Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 15-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 484 van 14.732 resultaten
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Gebonden EN22-04-20269781041008590
Celebrating Women in Sustainability: Voices for the Future spotlights the remarkable contributions of women shaping the future of sustainability. Their stories serve as powerful examples to inspire the next generation of young women pursuing careers in sustainability. Meer
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Paperback EN28-09-20269781041012498
This collection of speeches delivered by Michael Debabrata Patra, DG of the RBI, captures the trials and tumult of conducting monetary policy in India. This book covers a wide range of themes critical to central bankers and public policy, while chronicling the journey of the Indian financial system… Meer
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Gebonden EN29-04-20269781041026730
This book explores how AI is transforming the world of Islamic finance while addressing the unique ethical challenges Shariah law poses. It offers a comprehensive understanding of how AI can be responsibly integrated into Islamic financial systems, balancing technological innovation with adherence… Meer
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Gebonden EN07-11-20259781041030652
This book provides an in-depth exploration of corporate social responsibility (CSR) in the authoritarian context. It challenges prevailing CSR frameworks, which largely derive from liberal democratic contexts and overlook how political institutions shape the conceptualisation and practice of… Meer
€ 269,04
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Gebonden EN25-02-20269781041030959
This volume introduces a new ethical framework for business grounded in Kazuo Inamori’s management philosophy. It is written for business scholars, ethicists, corporate leaders, policymakers, and graduate students seeking alternatives to conventional management paradigms. Meer
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Gebonden EN05-09-20259781041033134
The book provides a foundation for a new leadership vision and style, based on moral renewal, greater cross-cultural understanding and global harmony, and is truly thought-provoking for business leaders and management researchers. Meer
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Gebonden EN08-08-20259781041065517
Shines a light on women (and sometimes the absence of them) within business schools. Contributions from leading business school thinkers provide deep insight on gender equity to determine what hinders and accelerates progress in creating gender diverse and inclusive schools. Meer
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Paperback EN25-09-20269781041069614
Addressing the urgent environmental issues resulting from conventional textile production, this book delivers essential knowledge and tools that will enable policymakers, industry professionals, and students to implement sustainable practices and reduce the environmental impact of these sectors… Meer
€ 63,32
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Paperback EN04-06-20269781041085034
Improved energy security is essential for maintaining continuity during interruptions and facilitates the worldwide shift towards low-carbon economies. This component of the research demonstrates the relationship between energy sustainability and global security goals. Meer
€ 86,70
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Paperback EN24-07-20269781041085874
The Right Call is for leaders who recognise that ethics is not an afterthought but the architecture of every meaningful decision. The quality of an organisation’s ethical reasoning shapes outcomes long before a dilemma becomes visible; this book shows how to strengthen that capability. Meer
€ 55,53
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Paperback EN01-12-20259781041185970
This volume offers a bottom-up view of the transborder informal exchanges across Asia and Eurasia, and analyses its clash and mesh with the state-orchestrated Belt and Road cooperation. Meer
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Paperback EN01-12-20259781041188704
The book addresses the key challenges confronting any organization, such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose. Meer
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Gebonden EN13-02-20269781041195436
This book explores the effectiveness of voluntary environmental programs (VEPs): initiatives designed and managed by social actors to motivate participants to achieve environmental goals beyond legal requirements. Meer
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Gebonden EN13-04-20269781041207962
For business leaders navigating the intersection of sports, marketing, and technology, this essential guide reveals how the emotional connection athletes create—memories that last decades beyond their final performances—represents vastly untapped commercial potential. Meer
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Gebonden EN29-04-20269781041224976
This book sets out to reposition research from an intimidating academic ritual to a practical, intuitive process that anyone can engage with. It explains key research concepts using everyday language without oversimplifying them. Meer
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paperback EN14-05-20269781041246220
Aligning security with business goals is vital for managing risks without harm. This book shows CISOs how to use marketing concepts—like segmentation and SRM—to customise messaging, build relationships, and enhance business alignment. Discover strategies to optimise cybersecurity. Meer
€ 161,49
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Gebonden EN09-03-20269781041270546
This book compiles the proceedings of the National Conference on Integrating Equity & Diversity in Business for a Sustainable Future (IEDBSF 2025), organized by the Faculty of Management Studies, CMS Business School, Jain Deemed-to-be University. Meer
€ 367,23
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Gebonden EN18-03-20269781041275374
This book reimagines what it means to craft a self in contemporary life. The contributions present the self as dynamic, relational and politically charged. They call for a more critical and ethically engaged approach to grasp how identities are formed within the intertwined systems of consumption… Meer
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Paperback EN27-08-20269781041300342
This book is a multi-stage learning resource that takes readers from basic data handling and software orientation to statistical analysis and financial applications using MS Excel and R. Through a gradual, step-by-step approach, it equips readers with the essential skills needed to understand… Meer
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Gebonden EN08-06-20269781041306511
This volume systematically assembles ten pivotal studies employing uncertain decision-making, multi-criteria decision analysis (MCDA), and tailored optimization models to address substantive challenges in supply chain management, sustainable operations and strategic planning. Meer
€ 269,04
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