Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

Nieuw in Marketing

GEO, the new SEO
Martin van Kranenburg
€ 29,99
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Alles over het succesvol vinden en binden van klanten
Jos Burgers
€ 150,–
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De Tao van publieke dienstverlening
Eric de Haan
€ 24,99
Dinsdag in huis
Van fillercontent naar killercontent
Eduard van Brakel
€ 20,–
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Aanbiedingen in Marketing

Van klant naar fan
Klaas Kroezen
€ 27,50
32,50
-16%
Verwacht 14-11-2026
Examenboek NIMA Basiskennis Marketing
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€ 23,95
29,99
-21%
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When digital becomes human
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€ 22,95
29,99
-24%
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Schrijven voor het brein
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€ 17,50
34,95
-50%
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TOP 5 Marketing

Jouw brein liegt
Jeanne Bakker
Jouw brein liegt
€ 32,99
Dinsdag in huis
1
De strategische noodzaak van de derde ring
Stephan van Slooten
De strategische noodzaak van de derde ring
€ 34,99
Dinsdag in huis
2
Van SEO naar GEO
Martin van Kranenburg
Van SEO naar GEO
€ 27,50
Dinsdag in huis
3
Sterk digitaal merk
Ingmar de Lange
Sterk digitaal merk
€ 42,99
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Strategische marketingplanning
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€ 83,95
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5

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Tips van de redactie

De Offertebijbel
Saskia Kerkhof
€ 32,50
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Boost je business met een boek
Janneke Sinot
€ 24,50
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Frederik Picard
€ 29,99
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Schakel - Leiderschap in marketing
Irene van Cappellen
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Reserveer nu

Online marketing is stuk
Chantal Smink
€ 29,95
Verwacht 01-11-2026
DE COUNTDOWN - Handboek voor een sterk belscript
Janneke van Meenen
€ 22,50
Nog niet verschenen
Daar trap ik niet in
Tom van Bommel
€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
Stephan van Slooten
€ 50,95
Verwacht 01-06-2027

Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Pagina 816 van 15.416 resultaten
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Rubriek: Marketing

Paperback EN24-06-20249781032837352
Decision makers interested in going beyond their own personal and professional interests and involving themselves in humanising their organization, community and society should read Remaking Ourselves, Enterprise and Society… Meer
€ 63,15
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Paperback EN24-06-20249781032837581
Every business manager needs intelligence to find suppliers, mobilize capital, win customers and fend off rivals. Obtaining this is often an unplanned, instinctive process. The manager who has a conscious, systematic approach to acquiring intelligence will be better placed to recognize and seize… Meer
€ 63,15
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Paperback EN24-06-20249781032837642
Business organizations are highly successful at delivering 'business as usual'; the day-to-day tasks of managing customer transactions, marketing and production activities, and motivating employees. But there is a growing requirement for such organizations also to deliver business change projects… Meer
€ 63,15
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Paperback EN24-06-20249781032837741
If the only measure of your organization's purchasing performance is forcing down prices from suppliers then not only is your purchasing team failing to add value, they may also be damaging your supply chain and the medium to long-term competitiveness of your organization… Meer
€ 63,15
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Paperback EN24-06-20249781032837949
It is a marketing truism that products should be shaped around the preferences of customers, not designers, and that a design or advert that is effective with one personality type may not be effective with another… Meer
€ 57,37
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Paperback EN24-06-20249781032838021
Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Customer Relationship Management (CRM). The best hope for achieving a sustainable competitive advantage in a global marketplace is by means of… Meer
€ 57,37
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Paperback EN24-06-20249781032838243
This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced… Meer
€ 58,81
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Paperback EN24-06-20249781032838342
Business integrity is rarely a matter of straight-forward rules. As the nature and geography of business transactions become more complex, managers are required to make judgements and to tackle new ethical dilemmas that are often local and situational… Meer
€ 63,15
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Paperback EN24-06-20249781032838410
Disruptive Business is a provocative and insightful redefinition of innovation as an outcome of human behaviour, a dynamic in constant change requiring the shaping of new responses in business and the economy… Meer
€ 63,15
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Paperback EN24-06-20249781032838502
Scholars from various disciplines have studied humor since antiquity. Yet, over the centuries, these researchers have also struggled to conceptualize a viable, well-accepted notion of humor. Beyond pleasure and amusement, people use humor for a variety of social functions… Meer
€ 57,37
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Paperback EN24-06-20249781032838687
Customer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from improving them have been well documented. This book presents a thorough examination of how to use research to understand customer satisfaction and loyalty… Meer
€ 57,37
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Paperback EN24-06-20249781032838748
The world struggles with increasing threats to global sustainability, caused by population growth, overuse of fresh water resources, depletion of biodiversity, and reliance on non-renewable energy sources… Meer
€ 57,37
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Gebonden EN05-12-20249781032840796
With the apparel industry contributing to almost 33 percent of the country’s exports, textile and garment manufacturing plays a vital role in the country’ economy. This book records the existing and emerging sustainability standards in the apparel industry and outlines the supply chain of the… Meer
€ 181,70
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Paperback EN12-06-20259781032844565
Customer Relationship Management in the Digital Age charts the concepts, strategies, benefits and technologies of CRM in an evolving and increasingly digital business landscape. It empowers readers with the skills to use CRM to forge enduring customer connections, optimize experiences and drive… Meer
€ 93,51
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Gebonden EN01-11-20249781032845425
Despite the promise of enhanced customer engagement through new technology, consumer trust has suffered widespread collapse and annual corporate losses are in the trillions. This book exposes the faulty foundation of the populist Customer Experience (CX) movement, upturns long-held beliefs in its… Meer
€ 212,06
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Gebonden EN28-03-20259781032846071
FinTech and Financial Inclusion is a comprehensive edited volume exploring the transformative impact of financial technology on expanding access to financial services and fostering sustainable economic development… Meer
€ 255,76
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Gebonden EN25-04-20259781032847610
We are at a momentous inflection point in our evolutionary history: generative AI is becoming mainstream, transforming the world of work, and specifically that of knowledge workers. This book helps you to navigate your upskilling journey to remain relevant and to add value in the workplace… Meer
€ 249,65
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Gebonden EN23-12-20249781032852638
This edited volume considers the use of African languages for marketing communication. The importance of an indigenous language stems from its benefits, which include increased comprehension and a sense of resonance among the target audience, which makes it more memorable as opposed to foreign… Meer
€ 255,76
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Gebonden EN12-03-20259781032855417
This book provides a comprehensive examination of the palm oil export market, including analysis of its current challenges and move towards sustainability. Adopting a multidisciplinary approach, this volume is written by contributors ranging from the fields of economics, engineering, and chemical… Meer
€ 255,76
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Gebonden EN18-10-20249781032856704
This book looks at the drivers in the emergence, development and internal and global expansion of Asian e-commerce businesses. It tackles the problems inherent in the globalization strategy of a Japanese financial services firm operating in the e-commerce sector… Meer
€ 255,76
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