Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Creative Entrepreneurship is an essential guide for artists, makers, and designers, offering practical tools and strategies to transform creative talents into successful business ventures. Meer
Fully revised and updated, the second edition of this popular text focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also explores current and future developments in these industries and wider society, with an emphasis on… Meer
This book explores recent drivers of Asia’s growth and economic development. The analysis is based on a database created by the authors. It covers a large number of economies, including 39 from Asia for the period 1990–2020… Meer
This book explores how sport brands can be managed strategically, as well as how non sport brands can be managed strategically through their association with sport. Despite decades of extensive research, brand management remains a priority for academics and practitioners alike… Meer
This book explores key and topical issues that are emerging in the field of sport marketing, while calling for further attention to the thriving sports industry. Marketing was one of the first topics to attract sport academics’ attention, based on its close relationship with revenue generating… Meer
This book offers innovative strategies for designing an Integrated Product Portfolio Management (IPPM) system that prioritizes customers, quality, growth, and profits. Meer
Emotional Intelligence (EQ) has emerged as a critical soft skill in public relations, proven essential for performance, leadership, and fostering collaborative organizational cultures. Meer
Outlining a simple model for digital transformation, this updated edition offers a lens to look at the individual elements of the digital kaleidoscope. It is structured in a reader-friendly manner, providing processes to reassemble these components to create digital strategies across multiple… Meer
In a world where the power of a brand is etched through stories, this book emerges as a critical exploration into the essence and impact of narrative in branding. It delves into the strategic dimensions of brand storytelling and presents a comprehensive journey from the foundational theories to the… Meer
Lawyers face increasing pressure from clients, politicians, prospective hires and international and civil society organisations to act as gatekeepers: to reject certain clients or cases or mitigate their involvement… Meer
Over the past three decades, Central and Eastern Europe has experienced rapid economic transformation, accelerated by accession to the European Union and deeper integration into global financial markets… Meer
Management gets the credit for successes and takes the blame for failures whether it was their fault, the fault of staff, or a system failure. In this book, the reader is presented with analysis and insights on a range of case studies that represent real-world success and failure within different… Meer
This book is a comprehensive introduction to pricing as a tactical business function and a practical toolbox for implementing solutions to diverse pricing challenges. It is ideal for advanced undergraduate, MBA, and postgraduate students of pricing strategy, entrepreneurship, marketing strategy, and… Meer
Ever notice how certain salespeople never seem to worry about where their next meeting will come from? They're not naturally better at networking. They don't have insider connections you lack. They haven't been doing this for decades. They built a system… Meer
This annotated bibliography assists the reader in locating information about the United States Federal Trade Commission. The book is divided into four chapters, each reflecting the major functions and regulatory responsibilities of the FTC. Meer
How customers and consumer behavior have been changing due to technology and other forces is of prime interest. This book addresses the central questions regarding new emerging consumer behavior; how does social media affect this behavior; how and at what points do emotions affect consumer… Meer
In recent years, football’s status as "the world’s sport" has shown little sign of waning. From increasing participation at grassroots levels and to the highly lucrative media rights deals secured by the top elite clubs, the game appears to be thriving as it continues to excite and enthral billions… Meer
The Autonomous Vehicle (AV) has been strongly heralded as the most exciting innovation in automobility for decades. Autonomous Vehicles are no longer an innovation of the future (seen only in science fiction) but are now being road-tested for use… Meer
In today’s highly globalized and regulated economy, private and public organizations face myriad complex laws and regulations. A process designed to detect and prevent regulatory compliance failures is vital… Meer
The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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