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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 408 van 14.650 resultaten

Jochen Strähle

Fashion & Music

Paperback EN23-12-20189789811354502

This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is… Meer

€ 204,99

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Imtiaz Hussain

South Asia in Global Power Rivalry

Paperback EN14-08-20209789811372421

This edited volume examines global power-rivalry in and around South Asia through Bangladeshi lenses using imperfect and overlapping interest concentric-circles as a template. Dynamics from three transitions —the United States exiting the Cold War, China emerging as a global-level power, and India’s… Meer

€ 98,59

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Jun Luo Martin J. Liu

China Branding

Gebonden EN26-09-20199789811393174

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang… Meer

€ 183,99

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Archna Negi Johannes Blankenbach Jorge Antonio Pérez-Pineda

Sustainability Standards and Global Governance

Paperback EN18-09-20209789811534751

This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accelerated pace of economic globalization has generated production and consumption patterns that are… Meer

€ 60,99

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K. Narayanan N. S. Siddharthan

FDI, Technology and Innovation

Paperback EN14-03-20219789811536137

This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those that the world has experienced over the past few… Meer

€ 120,99

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Huiyao Wang Lu Miao

The Globalization of Chinese Enterprises: Trends and Characteristics

Gebonden EN23-05-20209789811546457

The internationalization of Chinese enterprises is one of the most notable aspects of economic globalization in the 21st century. Despite the 2008 financial crisis and weak global outbound investment, under the “go global“ initiative, Chinese outbound investment has gone from strength to strength… Meer

€ 120,99

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Karen E. Sutherland

Strategic Social Media Management

Paperback EN22-12-20209789811546570

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy… Meer

€ 55,89

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Azizul Hassan Muhammad Shoeb-Ur- Rahman

Tourism Policy and Planning in Bangladesh

Paperback EN18-11-20219789811570162

This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments. With a population of over 170 million, the country possesses significant possibilities in (domestic) tourism… Meer

€ 120,99

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Ivan Coste-Manière Miguel Ángel Gardetti

Sustainable Luxury and Jewelry

Paperback EN26-07-20229789811624568

This book discusses the current trends in luxury and jewelry and presents how to make these sustainable for a better future. In the age of sustainability, we increasingly see how designers and consumers begin to think beyond a product's look&feel and operation, and are especially concerned about… Meer

€ 120,99

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Kee Cheok Cheong Rajah Rasiah Zhang Cheng

Governing Enterprises in China

Paperback EN26-06-20229789811631184

This book examines the nature of the marketization of corporate boards following the introduction of the split share reform, corporate board and shareholder relations, corporate performance, and risk-taking conduct in China… Meer

€ 156,99

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Kok-Boon Oh Nga Pham

State on Board!

Paperback EN03-09-20229789811635274

Research in this book focuses on the strategic behaviour of the State as a shareholder in businesses, and the implications it has for the other shareholder(s) and business performance. It investigates the institutional characteristics of State-linked and State-owned firms (SIEs & SOEs), in emerging… Meer

€ 147,39

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Earl A. Carr Jr.

From Trump to Biden and Beyond

Paperback EN10-09-20229789811642999

The last four years have seen significant damage in US-China relations that will take years to rebuild. Early signs within the Biden Administration indicate that an expeditious return to strong Sino-US ties is premature at best… Meer

€ 68,09

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Huiyao Wang Lu Miao

Transition and Opportunity

Paperback EN18-02-20229789811686054

This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and… Meer

€ 48,99

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Jishnu Bhattacharyya Manash Kumar Sahu Manoj Kumar Dashe.a.

Customer-Centricity in Organized Retailing

Gebonden EN27-06-20239789811935923

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with… Meer

€ 104,69

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Androniki Kavoura Arabela Briciu Victor-Alexandru Briciu

Strategic Innovative Marketing and Tourism

Paperback EN31-08-20269783031819643

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024… Meer

€ 48,99

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Ayantunji Gbadamosi

Brands, Branding, and Consumerism

Paperback EN12-03-20269783031808616

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that delineate consumers and link them, and (2) the notion… Meer

€ 244,99

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Mirko Olivieri

Scaling B2B Markets

Paperback EN26-07-20269783031934070

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy… Meer

€ 49,79

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Alkis Thrassou Demetris Vrontis Evangelos Tsoukatose.a.

The Evolution of Luxury Brands, Volume II

Gebonden EN18-10-20259783031966798

This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets. Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging… Meer

€ 220,59

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Alexander Godulla Richard Savery Sarah Keithe.a.

Handbook of AI-based Media Disruption

Gebonden EN02-04-20269783032076045

Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the book provides a rigorous, scientific analysis of how… Meer

€ 120,99

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Alejandro Bellogin Angelo Geninatti Cossatin Elisabeth Lexe.a.

Advances in Bias, Fairness, and Understudied Users in Information Retrieval

Paperback EN03-01-20269783032127167

This book constitutes the conference proceedings of 6th International Workshop on Algorithmic Bias in Search and Recommendation, BIAS 2025 and 2nd International Workshop on Information Retrieval for Understudied Users, IR4U2, held in Padua, Italy, on July 17, 2025… Meer

€ 72,99

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Jouw brein liegt - ‘Kritischer kijken naar je keuzes, overtuigingen en gelijk’

Van fillercontent naar killercontent - Winnen in Google en AI

Van klant naar fan - Waarom een tevreden klant nog geen fan is

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