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Pagina 311 van 14.786 resultaten

A. Massey

Globalization and Marketization of Government Services

Gebonden EN30-04-19979780333654095

How far can government be reinvented? What is the impact of globalization on the delivery of government services around the world? This comparative book debates new managerial and policy paradigms, with a sophisticated analysis of the potential effects of the marketizing of government services… Meer

€ 122,99

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Levertijd ± 9 werkdagen

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Nick Kochan

The World's Greatest Brands

Gebonden EN10-11-19969780333664193

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide?… Meer

€ 98,59

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D. Wring

The Politics of Marketing the Labour Party

Gebonden EN23-11-20049780333689523

The Labour Party has been using marketing longer than is commonly realised. Leading figures like Morrison, Snowden, Webb, Gaitskell, Benn and Wilson were among those who recognized the importance of imagery and symbolic communication long before the time of Kinnock, Mandelson and Blair… Meer

€ 61,99

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Ralph Meima Ulrich Steger

The Strategic Dimensions of Environmental Management

Gebonden EN24-02-19989780333699379

Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress… Meer

€ 122,99

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E. Svensson J. Jedbratt M. Lindgren

Beyond Mobile

Gebonden EN06-03-20029780333985083

The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities… Meer

€ 61,99

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Michelle Lowe Neil Wrigley

Reading Retail

Paperback EN01-03-20029780340706602

Reading Retail captures contemporary debates on the geography of retailing and consumption spaces. It is constructed around a series of 'readings' from key works, and is designed to encourage readers to develop a sense of engagement with the rapidly evolving debates in this field… Meer

€ 72,68

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Johanna Moisander Kirsi Eräranta Zeynep Arsel

Gendering Theory in Marketing and Consumer Research

Paperback EN18-10-20189780367077075

Gendering Theory in Marketing and Consumer Research showcases state-of-the-art scholarship on gender in the field of marketing and consumer research. The book presents seven original contributions by a group of internationally renowned academics, who take up the task of theorising gender and… Meer

€ 75,61

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Mark R. Lyberger Matthew D. Shank

Sports Marketing

Gebonden EN30-11-20219780367141646

Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process… Meer

€ 308,26

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Maryann McCabe Timothy de Waal Malefyt

Women, Consumption and Paradox

Paperback EN06-05-20209780367186128

Women are the world’s most powerful consumers, yet they are largely marketed to erroneously through misconceptions and patriarchal views that distort the reality of women’s lives, bodies, and work. This book examines the contradictions and mismatches between women’s everyday experiences and market… Meer

€ 74,14

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Eliyathamby A. Selvanathan Maneka Jayasinghe Saroja Selvanathan

Household Demand for Consumer Goods in Developing Countries

Gebonden EN04-11-20229780367190613

This book analyses the household demand for consumer goods using a diverse database, consisting of 45 developed and developing countries. Household consumption patterns have undergone dramatic changes due to rapid economic growth, increasing household income and changing demographics… Meer

€ 214,60

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Alan Sitkin

Absolute Essentials of Green Business

Gebonden EN07-08-20199780367196721

This short textbook provides a core understanding of the intersection between business and the natural environment. The sector’s rapid expansion means that many university programmes are focusing to a greater extent nowadays on the career opportunities generated by the ecological imperative – a… Meer

€ 102,93

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Erik Hollnagel Garth S Hunte Jeffrey Braithwaite

Working Across Boundaries

Paperback EN13-06-20199780367224578

The book demonstrates how Resilient Health Care principles can enable those on the frontline to work more effectively towards interdisciplinary care by gaining a deeper understanding of the boundaries that exist in everyday clinical settings… Meer

€ 62,44

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Emmanuel Mogaji Felix Maringe Robert Ebo Hinson

Strategic Marketing of Higher Education in Africa

Gebonden EN23-01-20209780367336356

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making… Meer

€ 258,83

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Ian Malcolm Taplin

The Evolution of Luxury

Paperback EN25-09-20199780367351229

This book offers a unique analysis of how our definitions of luxury have changed over the ages, and with that the role and actions of both suppliers and buyers of luxury products. It traces the way luxury was seen as avarice and emblematic of morally corrosive behavior in past societies, to being… Meer

€ 65,36

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Thomas Diefenbach

The Democratic Organisation

Paperback EN24-06-20209780367361464

Prevailing models of organisation divide people into owners, managers and employees, forcing especially the latter to obey, to behave, and to function well within a hierarchical and managerial pecking order… Meer

€ 74,14

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Amit Basu Robert W. Blanning

Metagraphs and Their Applications

Gebonden EN04-12-20069780387372334

Metagraphs and their Applications is a presentation of metagraph theory and its applications that begins by defining a metagraph and its uses. They are more complex than a simple graph structure, but they allow for representation and analysis of more complex systems… Meer

€ 60,99

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Hongxiu Li Li Yan Weijun Wange.a.

Integration and Innovation Orient to E-Society Volume 2

Gebonden EN12-10-20079780387754932

The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured… Meer

€ 120,99

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Bruce L. Golden Edward A. Wasil S. Raghavan

Telecommunications Modeling, Policy, and Technology

Gebonden EN07-03-20089780387777795

Telecommunications Modeling, Policy, and Technology Examines the newer and emerging models of telecommunications technology that play instrumental roles in providing international economic and societal interconnectivity… Meer

€ 180,99

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Andrew V. Metcalfe Paul S.P. Cowpertwait

Introductory Time Series with R

Paperback EN09-06-20099780387886978

This book gives you a step-by-step introduction to analysing time series using the open source software R. Each time series model is motivated with practical applications, and is defined in mathematical notation… Meer

€ 68,09

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Robert Bocock

Consumption

Paperback EN04-11-19939780415069625

This book analyzes the main post-war features of consumption. It traces the historical development of consumption and discusses the major contributions made by sociologists in discussing the subject. Robert Bocock is Senior Lecturer in Sociology at the Open University. Meer

€ 82,92

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Nieuw in Marketing

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Je merk wordt overal gezien en nergens onthouden

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Van fillercontent naar killercontent - Winnen in Google en AI

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