Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
GEO - Zichtbaar zijn in de antwoorden van AI onthult hoe je zichtbaar blijft in een tijdperk waarin AI-tools het startpunt van de zoektocht of klantreis vormen.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and… Meer
The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ‘character’ of the populace) - is appropriated, in order to ‘sell’ the city into the future… Meer
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics. Meer
This book dives deep into the critical need to challenge and transform the foundations of marketing education. Aimed at researchers and academics in the field of marketing, this book offers a profound exploration of teaching and learning dynamics from a more inclusive and diverse perspective. Meer
In an era where sustainability shapes the global agenda, this book contributes to our understanding of the role of accounting as a social practice rooted in public interest. It explores the need to integrate sustainability into accounting curricula, addressing the social, economic and environmental… Meer
This book examines Canadian architects’ evolving relationship with marketing, tracing how regulatory restrictions, professional identity, and cultural values shaped attitudes toward promotion. Meer
Trust and Brand Management covers the main topics of heritage-based corporate brand management and its relationship to external factors and performance. The benefit for managers is the presentation of terms and specific tools related to corporate brand management in the market and customer outcomes. Meer
This book offers a comprehensive exploration of the powerful intersection between behavior science and performance improvement and demonstrates the myriad ways in which this science can advance performance improvement… Meer
Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures… Meer
This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate value, and build sustainable programs that create lasting positive change. Meer
This book provides cultural leaders, both emerging and established, with actionable tools to measure outcomes, communicate value, and build sustainable programs that create lasting positive change. Meer
This book presents a transdisciplinary framework for addressing the 2030 Sustainable Development Agenda, offering fresh perspectives from the Global South. It provides an overview of the key challenges and opportunities associated with responsible business practices in the information age. Meer
This book is a comprehensive guide to alternative financing methods, offering insights into emerging trends, the role of FinTech, and the intersection of finance with sustainability, innovation, and entrepreneurship… Meer
This book provides an overview of how cutting-edge technologies, i.e., artificial intelligence, data-driven analytics, large language models, simulation and digital twin, extended reality, will reshape future digital and smart logistics planning and operations. Meer
Sustainable finance has increasingly moved from being a niche activity to a mainstream one, with many leading financial institutions committing themselves to sustainability goals. This book unpacks the key terms, concepts and debates – both theoretical and applied – that underpin sustainable… Meer
Drawing on contributions from nineteen prominent scholars, the book reflects on the quest for sustainable development as a source of competitive advantage for organizations and as a global imperative for society… Meer
Sustainable Brand Leadership reveals in simple steps, how to cultivate a leadership system to nurture future fit brand management systems that sustain, build resilience and evolve organisational cultures… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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