Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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*THE INSTANT NEW YORK TIMES BESTSELLER AND WORLD ECONOMIC FORUM BOOK CLUB PICK* 'A clear, compelling guide to some of the most pressing debates in technology today.' Bill Gates 'A colourful and insightful insiders' view of how technology is both empowering us and threatening us… Meer
Digital influencing is one of the most exciting and disruptive new media industries, forecast to be worth over £10bn by 2020. Influencers now dominate the digital world and, when it comes to growth, they are consistently outperforming traditional media and brand advertising… Meer
Shortlisted for the Business Book Awards 2022 The world’s retail sector has been devastated in recent years by two unstoppable forces: internet shopping and the Covid-19 lockdown. The result: huge numbers of prestigious brands have gone under, or are now a shadow of their former selves, and large… Meer
Understand mobile marketing fast, without cutting corners An understanding of mobile marketing is essential for anyone who wants to reach the growing market of on-the-go consumers. In this short, accessible book, Nick Smith shares a lifetime of hard-earned wisdom and practical advice, giving you, in… Meer
SEO and Search Marketing In A Week is a simple and straightforward guide to mastering the basics, giving you everything you really need to know in just seven short chapters. From stripping away the mystique from SEO and SEM, to uncovering the meaning of jargon and acronyms such as pay-per-click… Meer
The third edition of this bestseller (over 275,000 copies sold) builds on the tested formula that helps organizations recognize the value of complaints using updated examples and concepts in the age of COVID-19… Meer
One of Inc. Magazine ’s “Top 10 Marketing Books”: The “must-read” guide to naming products and businesses, updated with new stories and resources (Nir Eyal, author of Indistractable ). To many new companies and products have names that look like the results of a drunken Scrabble game (Xobni, Svbtle… Meer
'Fascinating and eye-opening' OWEN JONES DO YOU KNOW WHERE YOUR SHOES COME FROM? DO YOU KNOW WHERE THEY GO WHEN YOU'RE DONE WITH THEM? In 2019, 66.6 million pairs of shoes were manufactured across the world every single day… Meer
We challenge you to open Marketing Works and read just 5 pages. Marketing Works was created to be easy to use. You'll find value whether you read it cover to cover or just pick a topic and read only that… Meer
This book teaches franchisees how to write a powerful, seven-step marketing plan; prepare a successful marketing attack; and how to successfully launch and maintain an ongoing marketing attack. Meer
Advance Praise for Marketing is King!T ""Marketing is King is really a lesson to us all on how marketing can be applied to improve our lives. Ali does a brilliant job of breaking it down into simple language we can all understand. I congratulate Ali on an outstanding piece of work.""… Meer
Barely one in a hundred businesspeople knows these facts about creating powerful advertising. Do You? FACT! Sixty percent of people read only headlines. Your headline must stop them or your advertising will likely fail. FACT!… Meer
It is estimated that over 61 million adults in the US and over 100 million worldwide are using the Internet. That is an incredible market for the business person savvy enough to tap into it. This new media has its own rules, requirements, and specifications… Meer
Business Process Orientation: Gaining the E-Business Competitive Advantage provides the "why" and the "how" for building the "horizontal" organization - an essential component of the "e" in e-commerce and business… Meer
Have you figured out how to turn customer data into increased profits for your company? Get started with CRM Analytics, Relationship Marketing, Direct Marketing, Database Marketing, Behavioral Targeting, and Event Triggered Marketing using simple customer marketing models and techniques. Meer
This book explores the role of radical ideas in contemporary fiction by nine critically acclaimed authors--Jonathan Lethem, Dana Spiotta, China Mieville, Thomas Pynchon, Rachel Kushner, Teddy Wayne, Colson Whitehead, Jacqueline Woodson, and Kim Stanley Robinson… Meer
Are you an ambitious Area Manager who wants to get to Operations Director (OD) level? Are you an existing OD who wants to out-perform your competitive set? Are you a recruiter or developer of ODs who wants to accelerate their impact or performance?… Meer
Super Strategist: The Art and Science of Modern Account Planning is the only modern guide to advertising’s arguably most vital discipline, that has been written with the passion of someone who’s found their calling and the wisdom of an industry veteran who is still actively leading strategy in a… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
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