Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Originally published in 1986 this dictionary gives the true etymologies, as far as they are known, of many English words that have frequently come to be associated with quite another, false origin. Nearly 1,200 words are so explained and their true etymologies given. Meer
The book offers a comprehensive and empirically grounded examination of how enterprises develop, embed, and govern AI capabilities as part of their strategic and operational transformation. It introduces a multidimensional AI maturity framework that places technological advancement within broader… Meer
The spaces of bookselling have as many stories to tell as do the books for sale. This Element focuses primarily on bookselling in the United States from the 19th through the 21st centuries and examines three key bookselling spaces-the store, the street, and the catalogue. Meer
Tried-and-true information and tips for selling like a pro Are you looking to enter the world of sales, or are you already a salesperson who's looking for new tips and tactics to expand your business?… Meer
Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus… Meer
Grounded in solid research, Social Media in the Public Sector explores the myriad uses of social media in the public sector and combines existing practices with theories of public administration, networked governance, and information management… Meer
Secrets of the trade from the master of retail selling and sales training No Thanks, I'm Just Looking gives anyone the inside scoop on how to skyrocket their selling career with a system of easy-to-learn practical money-making steps… Meer
This book examines twelve of the most widespread myths about sustainable consumption—from the belief that information provision, small individual actions, or technological fixes will deliver sustainability, to the faith in economic growth as the goal of societal development and the idea that… Meer
The information in this book provides existing executives, managers, and those who are studying business tactics that have the proven potential to change how businesses operate, improve customer experience, and positively impact financial success. Meer
This book analyzes the conditions for the development of e‑services and digital services in the European Union. It will appeal in particular to scholars and post-graduate students in the fields of consumer behavior, consumer law, marketing, technology and innovation management. Meer
Retail Marketing in the Modern Age explores contemporary concepts and strategies essential to building successful retail brands globally. The book captures the essence of modern retail marketing by examining both traditional and extended elements of the retail mix in today’s dynamic, evolving… Meer
Major organisational disasters are not random. They are predictable. In the months and years before every catastrophic failure, the warning signs were already present. This book is written for the leaders, safety professionals, and governance practitioners who are responsible for preventing harm… Meer
Major organisational disasters are not random. They are predictable. In the months and years before every catastrophic failure, the warning signs were already present. This book is written for the leaders, safety professionals, and governance practitioners who are responsible for preventing harm… Meer
This book introduces the role of "Inbetweeners" in bridging the gap between technical teams and business stakeholders. It examines organizational challenges, explores Agentic AI's impact, and provides frameworks for effective cross-functional collaboration. Meer
This book explores emerging strategies, innovative practices, and transformative frameworks that enable organizations to thrive in complex global markets while fostering diversity, equity, and sustainable development. Meer
This book is the first to investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of consumption within Jewish society and the ways consumerism generated and reinforced Jewish notions of belonging from the eighteenth century… Meer
‘Sensational new book’ – MAIL ON SUNDAY‘Bombshell book’ – THE SUN‘Tell-all book’ – MAIL ON SUNDAY'Explosive new book' – DAILY MAIL 'Kervin is a master storyteller' – THE LONDON STANDARD AN UNFLINCHING EXPOSÉ OF MOHAMED AL-FAYED'S 25-YEAR REIGN OF TERROR AT HARRODS Meer
Discover 282 marketing and sales strategies proven to make more money for you! A self-made multimillionaire and business development expert,Brad Sugars helps you identify your company's hidden “goldmines,” dramatically boost your bottom line, and get on the fasttrack to big profits… Meer
The eighth edition of Marketing Management: A Strategic Decision-Making Approach , concentrates on marketing decision-making , rather than mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running and contribute… Meer
What sources of your revenue are helping you succeed? Does your organization need additional revenue to grow? Are you positioned to go after it? Do you struggle to access diverse revenue opportunities? Does it make you uncomfortable to apply for funding?… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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