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Rubriek: Marketing

Gebonden Engels20249781032500713 7-11-2024
Drawing upon the research in the Editors first book Charity Marketing: Contemporary Issues, Research and Practice, this volume focuses on how charities can prepare for the future through sharing big ideas and examples of best practice.  Meer
€ 220,90
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Paperback Engels20269781032689487 22-5-2026
Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.  Meer
€ 73,78
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20269781041106241 11-2-2026
Fully updated to reflect the current world of marketing, this book includes all the vital information you need to excel as a marketing manager in a global landscape where consumer behaviour is increasingly unpredictable.  Meer
€ 236,07
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels19949781138235007 16-12-1994
Strategic Planning for Not-For-Profit Organizations covers all the steps involved in developing a strategic plan for a not-for-profit organization. Strategic planning has become a critical issue for not-for-profit organizations as they strive for direction and orderly adjustment to a changing environment.  Meer
€ 219,74
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Paperback Engels20179781138713567 24-5-2017
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed.  Meer
€ 76,42
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20179781138713574 1-6-2017
As innovation moves from the lab to the market, a new research phase begins for the entrepreneur: the market research phase. Inspired by a new technology that can change the world, critical questions need to be addressed.  Meer
€ 186,02
Levertijd ongeveer 11 werkdagen | Gratis verzonden
paperback Engels20129781137021007 7-8-2012
Globalizing Ideal Beauty is the forgotten history of a group of women copywriters whose successful ad campaigns went international in the 1920s and spread an American notion of feminine appeal from Bangor to Bangkok.  Meer
€ 129,08
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20149781137444202 9-12-2014
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power.  Meer
€ 57,92
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Paperback Engels20179781138254824 27-2-2017
In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite.  Meer
€ 72,44
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20179781138414686 3-7-2017
The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources.  Meer
€ 250,07
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20179781138501164 8-11-2017
This book demonstrates that marketing scholarship has much to contribute to our understanding of consumer vulnerability and potential solutions. It brings to the fore ways in which so‐called vulnerable consumers navigate various marketplace and service interactions and develop specific consumer skills in order to empower themselves in such exchanges.  Meer
€ 190,57
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20179781138441088 11-7-2017
Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets.  Meer
€ 250,07
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20179781138441095 28-7-2017
Creating Organizational Advantage presents a critical appraisal of fashions and fads in management theory. It exposes the strategic weaknesses of change programmes such as Total Quality Management and Business Process Re-Engineering and explains why so many companies fail to become 'market-led' or 'customer-focused'.  Meer
€ 250,07
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20179781138441156 29-6-2017
If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media?  Meer
€ 250,07
Levertijd ongeveer 11 werkdagen | Gratis verzonden
Gebonden Engels20239781108470018 13-7-2023
This book bridges both marketing and the law to provide members of each discipline with what the other has to contribute. It arms the legal community with tools for planning legal strategies and gives marketing researchers a better understanding of how the tools they develop are applied.  Meer
€ 265,58
Levertijd ongeveer 16 werkdagen | Gratis verzonden
Gebonden Engels20159781138126664 29-9-2015
The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans.  Meer
€ 248,90
Levertijd ongeveer 11 werkdagen | Gratis verzonden
gebonden Engels20129781137271419 4-12-2012
The Social Media Manifesto  is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company.  Meer
€ 49,38
Levertijd ongeveer 9 werkdagen | Gratis verzonden
gebonden Engels20139781137271471 31-10-2013
Companies and agencies spend vast amounts of money to advertise and brand products and music has been an important part of this. This book assesses how from selecting sound and music for individual products and adverts many large companies have moved to develop a music strategy to align their brand and create emotional impact.  Meer
€ 79,26
Levertijd ongeveer 9 werkdagen | Gratis verzonden
Gebonden Engels20229781119900573 26-5-2022
€ 42,98
Levertijd ongeveer 8 werkdagen | Gratis verzonden
Paperback Engels20139781118730775 13-12-2013
Small Business Marketing For Dummies helps you promote your business. It is designed specifically for the busy small business owner, giving you simple but powerful ways to spread your message - all at little or no cost.  Meer
€ 24,78
Levertijd ongeveer 16 werkdagen | Gratis verzonden

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