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Chantal Smink

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Bert Van Thilborgh

€ 32,–

Verwacht 05-02-2027

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Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.

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Pagina 418 van 14.650 resultaten

Erik Mooi Irma Mooi-Reci Marko Sarstedt

Market Research

Gebonden EN13-11-20179789811052170

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive… Meer

€ 168,99

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Levertijd ± 9 werkdagen

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Ailie K. Y. Tang Amy C. Y. Yip Chun-Hung Chiue.a.

Contemporary Case Studies on Fashion Production, Marketing and Operations

Gebonden EN12-12-20179789811070068

This book adopts a case study based research approach to examine the contemporary issues in the fashion industry. It documents real-world practices in fashion business from production, marketing to operations… Meer

€ 204,99

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Jian Wang

Economic Analysis of Industrial Agglomeration

Gebonden EN15-01-20189789811074363

This book investigates the industrial agglomeration and dispersion within a country under trade liberalization and interregional integration by considering both economic forces and geographical elements… Meer

€ 60,99

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Bala Shankar

Nuanced Account Management

Paperback EN25-04-20189789811083624

This book is a comprehensive practical guide for account managers, sales teams and account leaders operating in the B2B space. It provides knowledge to excel in developing, growing and retaining top accounts in local and global environments… Meer

€ 29,05

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Neeta Lachmandas-Sakellariou

STAY RELEVANT TO STAY PROFITABLE: SERVICE TRANSFORMATION STRATEGIES TO GROW YOUR CUSTOMERS IN UNPRECEDENTED TIMES

Gebonden EN03-10-20239789811274268

Service transformation is about ensuring that you stay relevant to your consumers. The world is seeing unprecedented change and your customers are also changing alongside this. How do you stay relevant to them so that they stay loyal to you?… Meer

€ 66,81

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Ashok Charan

MARKETING ANALYTICS PRACTITIONER'S GUIDE, THE - VOLUME 4: RETAIL AND STATISTICS

Paperback EN05-10-20239789811274527

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students… Meer

€ 81,44

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Robert J Thomas

Finding Wisdom In Brand Tragedies: Managing Threats To Brand Equity

Paperback EN28-06-20239789811293566

Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value… Meer

€ 44,88

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Li Zi

Online Urbanization

Gebonden EN17-01-20199789811336027

This book highlights the new urban–rural relationship that has emerged under the influence of e-commerce in China. In this regard, it presents case studies on the Suichang rural e-commerce model and Alibaba’s rural strategy, together with analyses of online service in China… Meer

€ 60,99

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Levertijd ± 9 werkdagen

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MM Sufyan Beg Rashid Ali

Applications of Soft Computing for the Web

Paperback EN11-12-20189789811349942

This book discusses the applications of different soft computing techniques for the web-based systems and services. The respective chapters highlight recent developments in the field of soft computing applications, from web-based information retrieval to online marketing and online healthcare… Meer

€ 120,99

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Jochen Strähle

Fashion & Music

Paperback EN23-12-20189789811354502

This book will broaden readers’ understanding of the links between the music and fashion industries. It highlights the challenges currently facing the fashion industry in terms of hyper-competition, definition of ever-faster trends, changing consumer demands etc. In fact, the fashion industry is… Meer

€ 204,99

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Imtiaz Hussain

South Asia in Global Power Rivalry

Paperback EN14-08-20209789811372421

This edited volume examines global power-rivalry in and around South Asia through Bangladeshi lenses using imperfect and overlapping interest concentric-circles as a template. Dynamics from three transitions —the United States exiting the Cold War, China emerging as a global-level power, and India’s… Meer

€ 98,59

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Jun Luo Martin J. Liu

China Branding

Gebonden EN26-09-20199789811393174

This book provides an overview of the brand construction process of manufacturing enterprises in Zhejiang province, China. There are now a number of industry-leading enterprises that are trying to build their own brands and manufacture products of higher quality in Zhejiang… Meer

€ 183,99

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Archna Negi Johannes Blankenbach Jorge Antonio Pérez-Pineda

Sustainability Standards and Global Governance

Paperback EN18-09-20209789811534751

This open access book focuses on the issue of sustainability standards from the perspective of both global governance frameworks and emerging economies. It stems from the recognition that the accelerated pace of economic globalization has generated production and consumption patterns that are… Meer

€ 60,99

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K. Narayanan N. S. Siddharthan

FDI, Technology and Innovation

Paperback EN14-03-20219789811536137

This book concentrates on major changes that are now taking place in the fields of technology, foreign direct investment (FDI), trade and development strategies, with a particular focus on India. Arguably, these changes are likely to differ from those that the world has experienced over the past few… Meer

€ 120,99

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Huiyao Wang Lu Miao

The Globalization of Chinese Enterprises: Trends and Characteristics

Gebonden EN23-05-20209789811546457

The internationalization of Chinese enterprises is one of the most notable aspects of economic globalization in the 21st century. Despite the 2008 financial crisis and weak global outbound investment, under the “go global“ initiative, Chinese outbound investment has gone from strength to strength… Meer

€ 120,99

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Karen E. Sutherland

Strategic Social Media Management

Paperback EN22-12-20209789811546570

This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy… Meer

€ 55,89

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Azizul Hassan Muhammad Shoeb-Ur- Rahman

Tourism Policy and Planning in Bangladesh

Paperback EN18-11-20219789811570162

This book accounts that Bangladesh is a potential destination in South Asia exhibiting a steady growth in its economy along with socio-cultural developments. With a population of over 170 million, the country possesses significant possibilities in (domestic) tourism… Meer

€ 120,99

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Ivan Coste-Manière Miguel Ángel Gardetti

Sustainable Luxury and Jewelry

Paperback EN26-07-20229789811624568

This book discusses the current trends in luxury and jewelry and presents how to make these sustainable for a better future. In the age of sustainability, we increasingly see how designers and consumers begin to think beyond a product's look&feel and operation, and are especially concerned about… Meer

€ 120,99

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Kee Cheok Cheong Rajah Rasiah Zhang Cheng

Governing Enterprises in China

Paperback EN26-06-20229789811631184

This book examines the nature of the marketization of corporate boards following the introduction of the split share reform, corporate board and shareholder relations, corporate performance, and risk-taking conduct in China… Meer

€ 156,99

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Kok-Boon Oh Nga Pham

State on Board!

Paperback EN03-09-20229789811635274

Research in this book focuses on the strategic behaviour of the State as a shareholder in businesses, and the implications it has for the other shareholder(s) and business performance. It investigates the institutional characteristics of State-linked and State-owned firms (SIEs & SOEs), in emerging… Meer

€ 147,39

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Van fillercontent naar killercontent - Winnen in Google en AI

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