Marketing

Rik Riezebos

Hoe bouw je een sterk merk?

In dit boek vind je 101 merkmodellen en -checklists die je ondersteunen bij het ontwikkelen van je merk. Het is een doe-het-zelfboek waarin je de informatie krijgt aangereikt om zelf keuzes te kunnen maken.
€ 32,50

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
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-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
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When digital becomes human
Steven Van Belleghem
€ 22,95
29,99
-24%
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Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
Morgen in huis
4
Sales, Oprecht & ontspannen
Klaas Kroezen
Sales, Oprecht & ontspannen
€ 32,50
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5

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Tips van de redactie

Merklogica
Marc Oosterhout
€ 37,50
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De Offertebijbel
Saskia Kerkhof
€ 32,50
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Marketing Top Models
Frederik Picard
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Morgen in huis
Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027
Hoe HEMA weer écht HEMA werd
Marc van Eck
€ 22,99
Verwacht 04-11-2026

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN06-08-20269781032936529
This textbook is a comprehensive guide to fashion buying and merchandising, covering fast fashion, environmental sustainability, ethical issues, omnichannel retailing, and computer-aided 3D design. It presents a contemporary buying cycle that reflects key industry realities, with detailed… Meer
€ 69,30
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN01-10-20269781032937618
Now in its fourth edition, Digital Advertising Theory examines how technological and media transformations are reshaping the foundations of advertising theory and practice. As digital advertising becomes increasingly data-driven, interactive, and complex, this volume revisits core advertising… Meer
€ 91,03
Levertijd ± 21 werkdagen
Gratis verzonden
Paperback EN20-06-20259781032940380
This user-friendly textbook covers qualitative, quantitative and social media research methods to provide students and course leaders with an accessible guide for learning and teaching marketing research from start to finish… Meer
€ 76,75
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN04-02-20259781032941325
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digi tal Marketing Fundamentals is easy-to-read and contains many international examples and cases… Meer
€ 379,83
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN11-08-20269781032942971
Mental Health in Coaching Practice: Approaches to Navigate Intersecting Spaces speaks directly to a growing reality in coaching: mental health is present in the room, whether we name it or not. As clients bring complexity, distress, and uncertainty into coaching conversations, many practitioners… Meer
€ 61,54
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN11-08-20269781032942988
Mental Health in Coaching Practice: Approaches to Navigate Intersecting Spaces speaks directly to a growing reality in coaching: mental health is present in the room, whether we name it or not. As clients bring complexity, distress, and uncertainty into coaching conversations, many practitioners… Meer
€ 227,66
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN16-12-20259781032944715
This book offers a comprehensive investigation into the ways Islamic financial principles can contribute to combating climate change. It delves into the significant potential of the Islamic finance industry and showcases its capacity for sustainable and ethical investment that align with the global… Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN07-05-20259781032945040
In today's dynamic organisational landscape, striving for a diverse workforce does not automatically translate into an inclusive workplace. The book provides practical insights and hands-on tools for how everyone can work towards an organisation that is more inclusive, diverse, equitable… Meer
€ 251,60
Levertijd ± 11 werkdagen
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Paperback EN18-11-20259781032953892
This thought-provoking and ground-breaking book offers a way for us all to consider our experience of being at work, and of the nature of working life. Meer
€ 64,64
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN18-02-20269781032954509
For commercial organisations, certainty and stability are essential. Yet unexpected events—and shifting economic or geopolitical conditions—frequently pose serious risks. One of the most effective tools for mitigating such risks is insurance… Meer
€ 485,89
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN24-08-20269781032955704
This book explores the role, impact and experiences of animals within organisations and the wider socioeconomic contexts in which they participate. Animals are vital to business. From agriculture to tourism, logistics to digital media, animals work, reproduce, create value and support livelihoods… Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN07-11-20259781032960258
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization. Meer
€ 268,03
Levertijd ± 16 werkdagen
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Paperback EN31-07-20269781032960296
The Art of Purposeful Engagement examines marketing in arts and cultural organisations as a form of cultural practice rather than a purely promotional function. Drawing on contemporary theory, sector experience and real organisational contexts, the book reframes marketing as relational work… Meer
€ 69,30
Levertijd ± 11 werkdagen
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Paperback EN09-03-20269781032962504
Creative Entrepreneurship is an essential guide for artists, makers, and designers, offering practical tools and strategies to transform creative talents into successful business ventures. Meer
€ 69,30
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN22-08-20249781032207070
Luxury Fashion Marketing and Branding offers a comprehensive analysis of the key theories and concepts needed to understand the promotion of luxury fashion products. It covers subjects including luxury fashion retailing, digital marketing and communication, data analytics, emerging technologies… Meer
€ 213,71
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN05-06-20239781032207292
Digitalisation is becoming a standard practice in the fashion industry. Innovation in digital fashion is not just limited to computer-aided design (CAD) and manufacturing (CAM), rather it runs throughout the fashion supply chain, from product life cycle management and developing new business models… Meer
€ 306,98
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN13-12-20219781032240190
This book analyses corporate rescue laws, processes and policies prescribed in corporate insolvency or bankruptcy laws, and employment laws of the UK and the US, with a particular focus on how extant employee rights are treated when a debtor employer initiates corporate insolvency proceedings… Meer
€ 69,47
Levertijd ± 11 werkdagen
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Gebonden EN27-03-20269781041003007
This book provides a comprehensive knowledge of eco- marketing in large cities of the European Union. It explains how environmental marketing becomes a strategic tool for building sustainable development in cities… Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN26-10-20259781041026006
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis… Meer
€ 58,43
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN26-10-20259781041026020
A wake-up call to motivate and inspire leaders, this book is a proactive approach to crisis planning and management that guides leaders step-by-step through a field-tested approach that will empower them to be more effective and less defensive when facing a crisis… Meer
€ 268,03
Levertijd ± 16 werkdagen
Gratis verzonden

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