In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer… Meer
The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This strategy doesn't always work, witness Monday or Consignia, both victims of their 'infectious history'… Meer
The internationalisation of food retailing and manufacturing that has swept through the agri-food system in industrialised countries is now moving into middle- and low-income countries with large rural populations, causing significant institutional changes that affect small producer agriculture and… Meer
Increasingly, employees of regulatory bodies, law enforcement agencies and others who are not trained forensic accountants or experienced investigators find themselves responsible for conducting what amount to financial investigations… Meer
The ability to build and also maintain a world class logistics and distribution network is an essential ingredient in the success of the world's leading businesses, but keeping pace with changes in your sector and in others is hard to do… Meer
How does the art market choose its winners, thereby also deciding what millions of visitors to galleries and museums will view, year after year? Whereas art historical writing and contemporary commentary tend to highlight the efforts of specific artists, this book illustrates how money and… Meer
Hardly a month goes by without news of a high‑profile corporate failure that raises the question of the role of the board. Why do boards of directors find it so difficult to steer the company and its management team?… Meer
Sustainability accounting and accountability is fundamental in the pursuit of low-carbon and less unsustainable societies. Highlighting that accounting, organisations and economic systems are intertwined with sustainability, this leading text discusses how sustainability accounting and… Meer
In today's dynamic organisational landscape, striving for a diverse workforce does not automatically translate into an inclusive workplace. The book provides practical insights and hands-on tools for how everyone can work towards an organisation that is more inclusive, diverse, equitable… Meer
With over 1,600 entries, The A-Z of Payments provides readers with a comprehensive, practical, easy-to-read listing of payment terms. The financial services industry is full of terms and abbreviations that can appear confusing or easy to forget (e.g. ACS, 3DS, RTP, PCI DSS, POS, PoS, A2A, P2P, and… Meer
The essence of the book is to investigate the forms, benefits and limitations of engaging consumers in the development of cultural institution offerings. It aims to identify methods for culture product development with consumer engagement, in particular concerning exhibition and educational… Meer
This book presents issues related to supply chain management, considering contemporary conditions and turmoil. It shows how global events affect the effectiveness and efficiency of logistics, and thus shows how to take them into account and better manage logistics processes in these chains… Meer
Twenty first century, flexible capitalism creates new demands for those who work to acknowledge that all aspects of their lives have come to be seen as performance related, and consequently of interest to those who employ them (or fire them)… Meer
The issue of human rights, in the context of corporate social responsibility, is normally taken to relate to concern about exploitation in the supply chain - child labour, slavery in developing countries, and similar evils; but of course, human rights are engaged in relation to the treatment of… Meer
Hotel Law, Transactions, Management and Franchising presents a practical guide to the issues that face lawyers and industry leaders working in the hospitality field. It aims to develop the reader’s understanding of the acquisition process and the complex relationships in management and franchise… Meer
Over the past three decades, tourism has emerged as a major force in the global economy, with most countries, whether developed or developing, having increasing opportunities to participate, as both host and guest, in this socioeconomic phenomenon… Meer
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish… Meer
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases… Meer
In today's dynamic organisational landscape, striving for a diverse workforce does not automatically translate into an inclusive workplace. The book provides practical insights and hands-on tools for how everyone can work towards an organisation that is more inclusive, diverse, equitable… Meer
For commercial organisations, certainty and stability are essential. Yet unexpected events—and shifting economic or geopolitical conditions—frequently pose serious risks. One of the most effective tools for mitigating such risks is insurance… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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