In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
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Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies… Meer
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models… Meer
This book analyses corporate rescue laws, processes and policies prescribed in corporate insolvency or bankruptcy laws, and employment laws of the UK and the US, with a particular focus on how extant employee rights are treated when a debtor employer initiates corporate insolvency proceedings… Meer
This book emphasizes the contribution artificial intelligence (AI) can make to sustainable innovation and business intelligence. It highlights the evolution of smart sustainability and business intelligence practice through AI… Meer
Artificial Intelligence and Machine Learning in Cybersecurity: A Comprehensive Guide to Improving Cybersecurity Protocol is a comprehensive exploration of the intersection between cutting-edge technology and cybersecurity practices… Meer
This book brings together a group of respected congressional election scholars to explore how and why the 2022 midterm congressional elections unfolded as they did. The 2022 midterm congressional elections were full of surprises… Meer
This book examines how shared consumption experiences shape consumer behavior, market strategies, and social connection. From wine tastings and direct selling events to hospitality and digital engagement, it explores the evolving ways people come together to consume, celebrate, and connect… Meer
Drawing on insights from Lean practitioners, faculty, and researchers worldwide, and using the COVID-19 pandemic as a key example, this book explores the challenges and opportunities that arise in higher education during times of crisis… Meer
Sport Branding: Theory and Practice serves as a comprehensive resource for the dynamic and evolving field of sport branding. It highlights the distinctive nature of branding both within and through sport, while grounding readers in the fundamental principles of the field… Meer
In a world of increasing complexity and disruption, many change efforts stall or have only surface impact, as they 'bypass' or overlook the deeper patterns holding systems back. These patterns often stem from the unresolved past… Meer
This is a concise and up-to-date introduction to the ways technology is reshaping sport business around the world. Drawing on international cases, data, and examples throughout, the book outlines the history of technological change in sport before examining its contemporary impact across three key… Meer
In a world of increasing complexity and disruption, many change efforts stall or have only surface impact, as they 'bypass' or overlook the deeper patterns holding systems back. These patterns often stem from the unresolved past… Meer
This book explores how “innovation” has evolved from a buzzword into a powerful cultural, rhetorical, and strategic force. Today, the word is more than a descriptor—it signals how brands, organizations, and even nations differentiate themselves, justify investments, and project credibility and… Meer
Sustainability is often described as urgent, complex, and transformative. In practice, it is frequently experienced as fragmented, abstract, or difficult to translate into decisions. Many organisations are not lacking intent; they are lacking clarity about how sustainability fits into governance… Meer
Sustainability is often described as urgent, complex, and transformative. In practice, it is frequently experienced as fragmented, abstract, or difficult to translate into decisions. Many organisations are not lacking intent; they are lacking clarity about how sustainability fits into governance… Meer
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands. Meer
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a… Meer
Organizations in the Face of Crisis offers a new approach to the treatment of threats to an organization, the brand, and the stakeholders. Case studies and diagnostic tools are used to demonstrate the effects of a crisis and to provide insight and strategies on managing the crisis at hand as well as… Meer
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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