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Klaas Kroezen

Sales, Oprecht & ontspannen

Waarom voelt sales zo vaak ongemakkelijk, stressvol en geforceerd, alsof je je moet verlagen tot het gebruik van gladde trucs? Het antwoord is simpel: we zijn geconditioneerd om te overtuigen in plaats van oprecht te helpen. 
32,50

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Klaas Kroezen
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Rubriek: Marketing

Gebonden Engels20159780415829045 15-10-2015
The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is emotionally disturbing, exhausting, upsetting, and stigmatising…  Meer
€ 254,64
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Paperback Engels20139780415862967 25-10-2013
The sociology of consumption has concentrated unduly on the more spectacular and visual aspects of contemporary consumer behaviour, thereby constructing an unbalanced and misleading view. This collection emphasises ordinary rather than extraordinary items, routine and repetitive behaviour rather…  Meer
€ 84,47
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Gebonden Engels20129780415880794 27-11-2012
Despite its recent popularity in literature, theory, and practice, Corporate Social Responsibility (CSR) remains a vague concept that struggles to define itself beyond the confines of corporate philanthropy or sustainability…  Meer
€ 254,64
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Gebonden Engels20139780415887250 13-8-2013
The Book Publishing Industry focuses on consumer books (adult, juvenile, and mass market paperbacks) and reviews all major book categories to present a comprehensive overview of this diverse business…  Meer
€ 248,55
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Gebonden Engels20119780415891417 29-8-2011
In midcentury America, the public opinion polling enterprise faced a crisis of legitimacy. Every major polling firm predicted a win for Thomas Dewey over Harry Truman in the 1948 presidential election—and of course they all got it wrong…  Meer
€ 271,58
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Paperback Engels20229781032023137 9-6-2022
This international case study book provides 27 expertly curated case studies on the topic of tourism marketing, each with detailed implementation instructions for the instructor in order to maximise student participation and learning…  Meer
€ 72,95
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Paperback Engels20249781032051406 4-10-2024
Social Media Analytics and Practical Applications: The Change to the Competition Landscape provides a framework that allows you to understand and analyze the impact of social media in various industries…  Meer
€ 32,65
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Gebonden Engels20239781032061993 31-7-2023
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on…  Meer
€ 248,55
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Paperback Engels20219781032095660 30-6-2021
Although the need to expand the boundaries of financial reporting has been discussed since the mid-1990s, little consideration has been given to the evolution and discourses of integrated reporting of non-financial aspects…  Meer
€ 36,97
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Gebonden Engels20229781032100951 18-11-2022
This cutting-edge textbook examines contemporary media business models in the context of Artificial Intelligence (AI) and digital transformation. AI has dramatically impacted media production and distribution, from recommendation engines to synthetic humans, from video-to-text tools to natural…  Meer
€ 238,49
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Gebonden Engels20179781138695856 20-2-2017
With the acceptance of CSR and Sustainability as important business performance indicators, it is timely now to assess the impact that leadership has on the development of these processes. CSR, Sustainability, and Leadership seeks to explore the integration of these three elements through an…  Meer
€ 278,24
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Paperback Engels20179781138713567 24-5-2017
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed. Is there a market for my innovation? Who are my clients? What do they need?…  Meer
€ 88,79
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Gebonden Engels20189781138735811 22-8-2018
In recent times, festivals around the world have grown in number due to the increased recognition of their importance for tourism, branding and economic development. Festivals hold multifaceted roles in society and can be staged to bring positive economic impact, for the competitive advantage they…  Meer
€ 384,44
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Gebonden Engels20189781138735996 2-10-2018
This practical and comprehensive handbook offers step-by-step instruction, guiding entrepreneurs of innovative technology startups all the way from idea to profitability. With its easy-to-follow format aimed at both experienced as well as novice entrepreneurs, this book covers all technical…  Meer
€ 248,55
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Gebonden Engels20189781138744639 23-3-2018
Through a rational reconstruction of orthodox legal principles, and reference to cutting-edge neuro-science, this book reveals some startling truths about the criminal law, its history and the fundamental doctrines that underpin the attribution of criminal fault…  Meer
€ 254,64
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Gebonden Engels19969781138758896 1-3-1996
The pamphlets, newspaper articles and tracts in this collection provide source material for the study of the Anti-Corn Law campaigns of the 1830s and 1840s and their role in the formation of popular economics in Britain.  Meer
€ 264,79
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Gebonden Engels20159781138784390 5-10-2015
The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and…  Meer
€ 248,55
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Gebonden Engels20189781138784758 24-8-2018
Sports betting has become a truly global phenomenon, facilitated by new communication technologies. As a result, the development of deviances, from match-fixing to money laundering, has accelerated. This new reality has numerous implications, for both the regulation of this billion-dollar industry…  Meer
€ 101,27
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Paperback Engels20159781138786196 1-4-2015
The Business Guide to Sustainability is a practical introduction to implementing a comprehensive sustainability strategy in any organization. Written by top business consultants, this useful book can be applied in both large and small enterprises…  Meer
€ 108,94
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Paperback Engels20159781138786837 22-6-2015
From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of the first book, but takes the study of brand…  Meer
€ 93,10
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