Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
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GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
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€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
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Van klant naar fan
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Verwacht 14-11-2026
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29,99
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Schrijven voor het brein
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34,95
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
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2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
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Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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Sales, Oprecht & ontspannen
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5

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Merklogica
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De Offertebijbel
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Marketing Top Models
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Schakel - Leiderschap in marketing
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Online marketing is stuk
Chantal Smink
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Daar trap ik niet in
Tom van Bommel
€ 22,50
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Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027
Hoe HEMA weer écht HEMA werd
Marc van Eck
€ 22,99
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Marketing

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Rubriek: Marketing

Paperback EN12-09-20149783319116976
This book constitutes the proceedings of the 8th International Conference on Network and System Security, NSS 2014, held in Xi'an, China, in October 2014. The 35 revised full papers and 12 revised short papers presented were carefully reviewed and selected from 155 initial submissions… Meer
€ 60,99
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Gebonden EN05-11-20149783319117966
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 120,99
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Gebonden EN18-11-20149783319118475
​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 120,99
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Paperback EN16-03-20159783319158167
This book analyzes Italy’s external competitiveness in detail and introduces a new index, devised by Marco Fortis and Stefano Corradini for Fondazione Edison, that highlights the strengths of Italy’s foreign trade… Meer
€ 60,99
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Gebonden EN05-05-20159783319169750
​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges . It provides a variety of quality research in the fields of marketing theory and practice in areas… Meer
€ 180,99
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Gebonden EN09-06-20159783319173825
​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the enclosed papers is on marketing to various ethnic groups in both a US and global context… Meer
€ 180,99
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Gebonden EN21-01-20169783319250212
This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media… Meer
€ 96,99
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Paperback EN24-06-20169783319312859
This book attempts to address, explore, and conceptualize the epistemological paradigms of SMS as an alternative marketing channel or in combination with other existing traditional channels. It promotes a multichannel strategy in the light of synthesized marketing distribution, consumer behavior… Meer
€ 66,99
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Paperback EN22-06-20169783319338422
This volume explores the value of business integrity and ethics as a "best practice" model in business strategy. The authors define business integrity, explore areas in which integrity is often absent or discredited, and provide a framework and tools to help build better business ethics and… Meer
€ 60,99
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Gebonden EN27-09-20169783319338637
This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing… Meer
€ 240,99
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Paperback EN23-08-20169783319347417
This book shows the patterns of the fuzzy front end of innovation and how it can be managed successfully. Topics in this book cover traditional instruments and processes such as technology monitoring, market-oriented research management, lead-user developments, but also modern approaches such as… Meer
€ 69,39
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Paperback EN10-09-20169783319364933
​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 120,99
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Paperback EN23-08-20169783319366234
​This volume presents the most current theoretical advances in the fields of social marketing and public health communications. The volume is divided in two parts. Part 1 contains chapters pertaining to research and theory reflecting improvements and contributions to theories that help improving… Meer
€ 120,99
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Paperback EN29-10-20169783319369181
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer
€ 180,99
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Paperback EN27-08-20169783319375694
This book is unique in the sense that it offers a comprehensive review and analysis of human communication and mediated communication around the world. This is one of the first attempts to do so in a systematic, comprehensive way… Meer
€ 180,99
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Paperback EN17-09-20169783319377582
This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA… Meer
€ 90,99
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Paperback EN29-10-20169783319386751
​This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges . It provides a variety of quality research in the fields of marketing theory and practice in areas… Meer
€ 180,99
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Gebonden EN20-12-20169783319417202
In this book the author investigates the role of entrepreneurship in the socio-economic development of emerging economies, highlighting its vital part in implementing development programs and policy initiatives… Meer
€ 183,99
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Gebonden EN03-08-20179783319515700
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets… Meer
€ 147,39
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Gebonden EN03-08-20179783319526508
Bringing together theoretical and empirical studies from the Journal of Information Technology, this book provides a definitive guide to research discovered on the growing global sourcing phenomenon. Paying particular attention to Information Technology Outsourcing (ITO) and Business Process… Meer
€ 196,19
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