Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
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32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
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€ 22,95
29,99
-24%
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Schrijven voor het brein
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
4
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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5

Online magazine

Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Marketing Top Models
Frederik Picard
€ 29,99
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Reserveer nu

Online marketing is stuk
Chantal Smink
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DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Uitverkocht
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN30-09-20209780367656171
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic… Meer
€ 92,78
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN30-09-20209780367659684
The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being… Meer
€ 76,75
Levertijd ± 11 werkdagen
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Paperback EN30-09-20209780367662820
Mobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The role played by nonbanking actors including telecoms and FinTech firms as well as other participants, such as PayPal and Amazon, in developing and deploying innovative financial and payment… Meer
€ 72,38
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Paperback EN30-09-20209780367663230
This book describes and assesses an emerging threat to states’ territorial control and sovereignty: the hostile control of companies that carry out privatized aspects of sovereign authority. The threat arises from the massive worldwide shift of state activities to the private sector since the late… Meer
€ 69,47
Levertijd ± 11 werkdagen
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Paperback EN27-05-20249780367675387
Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a… Meer
€ 77,06
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Paperback EN24-12-20209780367676223
This book examines media psychology as a field of study and provides a fundamental understanding of its emergence and application. It covers various key themes such as consumer behavior, mass media and advertising, media and culture, media messages and their effects on individual and group behavior… Meer
€ 70,92
Levertijd ± 11 werkdagen
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Gebonden EN13-12-20219780367683146
This book focuses on using plants in spatial design to reduce the infectiousness of viruses in different working and living spaces. It presents strategies for interior and exterior green designs with plants that are likely effective for flu virus tolerance and reduction of infectiousness… Meer
€ 251,60
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Gebonden EN02-04-20219780367687564
Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII 2020) Proceeding’s topic deals with ``Synergizing Management, Technology and Innovation in Generating Sustainable and Competitive Business Growth``… Meer
€ 274,91
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Paperback EN02-05-20239780367687588
Sustainable Collaboration in Business, Technology, Information and Innovation (SCBTII 2020) Proceeding’s topic deals with ``Synergizing Management, Technology and Innovation in Generating Sustainable and Competitive Business Growth``… Meer
€ 79,67
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN31-10-20249780367688882
The Ethics of Collecting Trauma offers an interdisciplinary dialogue on the ethics of contemporary museums that are involved in collecting moments of collective trauma. Including a range of international contributions, the volume explores the ethics of collecting material that documents contemporary… Meer
€ 251,60
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Paperback EN30-09-20219780367694128
Strategic, comprehensive, and concise, the fifth edition of this popular textbook introduces students to the important concepts of global marketing today, and their managerial implications. Increasingly, marketing activities must be integrated at a global level… Meer
€ 299,69
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Paperback EN29-08-20229780367696306
This book discusses private policing conducted by fraud examiners and financial crime specialists when there is suspicion of white-collar crime. The theory of convenience applies to the suspected crime, while the maturity model applies to the conducted investigation… Meer
€ 69,47
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Gebonden EN20-01-20259780367704629
This book introduces a study of ethics and values to develop a deeper understanding of markets, business, and economic life. Its distinctive features include a thorough integration of personal and institutional perspectives; applied ethics and political philosophy; and philosophy, business, and… Meer
€ 251,60
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Gebonden EN01-11-20229780367706586
Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing… Meer
€ 274,91
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Paperback EN25-09-20239780367715694
While the concept and domain of Corporate Social Responsibility (CSR) are not new—its beginnings can be tracked back to the 1960s—its scope, urgency, and relevance have shifted dramatically in recent years… Meer
€ 72,38
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Paperback EN28-06-20219780367720735
When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food, but not clothes… Meer
€ 82,58
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Gebonden EN28-06-20219780367720766
When thinking about lowering or changing consumption to lower carbon footprints, the obvious offenders come easily to mind: petroleum and petroleum products, paper and plastic, even food, but not clothes… Meer
€ 152,52
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN24-12-20209780367723538
Wicked World advocates the need to acknowledge the complex contexts in which managers, professionals and policymakers operate. Conventional tools do not serve us well in these new contexts and regularly aggravate the situation… Meer
€ 251,60
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Gebonden EN18-07-20229780367723873
The Practical Guide to Achieving Customer Satisfaction in Events and Hotels is the fourth title in the Routledge Series The Practical Guide to Events and Hotel Management and presents expert-led insight of customer service best practice within events and hotels… Meer
€ 251,60
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Paperback EN18-12-20209780367732783
Indigenous, ethnic and rural peoples throughout the world struggle to effectively deal with the challenges triggered by outside economic and social intervention. This book presents business methods in a manner that reflects the needs, desires and priorities of indigenous peoples and provides the… Meer
€ 69,47
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