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Eric de Haan

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Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
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32,50
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Understanding Sustainable Behaviour
Durk Bosma
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GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
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Examenboek NIMA Basiskennis Marketing
A. van Arnhem
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When digital becomes human
Steven Van Belleghem
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29,99
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Het Bestsellerboek
Charlotte Meindersma
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25,–
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Marketing made simple
Donald Miller
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
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1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
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Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
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3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
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4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
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5

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Tips van de redactie

Content die werkt
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Boost je business met een boek
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Merklogica
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Hoe bouw je een sterk merk?
Rik Riezebos
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Reserveer nu

Online marketing is stuk
Chantal Smink
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Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
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Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 05-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 409 van 14.650 resultaten
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Gebonden EN12-06-20139783319002743
The People’s Republic of China’s tax policies and international obligations are as multifaceted and dynamic as they are complex, developing closely with the nation’s rise to the world’s fastest-growing major economy… Meer
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Paperback EN15-05-20149783319067483
This book constitutes the refereed proceedings of the Second Annual Privacy Forum, APF 2014, held in Athens, Greece, in May 2014. The 12 revised papers presented in this volume were carefully reviewed and selected from 21 submissions… Meer
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Paperback EN25-06-20149783319085050
This book constitutes the refereed proceedings of the 14th International Symposium on Privacy Enhancing Technologies, PETS 2014, held in Amsterdam, The Netherlands, in July 2014. The 16 full papers presented were carefully selected from 86 submissions… Meer
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Gebonden EN01-12-20149783319111308
This book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effective means of boosting consumer confidence… Meer
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Gebonden EN18-12-20149783319116259
In this book methods from Operations Research and Game Theory are used to determine companies’ profit-maximizing strategies related to pricing and (cooperative) advertising. It considers different supply chain structures as well as various distributions of power, making it possible to analyze both… Meer
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Gebonden EN03-12-20149783319118055
​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer
€ 180,99
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Gebonden EN06-02-20159783319131467
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding… Meer
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Gebonden EN09-07-20159783319132143
The purpose of this book is to present the principles of alternative investments in management. The individual chapters provide a detailed analysis of various classes of alternative investments on the financial market… Meer
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Paperback EN21-11-20149783319132174
This volume contains 12 thoroughly refereed and revised papers detailing recent advances in research on designing trading agents and mechanisms for agent-mediated e-commerce. They were originally presented at three events: the Workshop on Agent-Mediated Electronic Commerce (AMEC 2013), co-located… Meer
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Gebonden EN24-03-20159783319134390
This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales… Meer
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Gebonden EN07-04-20159783319142081
​This book presents the reader a comprehensive understanding of the development of family business in transitional economies. Throughout eastern Europe, post-Communist countries transitioning to market-based economies are obtaining a variety of results due to diverse policy approaches… Meer
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Gebonden EN10-04-20159783319162164
This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change… Meer
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Gebonden EN09-06-20159783319169330
This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education… Meer
€ 120,99
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Gebonden EN09-06-20159783319170510
This volume includes the full proceedings from the 1987 Academy of Marketing Science (AMS) Annual Conference held in Bal Harbour, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing… Meer
€ 180,99
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Gebonden EN29-05-20159783319173856
This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi under the theme Minority Marketing: Research Perspectives for the 1990s . It provides a variety of quality research in the field of minority marketing in order to assimilate and… Meer
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Paperback EN17-08-20159783319229140
This book constitutes the refereed proceedings of the International Symposium on Security in Computing and Communications, SSCC 2015, held in Kochi, India, in August 2015. The 36 revised full papers presented together with 13 short papers were carefully reviewed and selected from 157 submissions… Meer
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Paperback EN26-06-20149783319071930
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses… Meer
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Gebonden EN02-09-20149783319084398
This book presents recent research developments in social networks, economics, management, marketing and optimization applied to sports. The volume will be of interest to students, researchers, managers from sports, policy makers and as well athletes… Meer
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Paperback EN20-10-20149783319114590
This book constitutes the refereed proceedings of the five workshops that were organized in conjunction with the International Conference on Business Information Systems, BIS 2014, which took place in Larnaca, Cyprus, in May 2014… Meer
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Gebonden EN01-12-20149783319118444
​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty . It include papers aimed to create awareness of the… Meer
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