20069781349353545

Supplementing ideas and insights with numerous engaging and topical anecdotes, this book explores the radical and distinctive concept and approach of Reverse Psychology Marketing. It will show you how to understand and connect with current changes and evolving trends occurring in the field of… Meer

€ 61,99

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A. Watson C. Findlay

Food Security and Economic Reform

Paperback EN19-07-19999781349404810

The development of China's grain marketing system is a crucial part of economic reform. The focus of this book is on the development of the domestic marketing system. Issues examined include the pace and content of reform so far, the development of wholesale markets, and the growth of a… Meer

€ 61,99

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M. Alonso

Best Inclusion Practices

Paperback EN28-11-20129781349441662

Aims to increase awareness about the specific circumstances of LGBT (lesbian, gay, bisexual, and transgender) diversity. Based on a wide array of literature this volume provides a global vision of this reality, explaining the evolution of homosexuality during history and reasons why it has been… Meer

€ 61,99

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Memory Brands

Nieuw in Marketing

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Je merk wordt overal gezien en nergens onthouden

Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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