Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
Morgen in huis
De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 22,95
29,99
-24%
Morgen in huis
When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
Morgen in huis
Het Bestsellerboek
Charlotte Meindersma
€ 11,95
25,–
-53%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
2
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
3
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
Morgen in huis
4
Superfijne klanten
Jos Burgers
Superfijne klanten
€ 22,50
Morgen in huis
5

Online magazine

Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
Morgen in huis
De Offertebijbel
Saskia Kerkhof
€ 32,50
Morgen in huis
Hoe bouw je een sterk merk?
Rik Riezebos
€ 32,50
Morgen in huis
Hoe vind je me?
Etienne Donicie
€ 29,95
Morgen in huis

Reserveer nu

Citeerbaar
Cor Hospes
€ 24,95
Verwacht 28-01-2027
Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 20-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
The Planet Doesn't Give a Damn
Wopke Hoekstra
€ 40,47
Verwacht 04-12-2026

GEO - Zichtbaar zijn in de antwoorden van AI

GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
€ 17,99

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Paperback EN13-10-20119781430235903
CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM… Meer
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Paperback EN17-12-20099781430272298
This book takes a comprehensive look at Magento, a robust and flexible e-commerce platform built on the Zend framework. With more than 750,000 downloads, Magento is the fastest growing open source e-commerce solution… Meer
€ 58,54
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Paperback EN29-05-20089781433102592
Why are you speaking, what is your purpose, your topic? Who comprises your audience and how will they be affected by your message? How will they react? What are supporting materials, where does one find them, and how does one incorporate them into presentations?… Meer
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Paperback EN28-07-20099781433105326
The convergence of smartphones, GPS, the Internet, and social networks has given rise to a playful, educational, and social media known as location-based and hybrid reality games. The essays in this book investigate this new phenomenon and provide a broad overview of the emerging field of… Meer
€ 50,38
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Paperback EN27-06-20129781433115615
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated… Meer
€ 48,43
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Paperback EN08-11-20139781433121692
Drawing on the experience of leading international Twitter researchers from a variety of disciplines and contexts, this is the first book to document the various notions and concepts of Twitter communication, providing a detailed and comprehensive overview of current research into the uses of… Meer
€ 48,40
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Gebonden EN14-04-20149781433125096
This book offers insight into the uncharted waters of prescription drug information and promotion on the internet and suggests how it might be transformed into an unprecedented agent for good. The focus throughout is on practical outcomes: How can information for consumer decision making be… Meer
€ 196,63
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Paperback EN24-01-20119781441936189
Enterprise IT infrastructure is getting increasingly complex. With the increase in complexity has arisen the need to manage it. Management in general can be seen as the process of assuring that a managed entity meets its expectations in a controlled and predictable manner… Meer
€ 132,99
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Paperback EN19-11-20109781441942579
Collaborative Networks is a fast developing area, as shown by the already large number of diverse real-world implemented cases and the dynamism of its related involved research community. Being recognized as the most focused scientific and technical conference on Collaborative Networks, PRO-VE… Meer
€ 180,99
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Paperback EN13-10-20109781441946003
Metadata and Semantics is an edited volume based on the 2007 Conference on Metadata and Semantics Research (MTSR), now in its second meeting. Metadata research is a pluri-disciplinary field that encompasses all aspects of the definition, creation, assessment, management and use of metadata… Meer
€ 180,99
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Paperback EN24-11-20109781441946027
Designing Organizations: 21st Century Approaches is a benchmark publication in the field of organization design. The recent development in organization design has been sporadic; hence, this book will be an important step in creating more thoughtful research and stronger empirical analyses that take… Meer
€ 138,99
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Paperback EN29-11-20109781441946041
Telecommunications Modeling, Policy, and Technology Examines the newer and emerging models of telecommunications technology that play instrumental roles in providing international economic and societal interconnectivity… Meer
€ 132,99
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Paperback EN07-12-20109781441949875
Information intermediation is the foundation stone of some of the most successful Internet companies, and is perhaps second only to the Internet Infrastructure companies. On the heels of information integration and interoperability, this book on information brokering discusses the next step in… Meer
€ 180,99
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Gebonden EN06-08-20109781441960986
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media… Meer
€ 122,99
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Gebonden EN12-08-20109781441963178
Chris Anderson's initial `Long Tail' analysis was released in 2004 just as the wave of mergers and acquisitions was sweeping the music publishing and radio industries. Music industry executives began looking for Anderson’s ‘Long Tail’ effect and with it the implied redistribution of royalty income… Meer
€ 132,99
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Paperback EN29-10-20109781441938718
A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century… Meer
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Paperback EN29-11-20109781441945334
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured… Meer
€ 120,99
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Paperback EN19-11-20109781441945341
The IFIP series publishes state-of-the-art results in the sciences and technologies of information and communication Proceedings and post-proceedings of referred international conferences in computer science and interdisciplinary fields are featured… Meer
€ 120,99
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Gebonden EN9781442631137
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€ 105,30
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Paperback EN06-11-20129781461348597
Broadband Infrastructure: The Ultimate Guide to Understanding and Delivering OSS/BSS is a "how to" book for Internet infrastructure companies to help them prepare for the decisions they will face when constructing their core OSS strategies and infrastructure… Meer
€ 180,99
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