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Pagina 79 van 15.414 resultaten

Rubriek: Marketing

Andrew Haughwout Benjamin Mandel

Handbook of US Consumer Economics

Paperback EN13-08-20199780128135242

Handbook of U.S. Consumer Economics presents a deep understanding on key, current topics and a primer on the landscape of contemporary research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing, portfolio… Meer

€ 158,20

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Eduardo Eugenio Spers Luciana Florêncio de Almeida

Coffee Consumption and Industry Strategies in Brazil

Paperback EN12-09-20199780128147214

Coffee Consumption and Industry Strategies in Brazil , the latest release in the Consumer Science and Strategic Marketing series, provides an overview of the coffee sector, focusing on marketing strategies, consumer behavior, and strategies for transforming coffee consumption, production and… Meer

€ 241,–

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Stephan Sorger

Marketing Planning

Paperback EN13-10-20119780132544702

“Marketing Planning: Where Strategy Meets Action” offers marketing students and professionals a practical, step by step guide to creating marketing plans that deliver measurable results. It presents a comprehensive framework for strategic marketing planning and outlines a structured approach for… Meer

€ 204,49

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Irene M. Duhaime Marjorie A. Lyles Michael A. Hitt

Strategic Management

Paperback EN13-12-20219780190090890

Strategic Management provides a critical overview of the prior development, current state, and future opportunities in the strategic management field. Editors Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles bring together an exceptional group of scholars to explore topics such as corporate… Meer

€ 65,10

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Katherine R. Cooper Michelle Shumate

Networks for Social Impact

Paperback EN29-04-20229780190092009

Networks for Social Impact is a broad review of how nonprofits, businesses, and governments work together to tackle social problems. The book argues that network design and management is not a one-size-fits-all formula… Meer

€ 44,70

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John Sanghyun Lee

Strategies to Achieve a Binding International Agreement on Regulating Cartels

Paperback EN05-07-20189789811096976

This book addresses the lack of binding multi-lateral international agreement on cartels, through analysis of trials and failures. It also suggests strategic approaches to overcome current standstills… Meer

€ 120,99

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Gohar F. Khan

Social Media for Government

Paperback EN14-07-20189789811097454

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective… Meer

€ 156,99

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Michal Gregus Natalia Kryvinska

Agile Information Business

Paperback EN18-05-20189789811098536

This book accomplishes an analysis of critical aspects of managerial implications on the business with information. The business dealing with information is spreading in the service market; and, an efficient management of informational processes, in order to perform successful business with them, is… Meer

€ 120,99

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Bowon Kim

Optimal Control Applications for Operations Strategy

Paperback EN09-05-20189789811099175

This book focuses on the applications of optimal control theory to operations strategy and supply chain management. It emphasizes the importance of optimal control theory as a tool to analyze and understand fundamental issues in the respective fields… Meer

€ 144,99

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Chuxin Huang Ruisheng Liu Xinxun Wue.a.

Development Report on China’s New Media

Paperback EN25-07-20189789811099403

In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of… Meer

€ 156,99

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Rudolf Beger

Present-Day Corporate Communication

Paperback EN03-07-20189789811304019

This book serves as an easy-to-read, up-to-date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors… Meer

€ 48,99

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Frank M. Go Guojun Zeng Henk J. de Vries

Restaurant Chains in China

Gebonden EN23-10-20189789811309854

This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be… Meer

€ 110,79

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Andreas Riener Anna-Katharina Frison Felix van de Sande.a.

User Experience Is Brand Experience

Paperback EN21-11-20209783030298708

This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention… Meer

€ 66,99

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Dimitris Kiritsis Farhad Ameri Gregor von Cieminskie.a.

Advances in Production Management Systems. Production Management for the Factory of the Future

Paperback EN25-08-20209783030300029

The two-volume set IFIP AICT 566 and 567 constitutes the refereed proceedings of the International IFIP WG 5.7 Conference on Advances in Production Management Systems, APMS 2019, held in Austin, TX, USA. The 161 revised full papers presented were carefully reviewed and selected from 184 submissions… Meer

€ 120,99

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Isabel Cantista Teresa Sádaba

Understanding Luxury Fashion

Gebonden EN19-11-20199783030256531

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with… Meer

€ 196,19

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Kirsten Moana Thompson Malcolm Cook

Animation and Advertising

Paperback EN05-06-20219783030279417

Throughout its history, animation has been fundamentally shaped by its application to promotion and marketing, with animation playing a vital role in advertising history. In individual case study chapters this book addresses, among others, the role of promotion and advertising for anime, Disney… Meer

€ 159,59

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Erik Cambria Frank Xing Roy Welsch

Intelligent Asset Management

Gebonden EN26-11-20199783030302627

This book presents a systematic application of recent advances in artificial intelligence (AI) to the problem of asset management. While natural language processing and text mining techniques, such as semantic representation, sentiment analysis, entity extraction, commonsense reasoning, and fact… Meer

€ 120,99

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Alex Turrini Marta Massi

The Artification of Luxury Fashion Brands

Paperback EN26-08-20219783030261238

Despite being vastly different both socially and economically, art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and… Meer

€ 80,29

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Fred Phillips

What About the Future?

Paperback EN04-09-20209783030261672

This book closely examines the concept and theory of 'future' from a multidisciplinary perspective, focusing on the practice of forecasting, especially in its interaction with complexity. It highlights the relations between forecasting, decision-making and strategy, mixing technical arguments (but… Meer

€ 78,99

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Joaquim Filipe Michał Śmiałek Olivier Campe.a.

Enterprise Information Systems

Paperback EN28-07-20199783030261689

This book constitutes extended, revised and selected papers from the 20th International Conference on Enterprise Information Systems, ICEIS 2018, held in Funchal, Madeira, Portugal, in March 2018. The 19 papers presented in this volume were carefully reviewed and selected for inclusion in this book… Meer

€ 60,99

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