Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
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Verwacht 14-11-2026
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€ 23,95
29,99
-21%
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When digital becomes human
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-24%
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Schrijven voor het brein
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
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€ 32,99
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1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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Van SEO naar GEO
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€ 27,50
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Sterk digitaal merk
Ingmar de Lange
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5

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Tips van de redactie

De Offertebijbel
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Boost je business met een boek
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Frederik Picard
€ 29,99
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Reserveer nu

Online marketing is stuk
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DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN16-03-20219783030666637
This open access book provides a broad range of insights on market engineering and information management. It covers topics like auctions, stock markets, electricity markets, the sharing economy, information and emotions in markets, smart decision-making in cities and other systems, and… Meer
€ 48,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN25-08-20219783030669157
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management , the text features new classical and contemporary cases, new interdisciplinary and cross-functional… Meer
€ 156,99
Levertijd ± 9 werkdagen
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Gebonden EN08-07-20219783030683856
This book addresses the status quo of Corporate Social Responsibility practices and their development since 2008. How have things changed in the practice of CSR? What new opportunities and challenges have arisen?… Meer
€ 264,99
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Gebonden EN20-12-20219783030688608
This book investigates the preferences of young job seekers for different aspects of corporate social responsibility (CSR) in comparison to other non-CSR related employer attributes. It takes into account the potential influence of cultural and socio-economic variables and provides a differentiated… Meer
€ 192,99
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Paperback EN20-04-20229783030692308
Cereal-Based Foodstuffs: The Backbone of the Mediterranean provides an overview of cereal-based products in the Mediterranean region, illustrating the spectrum of products from past to present and their various processing methods… Meer
€ 204,99
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Paperback EN20-03-20219783030705237
The book provides an estimate of the size of the shadow economy in Poland. Using analogous data, it traces core determinants of the existence of the shadow economy in Poland. It compares results with neighbouring countries, and if possible, the remaining Central-Eastern economies… Meer
€ 60,99
Levertijd ± 9 werkdagen
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Gebonden EN03-04-20219783030707194
This book assesses the strategy challenges faced by executives in formulating strategy and driving execution. The authors present seven inhibitors of strategy effectiveness in companies large and small as well as seven actionable research-based strategy enablers to fine tune execution and rally all… Meer
€ 43,69
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Paperback EN09-06-20229783030717506
China’s economy has been transforming rapidly over the last 25 years. As a result, Chinese conurbations have changed remarkably, with cities expanding both vertically and horizontally, and the physical environment acting as a medium for unprecedented urbanization… Meer
€ 78,99
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Gebonden EN30-06-20219783030755744
This book highlights the latest research on sub-supplier management while also discussing its current state and related managerial challenges. It provides a process framework for managing sub-suppliers and an overview of the various buyer / sub-supplier relationships and their key characteristics… Meer
€ 204,99
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Paperback EN14-02-20239783030852986
This book will take the reader through the past, the present, and into the future of the flagship institution of the international customs community: the World Customs Organization (WCO). The purpose is to present to the reader, in a comprehensive, orderly, and synthetic manner, the enormous… Meer
€ 78,99
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Paperback EN03-09-20229783030859046
The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and… Meer
€ 180,99
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Paperback EN03-09-20229783030859169
The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and… Meer
€ 180,99
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Gratis verzonden
Paperback EN28-06-20229783030769925
This book addresses many of the gaps in how industry and academia are currently tackling problems associated with big data. It introduces novel concepts, describes the end-to-end process, and connects the various pieces of the puzzle to offer a holistic view… Meer
€ 60,99
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Gebonden EN12-01-20229783030781835
This book shows how blockchain technology can transform the Internet, connecting global businesses in disruptive ways. It offers a comprehensive and multi-faceted examination of the potential of distributed ledger technology (DLT) from a new perspective: as an enabler of the Internet of Value (IoV)… Meer
€ 90,99
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Gebonden EN09-12-20219783030832391
The book analyzes the most relevant developments in the relation between contracts and technology, from automatically concluded contracts to today's revolutionary "smart contracts" developed through blockchain, which are beginning to and will increasingly disrupt many economic and social relations… Meer
€ 156,99
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Paperback EN08-02-20239783030839116
The dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa… Meer
€ 183,99
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Paperback EN15-08-20219783030854461
This volume constitutes the proceedings of the 20th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2021, held in Galway, Ireland, in September 2021.* The total of 57 full and 8 short papers presented in these volumes were carefully reviewed and selected from 141 submissions… Meer
€ 192,99
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Gebonden EN02-09-20219783030859138
The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and… Meer
€ 180,99
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN07-12-20219783030860271
This edited volume discusses the contextual nature of strategic entrepreneurship. It unfolds the concept of context in strategic entrepreneurship and demonstrates how entrepreneurial strategies differ among various countries, societies, and entrepreneurial ecosystems… Meer
€ 180,99
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Paperback EN07-11-20219783030884963
This book presents new perspectives on current development policy against the background of the Covid-19 pandemic. The author applies new methodological, disciplinary, and analytical approaches to examine specific major contemporary policy issues… Meer
€ 72,99
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