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Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
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GEO, the new SEO
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TOP 5 Marketing

Jouw brein liegt
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Jouw brein liegt
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1
De strategische noodzaak van de derde ring
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De strategische noodzaak van de derde ring
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Van SEO naar GEO
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Sterk digitaal merk
Ingmar de Lange
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5

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Reserveer nu

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Marketing

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Rubriek: Marketing

Gebonden EN22-08-20249781032207070
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies… Meer
€ 213,71
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Gebonden EN05-06-20239781032207292
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models… Meer
€ 306,98
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Paperback EN13-12-20219781032240190
This book analyses corporate rescue laws, processes and policies prescribed in corporate insolvency or bankruptcy laws, and employment laws of the UK and the US, with a particular focus on how extant employee rights are treated when a debtor employer initiates corporate insolvency proceedings… Meer
€ 69,47
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Gebonden EN05-09-20259781041013051
This book emphasizes the contribution artificial intelligence (AI) can make to sustainable innovation and business intelligence. It highlights the evolution of smart sustainability and business intelligence practice through AI… Meer
€ 251,60
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Gebonden EN16-12-20259781041014867
Artificial Intelligence and Machine Learning in Cybersecurity: A Comprehensive Guide to Improving Cybersecurity Protocol is a comprehensive exploration of the intersection between cutting-edge technology and cybersecurity practices… Meer
€ 213,71
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Gebonden EN27-06-20259781041041436
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. The 2022 midterm congressional elections were full of surprises… Meer
€ 257,76
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Gebonden EN27-06-20259781041048886
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect… Meer
€ 257,76
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Paperback EN14-10-20269781041073376
Drawing on insights from Lean practitioners, faculty, and researchers worldwide, and using the COVID-19 pandemic as a key example, this book explores the challenges and opportunities that arise in higher education during times of crisis… Meer
€ 56,35
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Gebonden EN02-11-20269781041169185
Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field… Meer
€ 251,60
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Paperback EN30-10-20269781041119159
In a world of increasing complexity and disruption, many change efforts stall or have only surface impact, as they 'bypass' or overlook the deeper patterns holding systems back. These patterns often stem from the unresolved past… Meer
€ 47,61
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Gebonden EN02-10-20269781041129776
This is a concise and up-to-date introduction to the ways technology is reshaping sport business around the world. Drawing on international cases, data, and examples throughout, the book outlines the history of technological change in sport before examining its contemporary impact across three key… Meer
€ 102,50
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Gebonden EN30-10-20269781041133933
In a world of increasing complexity and disruption, many change efforts stall or have only surface impact, as they 'bypass' or overlook the deeper patterns holding systems back. These patterns often stem from the unresolved past… Meer
€ 213,71
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Paperback EN26-10-20269781041137320
This book explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force. Today, the word is more than a descriptor—it signals how brands, organizations, and even nations differentiate themselves, justify investments, and project credibility and… Meer
€ 54,90
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Paperback EN30-10-20269781041198086
Sustainability is often described as urgent, complex, and transformative. In practice, it is frequently experienced as fragmented, abstract, or difficult to translate into decisions. Many organisations are not lacking intent; they are lacking clarity about how sustainability fits into governance… Meer
€ 56,35
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Gebonden EN30-10-20269781041215394
Sustainability is often described as urgent, complex, and transformative. In practice, it is frequently experienced as fragmented, abstract, or difficult to translate into decisions. Many organisations are not lacking intent; they are lacking clarity about how sustainability fits into governance… Meer
€ 251,60
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€ 33,96
Levertijd ± 9 werkdagen
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Gebonden EN13-06-20139781137276612
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. Meer
€ 55,89
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Paperback EN11-10-20129781137278753
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a… Meer
€ 74,19
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Gebonden EN20-03-20139781137306951
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as… Meer
€ 61,99
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Gebonden EN16-12-20139781137340689
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them… Meer
€ 74,19
Levertijd ± 9 werkdagen
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