Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 15-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 478 van 14.734 resultaten
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Gebonden EN03-12-20259781041145660
This book focuses on the concept of the circular economy with particular emphasis on small and medium-sized enterprises. It will appeal to academics, students and researchers in economics, business and management, environmental science and sustainable development. Meer
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Paperback EN16-07-20269781041149057
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies… Meer
€ 60,21
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Paperback EN27-02-20269781041152316
This book allows a rare glimpse into different companies (drawn from large and small-sized as well as across public and private sectors), that have made deep commitments to sustainable practices. While each case opens up a unique situation, the common thread is the non-linear trajectory of these… Meer
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Gebonden EN23-10-20269781041154815
In today's global academic landscape rigorous and ethical research defines scholarly excellence. This volume transforms the research journey from a daunting procedural maze into a structured path of intellectual exploration, guiding readers through every stage of the scholarly process. Meer
€ 269,04
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Gebonden EN23-04-20269781041157878
This book examines the evolution from studying isolated entrepreneurial traits to defining comprehensive entrepreneurial profiles. Meer
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Gebonden EN21-01-20269781041161660
Alive Inside: Unlock Your Leadership Advantage in the Age of AI delivers a groundbreaking leadership framework for reclaiming the distinctly human qualities - compassion, courage, intuition, presence, and storytelling - that keep leaders indispensable in our increasingly automated, AI-driven world. Meer
€ 269,04
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Gebonden EN11-08-20269781041163466
Whether you’re launching a private K-12 school, investing in an EdTech startup, or leading a global education initiative, this book offers the strategic guidance that can help you succeed. Meer
€ 269,04
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Paperback EN21-07-20269781637748886
The most effective copywriters aren't wordsmiths - they're salespeople. They follow a hidden system that helps them sell anything, from tech to subscriptions to experiences. They work with their marketers to engineer deliberate, strategic messaging… Meer
€ 29,76
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Paperback EN03-03-20209781640951709
What separates average businesses from extraordinarily successful ones? Better product? Nope. Your competitor will rapidly reverse-engineer your "secret sauce" and get their "better-than-you" version on the market faster than you can say "Usain Bolt." Better customer service? Guess what?… Meer
€ 19,69
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Paperback EN17-11-20229781648411236
When a company's workers are literally dying on the job, and its business model relies on preying on local businesses and even their own companies, and its CEO is the richest person in the world while its workers make minimum wage with impossible quotas... wouldn't you want to resist?… Meer
€ 22,56
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Gebonden EN19-02-20199781524763084
Based on eight years of research visiting dozens of startups, tech companies and incumbents, Harvard Business School professor Thales Teixeira shows how and why consumer industries are disrupted, and what established companies can do about it—while highlighting the specific strategies potential… Meer
€ 36,96
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Gebonden EN28-04-20269781526187093
Decentralised digital security offers a compelling exploration of how digital security is practiced, organised and contested within blockchain communities. Drawing on immersive digital ethnography, the book examines how decentralised technologies - rooted in cryptography and designed to operate… Meer
€ 38,46
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Paperback EN13-09-20229781529420241
Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company… Meer
€ 36,95
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Paperback EN20-06-20249781529431476
From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders… Meer
€ 32,65
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Paperback EN30-03-20269781636670614
Takes the reader inside the dynamics of advertising as it functions within the international marketing mix. This text addresses key issues related to foreign markets: cultural values, political & legal environments, economic policies & evolving media. Meer
€ 63,94
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Paperback EN29-05-20239781636673813
From high-tech kitchen gadgets and magazines to the Food Network, the last few decades have seen a huge rise in food-focused consumption, media, and culture. The discourses surrounding food range from media coverage of school lunchrooms and hunger issues, to news stories about urban gardening or… Meer
€ 56,44
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Gebonden EN04-05-20239781636674377
This book sets out to explore how hate comes alive in language and actions by examining the nature and persuasive functions of hate in American society. Hate speech may be used for many purposes and have different intended consequences. Meer
€ 110,39
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Gebonden EN29-05-20239781636675145
From high-tech kitchen gadgets and magazines to the Food Network, the last few decades have seen a huge rise in food-focused consumption, media, and culture. The discourses surrounding food range from media coverage of school lunchrooms and hunger issues, to news stories about urban gardening or… Meer
€ 161,34
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Gebonden EN13-11-20239781636676326
The first edition of this book (2016) broke new ground by identifying organizational listening as a major gap in public communication studies and practice. This entirely new edition substantially expands the concept, theory, and practice… Meer
€ 126,87
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Paperback EN07-04-20269781636989051
Master the Art of Story Selling Success demands the ability to communicate with power, clarity, and emotion. Leaders who can deliver their story with authenticity, humor, and insight are seen as credible, influential, and unforgettable… Meer
€ 24,36
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