Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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De Tao van publieke dienstverlening
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€ 24,99
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Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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34,95
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TOP 5 Marketing

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€ 32,99
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De strategische noodzaak van de derde ring
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Tips van de redactie

De Offertebijbel
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Reserveer nu

Online marketing is stuk
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DE COUNTDOWN - Handboek voor een sterk belscript
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€ 22,50
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€ 50,95
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN02-12-20229783030758967
This comprehensive handbook offers a state-of-the-art guide to new frontiers of African entrepreneurship. Written from a Pan-African perspective by a cast of international authors, the book addresses the rapid modernisation and evolution of African entrepreneurship and business practices… Meer
€ 269,39
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Paperback EN13-09-20229783030772062
This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very little research exists that examines brands and branding in this emerging market… Meer
€ 208,39
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Paperback EN12-06-20219783030781071
This two-volume set constitutes the refereed proceedings of the 7th International Conference on Human Aspects of IT for the Aged Population, ITAP 2021, held as part of the 23rd International Conference, HCI International 2021, held as a virtual event, in July 2021… Meer
€ 60,99
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Gebonden EN24-10-20219783030787820
This book examines postsocialist transformations reflected in urban middle-class domestic spaces and in museums dedicated to socialism in Romania. It focuses on the significance and circulation of porcelain and crystal sets and ornaments during late socialism and after 1989, following the… Meer
€ 147,39
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Paperback EN03-09-20229783030859121
The five-volume set IFIP AICT 630, 631, 632, 633, and 634 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2021, held in Nantes, France, in September 2021.* The 378 papers presented were carefully reviewed and… Meer
€ 192,99
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Paperback EN08-12-20229783030860301
This edited volume discusses the contextual nature of strategic entrepreneurship. It unfolds the concept of context in strategic entrepreneurship and demonstrates how entrepreneurial strategies differ among various countries, societies, and entrepreneurial ecosystems… Meer
€ 180,99
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Gebonden EN16-02-20229783030866792
Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades… Meer
€ 204,99
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Paperback EN24-09-20219783030867607
This book constitutes revised and selected papers from the First International Conference on Society 5.0, Society 5.0 2021, held virtually in June 2021. The 12 full papers and 3 short papers presented in this volume were thoroughly reviewed and selected from the 54 qualified submissions… Meer
€ 78,99
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Paperback EN25-11-20229783031217067
This proceedings LNCS 13518 constitutes the refereed proceedings of the 24 th International Conference on Human-Computer Interaction, HCII 2022, which was held virtually as part of the 24 th International Conference, HCII 2022, in June/July 2022… Meer
€ 102,99
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Paperback EN18-05-20249783031291586
Challenge-based research focuses on addressing societal and environmental problems. One way of doing so is by transforming existing businesses to profitable ventures through co-creation and co-evolution… Meer
€ 183,99
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Gebonden EN12-07-20239783031307416
This book presents high-quality cases on the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market. It also highlights the education campaigns that promote behavioral changes and new sustainable lifestyles that… Meer
€ 90,99
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Paperback EN17-04-20259783031355912
This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours… Meer
€ 208,39
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Gebonden EN01-11-20239783031376740
This book explores the issues around small business and entrepreneurial activities in Africa within the context of frequent collapse of businesses, seizures by governments, lack of access to capital and raw materials as well as the reliance on the informal sector… Meer
€ 196,19
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Paperback EN13-06-20259783031525674
This book comprehensively covers various aspects of research and development (R&D). Intended for a classroom or professional setting, the book provides valuable insights into the significance of R&D for organizations, its role in enhancing processes, reducing costs, increasing efficiency, and… Meer
€ 84,99
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Gebonden EN31-07-20269783032175335
This book features the second volume of the proceedings of the 12th International Conference of the International Association of Cultural and Digital Tourism (IACuDiT) with the theme "Management, Culture and Arts Synergies for Future Innovative Tourism Development," which took place in Corfu… Meer
€ 264,99
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Gebonden EN29-05-20269783032199461
This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers presented at the 2025 Academy of Marketing Science World Marketing Congress held in Dijon, France… Meer
€ 240,99
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Paperback EN30-06-20269783032304049
The 8th International Conference on HCI in Games, HCI-Games 2026, held as part of the 28th International Conference on Human-Computer Interaction, HCI International 2026 (HCII 2026), took place in Montreal, QC, Canada, during July 2026… Meer
€ 89,79
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Gebonden EN27-05-20169783319013831
This encyclopedia is the most comprehensive and updated source of reference in tourism research and practice. It covers both traditional and emerging concepts and terms and is fully international in its scope… Meer
€ 780,99
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Gebonden EN30-12-20139783319016603
The extraordinary stories of low-income women living in São Paulo, industrial case studies and the details of three squatter settlements, and communities in the periphery researched in Simone Buechler’s book, Labor in a Globalizing City , allow us to better understand the period of economic… Meer
€ 120,99
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Gebonden EN03-12-20149783319114897
This book aims to contribute to the literature and aid in developing a theoretical and practical framework in the area of health and wellness tourism. With contributions and research from different countries using a practical approach, this book is an essential source for students, researchers and… Meer
€ 156,99
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