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Saskia Kerkhof

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Pagina 71 van 15.414 resultaten

Rubriek: Marketing

Mads Vestergaard Vincent F. Hendricks

Reality Lost

Paperback EN11-09-20189783030008123

This open access book looks at how a democracy can devolve into a post-factual state. The media is being flooded by populist narratives, fake news, conspiracy theories and make-believe. Misinformation is turning into a challenge for all of us, whether politicians, journalists, or citizens… Meer

€ 31,49

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Domenico Maisano Fiorenzo Franceschini Maurizio Galetto

Designing Performance Measurement Systems

Gebonden EN05-12-20189783030011918

Given our rapidly changing world, companies are virtually forced to engage in continuous performance monitoring. Though Key Performance Indicators (KPIs) may at times seem to be the real driving force behind social systems, economies and organizations, they can also have far-reaching normative… Meer

€ 84,99

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Alfredo M. Ronchi

e-Services

Gebonden EN07-05-20199783030018412

This book explores various e-Services related to health, learning, culture, media and the news, and the influences the Web and related technologies have had and continue to have in each of these areas, both on service providers and service users… Meer

€ 78,99

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Antonis C. Simintiras Issam Moughrabi Luay Tahate.a.

Challenges and Opportunities in the Digital Era

Paperback EN12-10-20189783030021306

This book constitutes the refereed conference proceedings of the 17th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 201, held in Kuwait City, Kuwait, in October/November 2018. The 65 revised full papers presented were carefully reviewed and selected from 99 submissions… Meer

€ 60,99

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Soumyananda Dinda

Climate Friendly Goods and Technologies in Asia

Paperback EN28-01-20199783030024741

This book investigates the potential trade opportunity of climate friendly goods and technology (CFGT) in Asia and South Asia region, and uses a case study of India to clarify India's position on global warming and efforts to mitigate climate change impacts regionally and globally… Meer

€ 60,99

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Nina Krey Patricia Rossi

Finding New Ways to Engage and Satisfy Global Customers

Gebonden EN02-04-20199783030025670

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wants and needs in order to ensure high levels of customer satisfaction… Meer

€ 360,99

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Carles Sanchis-Ibor François Molle Llorenç Avellà-Reus

Irrigation in the Mediterranean

Gebonden EN24-05-20199783030036966

Mediterranean irrigation is diverse due to, among other factors, the relative importance of water in the economy of each country, varied levels of aridity, heterogeneous levels economic, social and technological levels of development, and differences in political and social organization… Meer

€ 120,99

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Jacob Östberg Søren Askegaard

Nordic Consumer Culture

Gebonden EN21-03-20199783030049324

Unpacking the complexities of Nordic consumer culture, this edited collection responds to the growing interest in regionalism within consumer research and marketing. By taking a closer look at the interaction between the state and the market in Nordic countries, the authors examine how consumer… Meer

€ 196,19

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Juho Pesonen Julia Neidhardt

Information and Communication Technologies in Tourism 2019

Paperback EN15-12-20189783030059392

This book provides an extensive, up-to-date overview of the ways in which information and communication technologies (ICTs) can be used to develop tourism and hospitality. The coverage encompasses a wide variety of topics within the field, including virtual reality, sharing economy and peer-to-peer… Meer

€ 192,99

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Daniel Nordgård

The Music Business and Digital Impacts

Paperback EN12-01-20199783030063214

This book provides rare insights into the difficult and complex dialogues between stakeholders within and outside the music industries in a time of transition. It builds on a series of recorded meetings in which key stakeholders discuss and assess options and considerations for the music industries’… Meer

€ 108,99

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Kent Drummond Susan Aronstein Terri L. Rittenburg

The Road to Wicked

Paperback EN22-12-20189783030065904

The Road to Wicked examines the long life of the Oz myth. It is both a study in cultural sustainability— the capacity of artists, narratives, art forms, and genres to remain viable over time—and an examination of the marketing machinery and consumption patterns that make such sustainability… Meer

€ 74,19

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Ajay Bhaskarabhatla

Regulating Pharmaceutical Prices in India

Paperback EN30-01-20199783030066529

This book presents an extensive study on the effectiveness of recent regulations on pharmaceutical prices in India, exploring the weaknesses in the design and implementation of pharmaceutical price controls and investigating what can be done to fix the broken system… Meer

€ 132,99

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Kai Riemer Michaela Meinert Stefan Schellhammer

Collaboration in the Digital Age

Paperback EN28-12-20189783030068615

This book examines how digital technologies enable collaboration as a way for individuals, teams and businesses to connect, create value, and harness new opportunities. Digital technologies have brought the world closer together but also created new barriers and divides… Meer

€ 216,99

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Rajagopal Ramesh Behl

Business Governance and Society

Paperback EN22-12-20189783030068844

This volume critically analyzes the convergence of technology, business practices, public policies, political ideologies, and societal values for improving business performance at the global-local paradigm… Meer

€ 122,99

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Selena Nemorin

Biosurveillance in New Media Marketing

Paperback EN28-12-20189783030071585

Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing… Meer

€ 61,99

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Rinaldo Rinaldi Romeo Bandinelli

Business Models and ICT Technologies for the Fashion Supply Chain

Paperback EN11-01-20199783030074418

This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy… Meer

€ 180,99

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Cheryl A. Kieliszewski James C. Spohrer Kelly Lyonse.a.

Handbook of Service Science, Volume II

Paperback EN14-02-20199783030075026

The second volume of this successful handbook represents varied perspectives on the fast-expanding field of Service Science. The novel work collected in these chapters is drawn from both new researchers who have grown-up with Service Science, as well as established researchers who are adapting their… Meer

€ 300,99

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Carolin V. Zorell

Varieties of Political Consumerism

Paperback EN29-12-20189783030081621

This book provides an analysis of the politics of consumption and how the ‘educated consumer’ plays a vital role in advancing responsible market practices and consumption. Based on a comprehensive interdisciplinary perspective, it explores the extent, drives and links of boycotting, buycotting… Meer

€ 61,99

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Mitsuru Kodama

Collaborative Dynamic Capabilities for Service Innovation

Paperback EN19-12-20189783030084080

Exploring the theoretical concept of collaborative dynamic capabilities, this book illustrates how service innovation can be achieved in an era of technological convergence. Focusing on e-healthcare systems within hospitals and private businesses, the author provides detailed case studies and… Meer

€ 171,79

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Steven Chen

The Design Imperative

Paperback EN15-02-20199783030087333

This book examines how to optimize design management processes in order to produce innovation within organizations. It first looks at how to harvest a culture of design and then examines topics specific to product and service design… Meer

€ 135,19

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