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Rubriek: Marketing

gebonden Engels19929780333572191 8-12-1992
The book is an iconoclastic overview of the art of analyzing industries and competition. The book examines the capabilities of several complex business tools such as decision analysis, accounting, and other 'MBA-science' disciplines, and translates them into commonsensical concepts such as competitive strengths, uncertainty, complexity and 'results'.  Meer
€ 129,08
Levertijd ongeveer 9 werkdagen | Gratis verzonden
paperback Engels19949780333608142 18-6-1994
How to Market Computers and Information Technology covers all the basic principals of marketing from strategic planning through to management implementation.  Meer
€ 69,32
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels19989780312214715 12-7-1998
This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities.  Meer
€ 129,08
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20129780273760894 1-10-2012
If you want to understand the fast-moving and multi-faceted world of advertising, then this is the book for you. Featuring: - the history and development of the advertising industry - the academic thinking that underpins how advertising is practiced today - the strategies used in both conventional and digital advertising - extensive coverage of traditional and contemporary approaches to all mainstream media, strategy and planning - insights into the creative advertising process and how messages and content are developed - the challenges of measuring and delivering tangible results - a wealth of contemporary examples from around Europe and beyond This book is packed with 'Minicases' and 'ViewPoint' features helping to give readers a practitioners’ perspective of the world of advertising.  Meer
€ 83,74
(MB) CB:0/0 MB:0 BS:99
Paperback Engels20139780273724339 11-4-2013
Essentials of Marketing Research by Naresh K. Malhotra, David F. Birks and Peter A. Wills Essentials of Marketing Research presents a clear understanding of the nature, scope and process of marketing research at an introductory level.  Meer
€ 107,74
(MB) CB:0/0 MB:0 BS:99
gebonden Engels19949780333570135 28-7-1994
An increasing number of the world's companies have come to recognise that their brands are of enormous value and that failure to maintain and support these important assets can lead to the failure of the company itself.  Meer
€ 129,08
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels19979780333657881 16-1-1997
After the Second World War, the economics of the western capitalist countries were based on a production system called fordism, but in the mid 1970s this system began to break down, and it has been in crisis since.  Meer
€ 129,08
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20249781032456553 20-6-2024
Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.  Meer
€ 220,90
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20259781032616711 20-8-2025
This book develops an understanding of the role culture plays in fashion and how the fashion industry can embrace diversity and inclusivity in their marketing strategy.  Meer
€ 85,91
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Gebonden Engels20269781041106241 11-2-2026
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.  Meer
€ 236,07
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20169781119326038 22-11-2016
Optimize the customer experience via the cloud to gain a powerful competitive advantage Customer Obsessed looks at customer experience through the lens of the cloud to bring you a cutting-edge handbook for customer experience.  Meer
€ 30,40
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Paperback Engels20179781119337287 2-6-2017
Find, buy, and successfully operate your very own franchise business McDonalds, Sonic, Subway, Dairy Queen, Circle K, Piggly Wiggly all well-known franchises in America and beyond.  Meer
€ 31,78
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Gebonden Engels20239781108470018 13-7-2023
This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied.  Meer
€ 265,58
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20269781032878584 19-1-2026
First Published in 1968, The Assessment of Industrial Markets offers a quite different approach to the subject of industrial marketing research. The book is essentially practical and contains an important innovation.  Meer
€ 49,52
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20219781108834988 28-1-2021
Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties.  Meer
€ 168,70
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20269781041038177 19-5-2026
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.  Meer
€ 236,07
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20269781032874944 19-1-2026
First Published in 1965, The Marketing of Industrial Products is the product of diverse talents and experiences. The first words of Aubrey Wilson's introduction to this book emphasise the importance and relevance of industrial marketing to everyone connected with industry.  Meer
€ 49,52
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20259781032689838 26-12-2025
The book analyses how the past - material (the historic built environment) and intangible (routines, practices and the ‘character’ of the populace) - is appropriated, in order to ‘sell’ the city into the future.  Meer
€ 37,38
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20269781041024286 19-5-2026
This book sheds light on the untapped potential of AI-driven analytics in market research, so that businesses can better understand and interact with their customers.  Meer
€ 51,03
Levertijd ongeveer 8 werkdagen | Gratis verzonden
paperback Engels19649789401500319
€ 60,99
Levertijd ongeveer 9 werkdagen | Gratis verzonden

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