Marketing

Eric de Haan

De Tao van publieke dienstverlening

Ontdek hoe de eeuwenoude wijsheid van de Tao publieke dienstverlening menselijker en betekenisvoller maakt, met praktische handvatten voor meer balans, reflectie en service.
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Nieuw in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Morgen in huis
Understanding Sustainable Behaviour
Durk Bosma
€ 35,–
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GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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Aanbiedingen in Marketing

Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
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Marketing made simple
Donald Miller
€ 23,95
29,99
-21%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
3
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
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4
Strategische marketingplanning
Karel Jan Alsem
Strategische marketingplanning
€ 83,95
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5

Online magazine

Tips van de redactie

Content die werkt
Léon Geuyen
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Merklogica
Marc Oosterhout
€ 37,50
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Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Golven van gekte
Bert Van Thilborgh
€ 32,–
Verwacht 05-02-2027

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 410 van 14.650 resultaten
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Gebonden EN08-12-20149783319124230
As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and… Meer
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Paperback EN16-02-20159783319143422
The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for… Meer
€ 180,99
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Gebonden EN06-07-20159783319173221
This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective… Meer
€ 180,99
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Gebonden EN07-10-20179783319629377
This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of… Meer
€ 240,99
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Gebonden EN06-12-20179783319660226
This proceedings volume presents timely research and insights on the advancement of marketing’s basic premise—providing greater levels of customer value. In recent years, both marketing scholars and practitioners have witnessed great advancements in technology and methodologies associated with big… Meer
€ 240,99
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Paperback EN17-09-20169783319363479
The book focuses on food security highlighting the role of indigenous knowledge and scientific research in addressing the plight of poor small-scale agricultural producers. Rapidly growing global population and global policies and management governing sustainability, hunger, food security and… Meer
€ 180,99
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Paperback EN17-10-20169783319376875
This book is a multidisciplinary analysis of cultural, regional and economic factors affecting international food trade. Contributions from expert authors illuminate the importance of food culture prevailing in the market as a basis for decisions about food trading… Meer
€ 60,99
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Paperback EN23-08-20169783319382807
The media industry is undergoing an accelerated pace of change, driven in large part by the proliferation of digital platforms. In many cases, the speed of adoption has exceeded our ability to process the impact of these changes on individuals and society at large… Meer
€ 120,99
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Paperback EN17-09-20169783319383101
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times… Meer
€ 60,99
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Paperback EN10-09-20169783319385723
​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy . It include papers aimed to create awareness of the issues, trends, and advances associated… Meer
€ 120,99
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Gebonden EN11-11-20169783319435350
This book presents a multidisciplinary and multifaceted view of the state of corporate social responsibility (CSR) development in organizations in different industries around the world. It is based on the assumption that companies today must shift their focus to their long-term prosperity and the… Meer
€ 156,99
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Gebonden EN13-10-20169783319472881
This book offers a selection of the best papers presented at the 13th International Symposium on Location Based Services (LBS 2016), which was held in Vienna (Austria) from November 14 to 16, 2016. It provides an overview of recent research in the field, including the latest advances in… Meer
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Gebonden EN16-12-20169783319451855
This book aims to provide insight into the fields of business and leadership by examining the role of ethics in these areas. The papers in this book derive from the 2014 Annual Griffiths School of Management International Conference, organized by Emanuel University of Oradea, Romania, where… Meer
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Paperback EN16-03-20179783319523309
This book describes the pottery trade activities of the residents of the community of San Bartolomé de los Olleros in Piura, Peru. Based on extensive interviews with potters and traders, it explains why the barter of pots continues to be practiced, and explores how pottery production and exchange… Meer
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Paperback EN02-08-20179783319535043
Responding to the need for organizations to improve global strategic planning and execution, this book presents a framework for effectively conceiving and executing new concepts for international markets… Meer
€ 47,35
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Gebonden EN22-06-20179783319598482
This book examines the factors involved in consumer responses to food produced in regions near the Fukushima Daiichi Nuclear Plant following the March 2011 Eastern Japanese earthquake, and assesses how responses to reports on food safety and risk of radiation contamination shaped consumer… Meer
€ 144,99
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Paperback DE01-11-19839783540129349
geen beschrijving beschikbaar
€ 57,02
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Paperback DE25-09-19879783540182580
geen beschrijving beschikbaar
€ 62,67
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Gebonden EN24-06-20049783540221500
The internet and the electronic economy are a technological revolution whose secular importance is apparent. The internet eliminates the temporal and spatial constraints on the exchange of information. It changes deeply the world of production and of labour… Meer
€ 180,99
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Gebonden EN04-04-20069783540304494
Advances in wireless technologies promise to revolutionize the way we conduct business. This book provides complete coverage of the enabling technologies needed to make wireless e-business effective. These include wireless security, mobile payment, location-based services, mobile data management… Meer
€ 60,99
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