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Pagina 465 van 14.739 resultaten

Fernanda Frankenberger Ilias O. Pappas Luiz Pinheiroe.a.

New Sustainable Horizons in Artificial Intelligence and Digital Solutions

Paperback EN15-12-20239783031500398

This book constitutes the refereed proceedings of the 22nd IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2023, held in Curitiba, Brazil, during November 9–11, 2023. The 29 full papers and 2 short papers presented in this volume were carefully reviewed and selected from 68… Meer

€ 132,61

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Mihail Busu

Rethinking Business for Sustainable Leadership in a VUCA World

Paperback EN26-02-20259783031502101

This book presents a selection of the best papers from the 17th International Conference on Business Excellence, “Rethinking Business: Sustainable Leadership in a VUCA World” (ICBE 2023), held in Bucharest, Romania, in March 2023… Meer

€ 216,99

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Elaine L. Ritch Isabel Cantista Linda Shearere.a.

Fashion for the Common Good

Gebonden EN02-04-20249783031502514

This book presents state-of-the-art research from around the world on how the fashion industry can help in the transition towards a sustainable model of development and a circular economy. It presents the proceedings of the 10th Global Fashion Conference held in 2023, which since its creation in… Meer

€ 264,24

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Jan Y. Yang

The Pricing Compass

Gebonden EN28-02-20249783031520594

This book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage… Meer

€ 49,79

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Juliann Allen Vincent Jeseo

Bringing the Soul Back to Marketing

Paperback EN18-05-20259783031532887

The “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges… Meer

€ 264,24

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George Cassar Vicky Katsoni

Recent Advancements in Tourism Business, Technology and Social Sciences

Gebonden EN28-04-20249783031543418

The book features the second volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme "Recent Advancements in Tourism Business, Technology, and Social Sciences," which was held from August 29 to 31… Meer

€ 293,49

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George Cassar Vicky Katsoni

Recent Advancements in Tourism Business, Technology and Social Sciences

Paperback EN29-04-20259783031543449

The book features the second volume of the proceedings of the 10th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT), with the theme “Recent Advancements in Tourism Business, Technology, and Social Sciences,” which was held from August 29 to 31… Meer

€ 276,99

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V. Kumar

International Marketing Research

Paperback EN11-07-20249783031546495

This book provides a practical, detailed, and well-documented guide that takes students and market researchers through all phases of developing and conducting global marketing research. This book not only accounts for the recent developments in the scope and extent of global marketing research, but… Meer

€ 135,19

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Aref Yelghi Asef Yelghi Mehmet Apane.a.

Computing Intelligence in Capital Market

Paperback EN01-05-20259783031577109

The book is divided into sections according to the content of the chapters. The first section covers AI concepts with NP and financial issues. The second section covers AI techniques in relation to Fintech issues. The remaining sections are implementation and analysis… Meer

€ 204,99

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Anna Zarkada

Marketing Solutions to the Challenges of a VUCA Environment

Gebonden EN02-07-20249783031584282

This book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea… Meer

€ 293,49

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Maomao Chi Yiliu Paul Tu

E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future

Paperback EN24-05-20249783031602634

The three-volume set LNBIP 515, 516, 517 constitutes the refereed proceedings of the 23rd Wuhan International Conference, WHICEB 2024, which was held in Wuhan, China, in May 2024. The 109 full papers presented in these proceedings were carefully reviewed and selected from 354 submissions… Meer

€ 205,74

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Adela Coman Simona Vasilache

Social Computing and Social Media

Paperback EN02-06-20249783031613043

This book constitutes the refereed proceedings of the 16th International Conference on Social Computing and Social Media, SCSM 2024, held as part of the 26th HCI International Conference, HCII 2024, which took place in Washington, DC, USA, during June 29–July 4, 2024… Meer

€ 161,86

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Adela Coman Simona Vasilache

Social Computing and Social Media

Paperback EN02-06-20249783031613111

€ 161,86

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Fiona Fui-Hoon Nah Keng Leng Siau

HCI in Business, Government and Organizations

Paperback EN02-06-20249783031613173

This two-volume set of HCIBGO 2024 constitutes the refereed proceedings of the 11h International Conference on HCI in Business, Government and Organizations, held as part of the 26th International Conference, HCI International 2024, which took place in from June 29 - July 4, 2024 in Washington DC… Meer

€ 180,99

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Abbas Moallem

HCI for Cybersecurity, Privacy and Trust

Paperback EN02-06-20249783031613784

This proceedings, HCI-CPT 2024, constitutes the refereed proceedings of the 6th International Conference on Cybersecurity, Privacy and Trust, held as Part of the 26th International Conference, HCI International 2024, which took place from June 29 - July 4, 2024 in Washington DC, USA… Meer

€ 176,49

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Alkis Thrassou Demetris Vrontis Evangelos Tsoukatose.a.

Non-Profit Organisations, Volume I

Gebonden EN04-08-20249783031623981

This four-volume book examines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These organisations have drawn considerable attention and witnessed extensive growth as they engage in delivering public services to society… Meer

€ 208,39

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Omer F. Genc Zafar U. Ahmed

Marketing Cases from Emerging Multinational Enterprises (eMNEs)

Gebonden EN24-12-20249783031633935

Globalization has changed the world economic picture and emerging markets have developed very fast. Several multinational companies from emerging markets came to world arena and compete with big multinationals from developed countries… Meer

€ 293,49

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Ralf Strauss

Data-Driven Customer Engagement

Gebonden EN31-10-20249783031642944

Embark on a journey through the rapidly evolving landscape of Marketing Technology (MarTech) with this comprehensive guide. From understanding the strategic imperatives driving MarTech adoption to navigating the intricacies of data-driven customer interaction, this book provides invaluable insights… Meer

€ 52,17

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Alvaro Rocha Pronaya Bhattacharya Pushan Kumar Duttae.a.

Advances in Data Analytics for Influencer Marketing: An Interdisciplinary Approach

Gebonden EN24-08-20249783031657269

In the ever-evolving landscape of digital marketing, influencer marketing has emerged as a game-changer, captivating audiences and driving brand engagement like never before. However, success in this dynamic field requires more than just intuition—it demands a mastery of data analytics and an… Meer

€ 234,99

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Albert N. Greco

Scholarly Publishing in the Humanities, 2000-2024

Paperback EN18-08-20259783031661723

This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting… Meer

€ 59,49

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