Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Ecology has become an integral part of the strategic context in which corporations operate. This book examines fully the strategic issues, concepts and tools which managers must understand to sustain their own business competitiveness as society evolves toward a new definition of progress… Meer
Chinese business firms and their networks of personal and business relationships, are becoming increasingly important players in the global economy. This book examines the global and regional operations of Chinese business firms and considers their implications for the management and organisation of… Meer
This book provides an essential update for experienced data processing professionals, transaction managers and database specialists who are seeking system solutions beyond the confines of traditional approaches… Meer
This book introduces e-Roadmapping - a new tool set for executives and entrepreneurs who need to strategize in the new economy. The rapidly changing commercial environment and new focus on innovation and speed of execution means that for many organisations the old models of assessing the competitive… Meer
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments… Meer
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing… Meer
The rapid advancement of technology and of Internet commerce in a globalized market has brought change at an unprecedented rate. Credit institutions, manufacturing, merchandising and service companies are finding that their traditional methods and tools for accounting and logistics no longer… Meer
Reading Retail captures contemporary debates on the geography of retailing and consumption spaces. It is constructed around a series of 'readings' from key works, and is designed to encourage readers to develop a sense of engagement with the rapidly evolving debates in this field… Meer
This book explores the politicization of consumer goods in eighteenth-century Ireland. Moving beyond tangible items purchased by consumers, it examines the political manifestations of the consumption of elite leisure activities, entertainment and display, and in doing so makes a vital contribution… Meer
In Contemporary Stategic Marketing students are encouraged to tackle these and many other strategic questions. Contemporary Strategic Marketing is designed as a complete course for final year undergraduates… Meer
The advent of constant internet connectivity and mobile communication have transformed the way that many businesses and organisations function. There has been a focus upon the technological aspects and opportunities… Meer
This volume is a collection of selected papers using the framework of inframarginal analysis of the division of labour held at Monash University on 6-7 July 2001. This framework, pioneered mainly by Professor Xiaokai Yang, (with joint researches involving all the three editors and many of the… Meer
• Why do people behave and think the way they do? • What makes people choose certain products and services? • How does consumption affect our everyday lives? Informed by psychological theory and supported by research, Consumer Psychology provides an overview to understanding consumer behaviour and… Meer
WINNER OF THE INNOVATION AND ENTREPRENEURSHIP AWARD, 2019 CMI BUSINESS BOOK AWARDS Drawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life… Meer
Master the art of networking on your own terms Tailored for those who prefer thoughtful, meaningful connections over small talk, this book transforms the often-dreaded experience of networking into something approachable and enjoyable… Meer
This cross-disciplinary business book develops insight into the management of businesses operating in various economic sectors that take a proactive approach to the triple dimension of sustainability (economic, social and environmental), positioning itself as a key reference for both academics and… Meer
Strategic Shopper Marketing provides a uniquely strategic perspective on the “anything, anywhere, anytime” retail revolution. Following the principles set out by leading global consultant Georg August Krentzel, a practitioner can connect shopper marketing principles with strategic concerns, aligning… Meer
Place is integral to tourism. In tourism, almost all issues can ultimately be traced back to human–place interactions and human–place relationships. Sense of place, also referred to as place attachment, topophilia, and community sentiment, has received significant attention in tourism studies… Meer
This book explores social innovation and entrepreneurship in China. Focusing on selected social enterprises and processes, it addresses the question of "why China?", not in terms of military, economic or political ambitions, but in the terms of social innovation and welfare policies… Meer
Why do affluent consumers almost automatically acquire new versions or variations of products already at their disposal? Even though most of us know that this novelty consumption poses a serious threat to an environmentally and socially sustainable future, we continue to do it. Why?… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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