Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 04-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 492 van 14.730 resultaten
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Paperback EN01-01-20229780357445129
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E… Meer
€ 127,22
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Paperback EN17-08-20229780357721407
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O’Guinn/Semenik's popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E… Meer
€ 133,69
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Paperback EN26-07-20239780357901847
In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the… Meer
€ 120,74
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Paperback EN09-10-20249780357983973
Dive into marketing communications with Andrews/Shimp's leading IMC text, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 11th Edition. This comprehensive book takes you through every aspect of marketing, including advertising, sales promotion, branding, consumer… Meer
€ 133,57
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Paperback EN29-09-20259780367652944
This second book in the series focuses on the role of workplace management in the organisation and the tasks that workplace management needs to consider. Meer
€ 97,61
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Paperback EN27-10-20259780367695194
This book brings together , for the first time , twenty-two chapters on arts marketing and audience development. It provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Meer
€ 75,79
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Paperback EN20-07-20269780367715854
This inter- and trans-disciplinary Handbook includes 35 original chapters which explore vibrant debates around the interrelationship between global Islam and consumer culture, and is essential reading for students and researchers in Islamic studies, Near and Middle Eastern studies, religious… Meer
€ 85,14
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Gebonden EN09-04-20269780367901141
This book provides an engaging exploration of how corporate strategy and restructuring can significantly shape the competitiveness of firms. This book provides a concise yet holistic and dynamic approach to corporate restructuring measures, such as alliances, R&D investments, acquisitions, as well… Meer
€ 269,04
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Paperback EN20-07-20269780367539788
This book provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and management of national images. It will particularly be of interest for students and researchers specialized in marketing, media and communication, and… Meer
€ 39,95
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Paperback EN27-07-20239781350299436
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the… Meer
€ 51,93
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Paperback EN20-08-20269781350650190
This volume examines the development of shopping as a cultural practice in the period between 1650 and 1820. Meer
€ 44,62
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Paperback EN20-08-20269781350650268
This volume examines the development of shopping as a cultural practice from 1920 to the present. Meer
€ 44,62
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Gebonden EN14-11-20239781394189052
A guide for insurance and other industries to staying on customers' radars Attention Hacking: The Power of Social Media Selling in Insurance and Finance shows how you can make insurance go viral on social media… Meer
€ 44,14
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Gebonden EN21-02-20249781394205844
Get more clients, grow your business faster, and spend less time selling! Are you new to getting clients online? Are you struggling with building your crowd and converting them into clients? Are you tired of having to sell? Do you feel like nothing is working?… Meer
€ 34,07
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Gebonden EN12-12-20239781394215256
A penetrating look at how web3 will shape our shared future In The Future of Community: How to Leverage Web3 Technologies to Grow Your Business , a team of web3 visionaries and tech-savvy executives delivers a groundbreaking new take on the seismic impact web3 is having—and will continue to have—on… Meer
€ 35,51
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Gebonden EN01-04-20259781394236275
Expand your book of business at your creative agency or freelance service In Book Yourself Solid for Creatives, bestselling author Michael Port and Joana Galvao deliver a game-changing and super-specific playbook for creative professionals seeking to fill their pipeline with dozens or hundreds of… Meer
€ 34,07
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Paperback EN27-03-20259781915483843
**Business Book Awards 2026 - FINALIST** The best food and beverage experiences have the power to move us. But why do some create a deep and lasting impact on us, while others just fall flat? In The Shape of Taste , renowned food psychologist Chris Lukehurst explains how it’s our emotional… Meer
€ 25,44
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Gebonden EN25-02-20219781944659714
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.' Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research Customer relationship marketing (CRM)… Meer
€ 161,88
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Paperback EN25-02-20219781944659745
'Put this on your bookshelf and in your classroom! This is a comprehensive guide to understanding and managing customer relationships from two top scholars and educators.' Dr Linda L PriceUniversity of Wyoming, andEditor, Journal of Consumer Research Customer relationship marketing (CRM)… Meer
€ 81,44
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Paperback EN28-10-20219781944659820
Services Marketing: People, Technology, Strategy is the ninth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media, and case examples… Meer
€ 81,44
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