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Pagina 469 van 14.738 resultaten

Linda Lisa Maria Turunen

Interpretations of Luxury

Gebonden EN02-10-20179783319608693

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the… Meer

€ 183,99

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José Cordeiro Leszek A. Maciaszek Michele M. Missikoffe.a.

Enterprise Information Systems

Paperback EN29-06-20179783319623856

This book constitutes revised selected papers from the 18 th International Conference on Enterprise Information Systems, ICEIS 2016, held in Rome, Italy, in April 2016. The 23 papers presented in this volume were carefully reviewed and selected from a total of 257 submissions to ICEIS 2016… Meer

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Ilian Djadjev

The Obligations of the Carrier Regarding the Cargo

Gebonden EN08-09-20179783319624396

This book addresses the legal and contractual obligations of sea carriers regarding due care for the cargo under a contract of carriage. While the general framework employed is the leading international liability regime, the Hague-Visby Rules, the discussions in each chapter also account for the… Meer

€ 180,99

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Kesra Nermend Małgorzata Łatuszyńska

Neuroeconomic and Behavioral Aspects of Decision Making

Gebonden EN07-10-20179783319629377

This proceedings volume presents the latest scientific research and trends in experimental economics, with particular focus on neuroeconomics. Derived from the 2016 Computational Methods in Experimental Economics (CMEE) conference held in Szczecin, Poland, this book features research and analysis of… Meer

€ 240,99

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Karl-Heinz Krempels Paolo Traverso Tim A. Majchrzake.a.

Web Information Systems and Technologies

Paperback EN08-09-20179783319664675

This book constitutes revised selected papers from the 12th International Conference on Web Information Systems and Technologies, WEBIST 2016, held in Rome, Italy, April 23-25, 2016, organized by the Institute for Systems and Technologies of Information, Control and Communication (INSTICC)… Meer

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Gary Warnaby Gregory J. Ashworth Mihalis Kavaratzis

Rethinking Place Branding

Gebonden EN08-12-20149783319124230

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and… Meer

€ 180,99

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Ewelina Sokołowska

The Principles of Alternative Investments Management

Gebonden EN09-07-20159783319132143

The purpose of this book is to present the principles of alternative investments in management. The individual chapters provide a detailed analysis of various classes of alternative investments on the financial market… Meer

€ 60,99

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Esther David Ioannis A. Vetsikas Onn Shehorye.a.

Agent-Mediated Electronic Commerce. Designing Trading Strategies and Mechanisms for Electronic Markets

Paperback EN21-11-20149783319132174

This volume contains 12 thoroughly refereed and revised papers detailing recent advances in research on designing trading agents and mechanisms for agent-mediated e-commerce. They were originally presented at three events: the Workshop on Agent-Mediated Electronic Commerce (AMEC 2013), co-located… Meer

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Anna-Lena Sachs

Retail Analytics

Paperback EN18-12-20149783319133041

This book addresses the challenging task of demand forecasting and inventory management in retailing. It analyzes how information from point-of-sale scanner systems can be used to improve inventory decisions, and develops a data-driven approach that integrates demand forecasting and inventory… Meer

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Keyoor Purani Neeru Malhotra Sunil Sahadev

Boundary Spanning Elements and the Marketing Function in Organizations

Gebonden EN24-03-20159783319134390

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales… Meer

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Alessandro Inversini Iis Tussyadiah

Information and Communication Technologies in Tourism 2015

Paperback EN16-02-20159783319143422

The papers presented in this volume advance the state-of-the-art research on big data and analytics, social media, electronic marketing, mobile computing and recommender systems, mobile sensors and geosocial services, augmented reality, wearable computing, smart tourism, electronic distribution for… Meer

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Kathy Velander Vicky Katsoni

Innovative Approaches to Tourism and Leisure

Gebonden EN31-12-20179783319676029

This book examines the many ways in which innovative technologies represent a powerful development tool for the tourism and leisure sector and presents novel strategies based on these technologies that foster sustainable tourism management and promote sustainable destinations… Meer

€ 216,99

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Ender Demir Hakan Danis Mehmet Huseyin Bilgine.a.

Eurasian Business Perspectives

Gebonden EN02-11-20179783319679129

This volume presents selected papers on recent management research from the 20th Eurasia Business and Economics Society (EBES) Conference, which was held in Vienna in 2016. Its primary goal is to showcase advances in the fields of accounting, auditing, marketing, and human resources in emerging… Meer

€ 240,99

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Claudio Giachetti

Smartphone Start-ups

Gebonden EN27-11-20179783319679723

This book provides detailed examination of start-up companies which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups… Meer

€ 68,09

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Ana García Armada Essaid Sabir Mérouane Debbahe.a.

Ubiquitous Networking

Paperback EN09-11-20179783319681788

This book constitutes the refereed proceedings of the Third International Symposium on Ubiquitous Networking, UNet 2017, held in Casablanca, Morocco, in May 2017. The 56 full papers presented in this volume were carefully reviewed and selected from 127 submissions… Meer

€ 60,99

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Quan-Lin Li Shunfu Jin Wuyi Yuee.a.

Queueing Theory and Network Applications

Paperback EN23-11-20179783319685199

This book constitutes the proceedings of the 12th International Conference on Queueing Theory and Network Applications, QTNA 2017, held in Qinhuangdao, China, in August 2017. The 19 full papers included in this volume were carefully reviewed and selected from 65 initial submissions… Meer

€ 60,99

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Stavros Georgiades

Employee Engagement in Media Management

Gebonden EN10-04-20159783319162164

This book explores a major media management topic on the basis of case study research conducted in European, US and Brazilian media companies. More specifically, it examines the dynamics of employee engagement, aiming at organizational development through change… Meer

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Francesco Ricci Kalina Bontcheva Owen Conlane.a.

User Modeling, Adaptation and Personalization

Paperback EN12-06-20159783319202662

This book constitutes the refereed proceedings of the 23rd International Conference on User Modeling, Adaptation and Personalization, UMAP 2015, held in Dublin, Ireland, in June/July 2015. The 25 long and 7 short papers of the research paper track were carefully reviewed and selected from 112… Meer

€ 60,99

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Chuan-Hoo Tan Fiona Fui-Hoon Nah

HCI in Business

Paperback EN13-07-20159783319208947

This volume constitutes the refereed proceedings of the Second International Conference on HCI in Business, HCIB 2015, held as part of the 17th International Conference on Human-Computer Interaction, HCII 2015, which took place in Los Angeles, CA, USA, in August 2015… Meer

€ 60,99

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Costas Lambrinoudakis Javier López Simone Fischer-Hübner

Trust, Privacy and Security in Digital Business

Paperback EN13-08-20159783319229058

This book constitutes the refereed proceedings of the 12th International Conference on Trust, Privacy and Security in Digital Business, TrustBus 2015, held in Valencia, Spain, in September 2015 in conjunction with DEXA 2015… Meer

€ 58,60

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