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Pagina 471 van 14.738 resultaten

Harlan E. Spotts

Creating and Delivering Value in Marketing

Paperback EN24-09-20169783319385754

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice… Meer

€ 120,99

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Roger Gomes

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference

Paperback EN22-10-20169783319386126

This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding… Meer

€ 180,99

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Chuan-Hoo Tan Fiona Fui-Hoon Nah

HCI in Business, Government, and Organizations: eCommerce and Innovation

Paperback EN22-06-20169783319393957

This volume constitutes the refereed proceedings of the Third International Conference on HCI in Business, Government and Organizations, HCIBGO 2016, held as part of the 18th International Conference on Human-Computer Interaction, HCII 2016, which took place in Toronto, Canada, in July 2016… Meer

€ 60,99

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Juan Caballero Ricardo J. Rodríguez Urko Zurutuza

Detection of Intrusions and Malware, and Vulnerability Assessment

Paperback EN09-06-20169783319406664

This book constitutes the refereed proceedings of the 13th International Conference on Detection of Intrusions and Malware, and Vulnerability Assessment, DIMVA 2016, held in San Sebastián, Spain, in July 2016… Meer

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Gilbert Peterson Sujeet Shenoi

Advances in Digital Forensics XII

Paperback EN15-06-20189783319834832

Digital forensics deals with the acquisition, preservation, examination, analysis and presentation of electronic evidence. Networked computing, wireless communications and portable electronic devices have expanded the role of digital forensics beyond traditional computer crime investigations… Meer

€ 60,99

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Carsten Herbes Christian Friege

Marketing Renewable Energy

Paperback EN12-05-20189783319835181

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success?… Meer

€ 96,99

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Vania Vigolo

Older Tourist Behavior and Marketing Tools

Paperback EN08-05-20189783319838090

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists… Meer

€ 108,99

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Rinaldo Rinaldi Romeo Bandinelli

Business Models and ICT Technologies for the Fashion Supply Chain

Paperback EN13-07-20189783319839592

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy… Meer

€ 180,99

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Ilan Bijaoui

Multinational Interest & Development in Africa

Paperback EN13-07-20189783319840468

This book analyzes the current economic situations in African countries at the local, regional, and national level. It examines the growing interest from developed and developing countries to invest in Africa and their different reasons for doing so, which aren’t always aligned with the interests of… Meer

€ 135,19

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Shane O'Mara

A Brain for Business – A Brain for Life

Paperback EN23-08-20189783319840949

Behaviour change is hard, but O’Mara shows that by adopting strategies that are well-founded in the science of brain and behaviour individuals and organisations can adapt to the demands of the modern world. The brain matters in business… Meer

€ 55,89

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Claudia E. Henninger Daniella Ryding Helen Goworeke.a.

Sustainability in Fashion

Paperback EN01-08-20189783319846033

This book provides a critical insight into sustainability and fashion in a retailing and marketing context. Examining a truly global industry, Sustainability in Fashion offers international application with a view to contextualising important developments within the industry… Meer

€ 208,39

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John Connolly Paddy Dolan

The Social Organisation of Marketing

Paperback EN03-08-20189783319846873

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets… Meer

€ 147,39

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Francisco J. López Lubián José Esteves

Value in a Digital World

Paperback EN23-05-20189783319847320

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy… Meer

€ 43,69

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Mauro Cavallone

Marketing and Customer Loyalty

Paperback EN28-07-20189783319847924

This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance that it attributes to the final extra step in enhancing the effectiveness… Meer

€ 102,99

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Mike Rosenberg Philip H. Seager

Managing Media Businesses

Paperback EN12-08-20189783319847986

This book is a practical guide to every aspect of managing media businesses. Written by a team of experts and illustrated with interviews from leading industry players, it addresses the unprecedented change and uncertainty facing the industry. Do newspapers, magazines or books have a future?… Meer

€ 49,79

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Petr Pavlínek

Dependent Growth: Foreign Investment and the Development of the Automotive Industry in East-Central Europe

Paperback EN08-08-20189783319852843

This book offers a critical analysis of recent developments in the automotive industry of East-Central Europe (ECE). Economists, industry specialists and national governments have considered the rapid development of the automotive industry in ECE in the past twenty years an unqualified success… Meer

€ 144,99

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Eileen Stempel John Aidan Byrne Robert A. Schwartz

Rapidly Changing Securities Markets

Paperback EN03-08-20189783319854328

This book offers a look at equity markets and what they have experienced since the 1997 Order Handling Rules were instituted. Specifically, it examines the tremendous technology innovation, intensified competition between an expanding set of alternative trading venues, and continuing regulatory… Meer

€ 132,99

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John E. Spillan Nicholas Virzi

Business Opportunities in the Pacific Alliance

Paperback EN03-08-20189783319854755

This book provides a solid overview of trade and business opportunities in the Pacific Alliance, focusing on the key drivers of economic growth and development in Chile, Peru, Colombia, and Mexico. It addresses the political, economic, and social benefits that accrue when commerce and markets are… Meer

€ 135,19

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Catalin Boja Gheorghe Cosmin Silaghi Robert Andrei Buchmann

Informatics in Economy

Paperback EN10-01-20189783319734583

This book constitutes revised selected papers from the 15th International Conference on Informatics in Economy, IE 2016, held in Cluj-Napoca, Romania, in June 2016. The 10 full papers and 4 short papers presented in this volume were carefully reviewed and selected from 31 extended paper submissions… Meer

€ 60,99

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Kai-Steffen Hielscher Reinhard German Udo R. Krieger

Measurement, Modelling and Evaluation of Computing Systems

Paperback EN25-01-20189783319749464

This book constitutes the proceedings of the 19th International GI/ITG Conference on Measurement, Modelling and Evaluation of Computing Systems, MMB 2018, held in Erlangen, Germany, in February 2018. The 16 full papers, 4 PhD track papers, and 9 tool papers presented in this volume were carefully… Meer

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Je merk wordt overal gezien en nergens onthouden

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Van fillercontent naar killercontent - Winnen in Google en AI

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