Marketing

Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Rubriek: Marketing

Gebonden Engels20009780312228415 13-4-2000
This book encompasses the latest thinking on management and organisations in China's transitional economy. It examines key topics in areas including the reform of state enterprises, management of international joint ventures, business networks and guanxi, and Chinese organizational behaviour…  Meer
€ 122,99
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Gebonden Engels20029780312239107 22-11-2002
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Japanese, American, and European firms have invested heavily in the past decades, and now are positioning themselves to take advantage of the post-Asian recovery…  Meer
€ 61,99
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Gebonden Engels20019780312239138 18-10-2001
Despite the regional currency crisis of 1997-1998, Asia-Pacific economies continue to be among the most attractive markets in the world. Although Japanese and American firms have invested heavily in the past decades, European firms are poised to take advantage of the post-Asian recovery, phenomenal…  Meer
€ 61,99
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Gebonden Engels20039780312294052 19-5-2003
This book takes up a question that has rarely been raised in the field of management: 'Could modern Western colonialism have important implications for the practices and theories that inform management and organizations?'…  Meer
€ 147,39
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Gebonden Engels20209780367857967 20-10-2020
Although various factors contribute to failed change, one of the key reasons for change failure is the inability of leaders to gain the trust of employees, to understand the interaction between their subordinates, and to convince them to support change and to commit the energy and effort necessary…  Meer
€ 98,86
Levertijd ongeveer 11 werkdagen
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Gebonden Engels20239780367859282 31-3-2023
This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty years…  Meer
€ 248,55
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Gebonden Engels20219780367862459 22-12-2021
Business schools are placing more emphasis on the role of business in society. Top business school accreditors are shifting to mandating that schools teach their students about the social impact of business, including AACSB standards to require the incorporation of business impact on society into…  Meer
€ 310,70
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Paperback Engels19969780415143981 28-11-1996
Studying Audiences: The Shock of the Real provides a critical overview of cultural studies research into the television audience. With the development of ethnographic research methods, hailed by Stuart Hall as `a new and exciting phase' in audience research, researchers turned their critical…  Meer
€ 62,88
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Paperback Engels19979780415151344 26-6-1997
Marketing in Publishing , offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement…  Meer
€ 62,88
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Paperback Engels19969780415151849 5-12-1996
This is a detailed study of the material lives of the middle classes in the pre-industrial era, a period which saw considerable growth in consumption. Lorna Weatherill has brought her highly important survey up-to-date in the light of new research…  Meer
€ 85,91
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Gebonden Engels20119780415548427 21-10-2011
Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone…  Meer
€ 248,55
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Gebonden Engels20109780415471176 24-8-2010
The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing about qualitative research in public relations and marketing communications…  Meer
€ 303,26
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Gebonden Engels20119780415557375 12-10-2011
The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design, explores issues that affect the industry, examines its analysis through communications theory, explains how…  Meer
€ 248,55
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Paperback Engels20129780415542814 23-2-2012
In today’s highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes…  Meer
€ 88,79
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Gebonden Engels20129780415529266 16-5-2012
The advancement of the life sciences and the technosciences has enhanced the longevity of citizens in the Western world, and half of the generation born in the first decade of the new millennium is now expected to live to the age of one hundred years…  Meer
€ 248,55
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Gebonden Engels20169780415533577 8-9-2016
This textbook provides students with an essential introduction to the theoretical underpinnings and practicalities of managing the marketing of events. In order to market events effectively, it is vital to consider marketing of events from the organiser’s perspective and to link it to that of the…  Meer
€ 245,69
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Gebonden Engels20139780415534840 9-8-2013
This edited text compiles advanced material relating to strategy and marketing in the field of sports business. Featuring contributions from experts across the sports business field, the book approaches strategy from the standpoint of managing and marketing a brand…  Meer
€ 180,92
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Gebonden Engels20149780415576659 7-2-2014
Social Marketing is the utilisation of marketing principles and methods to encourage individual and organisational behaviour change for the public good. Traditionally the domain of government it is increasingly also utilised by non-government and non-profit organisations and other institutions of…  Meer
€ 248,55
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Paperback Engels20119780415584029 30-3-2011
In the era of rapid globalization, the ITC plays a significant and wide ranging role working with both governments and trade support institutions to nurture an export culture, this work will provide a much needed overview of this dynamic organization…  Meer
€ 64,32
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Paperback Engels20109780415584470 28-9-2010
Until recently government policy in the UK has encouraged an expansion of Higher Education to increase participation and with an express aim of creating a more educated workforce. This expansion has led to competition between Higher Education institutions, with students increasingly positioned as…  Meer
€ 61,44
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