Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
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32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
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€ 23,95
29,99
-21%
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When digital becomes human
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-24%
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Schrijven voor het brein
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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4
Sales, Oprecht & ontspannen
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Sales, Oprecht & ontspannen
€ 32,50
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5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Marketing Top Models
Frederik Picard
€ 29,99
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
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DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN25-03-20219780190090807
The second edition of Marketing for Nonprofit Organizations provides an in-depth overview of marketing methods for anyone working in or looking to start a nonprofit or social impact organizations. The book includes key topics within marketing for small- and medium-sized organization, including brand… Meer
€ 59,27
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN28-09-20179780190625887
Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how… Meer
€ 70,92
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN28-09-20179780190625894
Mara Einstein exposes how our shopping, political and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know helps us combat the effects of manipulative advertising, and enables the reader to understand how… Meer
€ 17,01
Levertijd ± 11 werkdagen
Paperback EN15-03-20079780199265855
Suitable for undergraduate and postgraduate marketing and business students undertaking web-related modules, this title offers a user-friendly introduction to internet marketing. The text provides an excellent and stimulating balance between theory and practice and recognises the advantages and… Meer
€ 117,55
Levertijd ± 11 werkdagen
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Paperback EN14-11-20139780199689460
The Oxford Handbook of the History of Consumption offers a timely overview of how our understanding of consumption in history has changed in the last generation. Meer
€ 68,01
Levertijd ± 11 werkdagen
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Gebonden EN17-04-20019780226526461
geen beschrijving beschikbaar
€ 125,21
Dit product is niet leverbaar
€ 33,06
Levertijd ± 9 werkdagen
Gratis verzonden
€ 29,65
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN21-07-20219780367322090
Compared to 20 years ago, the jobs many people do today are increasingly characterised by low pay and insecurity, while countless others cope with workplace stress and ill-health. At the same time the consequences of our current model of economic activity are creating dangerous and critical changes… Meer
€ 251,60
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN26-11-20209780367338107
This book examines how public relations might re-imagine itself as an instrument of "sustainable citizenship" by exploring alternative models of representing and building relationships with and among marginalised publics that disrupt the standard discourses of public relations… Meer
€ 102,50
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Paperback EN31-03-20219780367340636
As shopping has been transformed from a chore into a major source of hedonistic pleasure, a specifically Russian consumer culture has begun to emerge that is unlike any other. This book examines the many different facets of consumption in today’s Russia, including retailing, advertising and social… Meer
€ 74,14
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Gebonden EN17-11-20209780367343590
Research Companion to Language and Country Branding brings together entirely new interdisciplinary research conducted by scholars working on various sociolinguistic, semiotic, anthropological and discursive analytical aspects of country branding all over the world… Meer
€ 379,83
Levertijd ± 11 werkdagen
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Gebonden EN30-12-20229780367350901
This book is a comprehensive and practical guide to project marketing – a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings… Meer
€ 213,71
Levertijd ± 11 werkdagen
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Gebonden EN11-05-20219780367367527
Humanistic management has been part of a growing conversation about a different approach to management that contributes to dignity in the workplace and better organisations overall. The theoretical concepts have mostly derived from developed countries… Meer
€ 251,60
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Paperback EN06-06-20199780367355487
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption… Meer
€ 74,14
Levertijd ± 11 werkdagen
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Gebonden EN12-05-20209780367419424
If you ever wondered if Agile methodology can be applied to a sales environment, then this is the book for you. A step-by-step process explained from the point of view of someone who has walked the walk, not just talked the talk… Meer
€ 213,71
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Gebonden EN17-05-20219780367425586
Today, managers, politicians, educators, and healthcare providers are highly skilled technicians who navigate modern systems. However, followers seek more than know-how; they desire moral leadership. Even leaders equipped with skills must make difficult ethical choices… Meer
€ 100,06
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Gebonden EN30-04-20219780367431303
Sustainable Production and Logistics: Modeling and Analysis Subject Guide: Engineering - Industrial & Manufacturing This book presents issues faced by planners of production and distribution operations in terms of smart manufacturing and sustainability, using efficient quantitative techniques in a… Meer
€ 274,91
Levertijd ± 8 werkdagen
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Gebonden EN09-12-20209780367431778
Artificial Intelligence in Accounting: Practical Applications was written with a simple goal: to provide accountants with a foundational understanding of AI and its many business and accounting applications… Meer
€ 100,06
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Gebonden EN08-10-20209780367443641
This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques– from body image, identity and mental imagery, to self-exposure and LCM4P – intersecting with branding and advertising… Meer
€ 251,60
Levertijd ± 11 werkdagen
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