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Pagina 419 van 14.650 resultaten

Earl A. Carr Jr.

From Trump to Biden and Beyond

Paperback EN10-09-20229789811642999

The last four years have seen significant damage in US-China relations that will take years to rebuild. Early signs within the Biden Administration indicate that an expeditious return to strong Sino-US ties is premature at best… Meer

€ 68,09

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Huiyao Wang Lu Miao

Transition and Opportunity

Paperback EN18-02-20229789811686054

This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and… Meer

€ 48,99

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Jishnu Bhattacharyya Manash Kumar Sahu Manoj Kumar Dashe.a.

Customer-Centricity in Organized Retailing

Gebonden EN27-06-20239789811935923

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with… Meer

€ 104,69

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Ben Roelens Ilias O. Pappas Matti Mantymakie.a.

Disruptive Innovation in a Digitally Connected Healthy World

Paperback EN10-09-20249783031722332

This book constitutes the refereed proceedings of the 23rd IFIP WG 6.1 Conference on e-Business, e-Services and e-Society, I3E 2024, held in Heerlen, The Netherlands, during September 11-13, 2024. The 28 full papers and 8 short papers presented in this volume were carefully reviewed and… Meer

€ 132,61

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Androniki Kavoura Arabela Briciu Victor-Alexandru Briciu

Strategic Innovative Marketing and Tourism

Paperback EN31-08-20269783031819643

This open access book presents the latest findings of researchers from around the globe who presented their work at the 11th International Conference of Strategic Innovative Marketing and Tourism (ICSIMAT) in 2024… Meer

€ 48,99

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Ender Demir Giovanni Di Bartolomeo Hakan Danise.a.

Eurasian Business and Economics Perspectives

Gebonden EN02-04-20259783031843181

EBES conferences have been an intellectual hub for academic discussion in economics, finance, and business fields and provide network opportunities for participants to make long-lasting academic cooperation… Meer

€ 264,24

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Jingsha He Ljiljana Trajkovic

7th International Conference on Education, Network and Information Technology

Gebonden EN31-05-20259783031852244

This book presents the proceedings of the 7th International Conference on Education, Network and Information Technology (ICENIT2024), which took place in Dalian, China, on August 16-18, 2024. The conference provides a platform for relevant scholars and researchers to discuss the impact of network… Meer

€ 322,74

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Jean-Claude Usunier

About Commerce

Gebonden EN30-04-20259783031866722

The word ‘commerce’ is infrequently used in contemporary business speak and, when it is, it is typically as a somewhat archaic synonym for business or trade, or otherwise in the context of ‘e-commerce’… Meer

€ 205,74

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Alexander Mafael Charles R. Taylor David W. Stewarte.a.

Winning the Advertising Game

Gebonden EN17-01-20259783031775055

Unlock the secrets of advertising success with this comprehensive guide! Dive into practical insights and real-world data to enhance your campaigns. Explore the Super Bowl as a live advertising lab, dissecting branding strategies, creative elements, and societal impacts… Meer

€ 49,25

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Claude Diderich

Design Thinking for Strategy

Gebonden EN11-03-20259783031790690

The business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate… Meer

€ 147,24

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Ayantunji Gbadamosi

Brands, Branding, and Consumerism

Paperback EN12-03-20269783031808616

This book focuses on exploring the dynamics of brands and branding in relation to individual consumers and societal members’ behaviour. The term consumerism is often used in two different contexts which are: (1) the dynamics of consumption that delineate consumers and link them, and (2) the notion… Meer

€ 244,99

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Gioele Zamparo

Marketing and Dysfunctional Consumer Behaviour

Gebonden EN06-05-20259783031891618

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling… Meer

€ 132,61

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Mirko Olivieri

Scaling B2B Markets

Paperback EN26-07-20269783031934070

This book focuses on how startups navigate complex B2B markets by adopting agile marketing strategies. Emphasising agility and adaptability, which are crucial factors for early-stage businesses, the book uses a multiple case study approach to investigate how startups develop their marketing strategy… Meer

€ 49,79

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Adela Coman Simona Vasilache

Social Computing and Social Media

Paperback EN26-05-20259783031935350

This book constitutes the refereed proceedings of the 17th International Conference on Social Computing and Social Media, SCSM 2025, held as part of the 27th HCI International Conference, HCII 2025, which took place in Gothenburg, Sweden, during June 22–27, 2025. A total of 1430 papers and… Meer

€ 96,05

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Brian K. Smith Marcela Borge

Learning and Collaboration Technologies

Paperback EN31-05-20259783031935633

The three-volume set LNCS 15806–15808 constitutes the thoroughly refereed proceedings of the 12th International Conference on Learning and Collaboration Technologies, LCT 2025, held as part of the 27th International Conference, HCI International 2025, which took place in Gothenburg, Sweden, June… Meer

€ 117,99

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Brian K. Smith Marcela Borge

Learning and Collaboration Technologies

Paperback EN31-05-20259783031937453

€ 96,05

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Nicolae Alexandru Pop

Marketing Theory and Practice in Romania

Gebonden EN24-07-20259783031938740

Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overcome non-marketed mentalities, the novelty of private ownership, develop a civil society, absorb… Meer

€ 220,37

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Alkis Thrassou Demetris Vrontis Evangelos Tsoukatose.a.

The Evolution of Luxury Brands, Volume II

Gebonden EN18-10-20259783031966798

This book delves into the multifaceted realm of luxury, shedding light on the pivotal transformations across industries and markets. Set against the backdrop of an increasingly complex and dynamic landscape, chapters explore how luxury brands rise to the challenges of globalization, emerging… Meer

€ 220,59

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Jose Filipe Torres Recep Richie Karaburun

Nation and Place Branding

Paperback EN03-01-20269783031973277

In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence, this textbook offers a comprehensive roadmap to building strong, credible, and resilient place brands… Meer

€ 75,91

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Alexander Godulla Richard Savery Sarah Keithe.a.

Handbook of AI-based Media Disruption

Gebonden EN02-04-20269783032076045

Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT to the creation of synthetic media, the book provides a rigorous, scientific analysis of how… Meer

€ 120,99

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