Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
Morgen in huis
Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Morgen in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
Morgen in huis

Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
A. van Arnhem
€ 23,95
29,99
-21%
Morgen in huis
When digital becomes human
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€ 22,95
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-24%
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Schrijven voor het brein
Martin van Kranenburg
€ 17,50
34,95
-50%
Morgen in huis

TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Morgen in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Morgen in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Morgen in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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4
Strategische marketingplanning
Karel Jan Alsem
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5

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Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Marketing Top Models
Frederik Picard
€ 29,99
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Schakel - Leiderschap in marketing
Irene van Cappellen
€ 24,95
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Gebonden EN06-12-20109781441971579
This book proposes a revolutionary new theory of construct measurement – called C-OAR-SE – for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN26-09-20149781446304891
A must have book if you are running a craft business and want to understand content marketing and social media networking to raise awareness of your handmade designs and learn how to sell your crafts online… Meer
€ 23,92
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN25-06-20139781449370671
geen beschrijving beschikbaar
€ 20,35
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN17-10-20129781461379300
Rapid Product Development is a spectrum of integrated actlYllles from initial requirements through research & development, design, simulation, modeling, analysis, prototyping, testing, production, deployment, training, maintenance, repair, disposal and recycling, along with many other intermediate… Meer
€ 240,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN13-10-20129781461426370
The media industry is in transition. While some changes are readily apparent, we have not even begun to understand the impact of others. The result is one of the most fascinating times in the history of media… Meer
€ 122,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN24-04-20129781461438182
​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role—a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating… Meer
€ 61,94
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN16-08-20129781461441410
​​ E-Commerce Strategy: Text and Cases provides the fundamental literature required for graduate students and practitioners to understand electronic commerce. Each chapter provides clearly designed learning objectives and review questions to highlight the major topics and goals… Meer
€ 60,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN18-08-20229781464818851
geen beschrijving beschikbaar
€ 52,–
Dit product is niet leverbaar
Gebonden EN11-05-20129781466503793
For almost every sensationalized media report of product failure, a closer look often determines these failures occurred due to inadequate reliability theory and methodology. Current theories and practices cannot solve these problems, mainly because test specifications, especially lifetime tests… Meer
€ 213,71
Levertijd ± 8 werkdagen
Gratis verzonden
Gebonden EN03-07-20149780062246899
Are you “leadership material?” More importantly, do others perceive you to be? Sylvia Ann Hewlett, a noted expert on workplace power and influence, shows you how to identify and embody the Executive Presence (EP) that you need to succeed… Meer
€ 29,66
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-02-20079780071477871
“We don't have the luxury of selling the same way we sold five years ago-or even two years ago-and simply doing more of the same…We must continually evolve and rethink how we sell so that we are not just selling more, but selling better every single year.”-From Chapter 1 In Selling Results!… Meer
€ 59,27
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-02-20109780071637992
Align your selling methods with their buying habits for a win-win relationship! “The digital age has dramatically changed the selling profession.John Holland and Tim Young will bring you up to date on their newrules for a customer-centric approach.”… Meer
€ 69,47
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN23-05-20249780063317598
New York Times and USA Today Bestseller “One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.”… Meer
€ 58,33
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-09-20119780071770811
Spread your message instantly and easily—even on a shoestring budget “In a world that seems to be overpopulated with social media experts, Heather is the real thing. Her passion and intuition have made her an invaluable resource to the nonprofit community.”… Meer
€ 51,98
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-04-20129780071782821
The secret to movement marketing? Your customers want to make a difference “Scott Goodson and his StrawberryFrog colleagues have found the secret to plugging into Purpose with a capital P: find out what moves people to action, then create a way to support and enhance that movement with your product… Meer
€ 65,10
Levertijd ± 11 werkdagen
Gratis verzonden
Gebonden EN16-12-20119780071786973
“This excellent book makes it quite clear that your business has to focus on customer experience for 21st-century business success. It’s more than refreshing to read the multiple case studies and well thought out approach and to hear the experienced voices of these authors… Meer
€ 60,72
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN27-12-20079780091900113
There is currently an epidemic of 'affluenza' throughout the world - an obsessive, envious, keeping-up-with-the-Joneses - that has resulted in huge increases in depression and anxiety among millions. Over a nine-month period, bestselling author Oliver James travelled around the world to try and find… Meer
€ 25,35
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN01-05-20039780099458067
Corporations spend billions of dollars annually to woo teen and pre-teen consumers. Over the last 5-10 years, the research of these groups and their behaviour has become very focused on exactly how best to part them (or their parents) with their money… Meer
€ 23,92
Levertijd ± 16 werkdagen
Gratis verzonden
Paperback EN04-09-20249780138360467
In Bridging Intention to Impact: Transform Product Development through Evidence-Based Decision-Making , Connor Joyce, a seasoned user researcher and product strategist, offers a groundbreaking guide for product managers and teams seeking to elevate their digital products from engaging to impactful… Meer
€ 58,31
Levertijd ± 9 werkdagen
Gratis verzonden
Gebonden EN01-06-20239780192862617
This book considers: how innovation through technological change is transforming the service sector; how changing consumer needs and behaviors are forcing firms to alter operations; how firms need competitive strategies and new modes of implementation to respond to this changing landscape; and how… Meer
€ 114,65
Levertijd ± 11 werkdagen
Gratis verzonden

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