Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
Bekijk resultaten in...
Alle productenManagementboekenSeminars + TrainingenOnline magazineSale
To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. At the same time, less than 10% of the corporate messages about sustainability are credible to the public… Meer
De businessmarketeer van vandaag wil een bewijsbare bijdrage leveren aan het commercieel perspectief in organisaties. Dat doet hij door te denken en werken vanuit een onderscheidend merkverhaal, een constructieve samenwerking met sales en een structuur van werken die niet alleen tot zichtbaarheid en… Meer
Seasoned pros or beginners...Now, learn how to write a high-powered resume that will land you a premier job in todayÕs competitive field of sales and marketing. Discover how to use your resume as a powerful sales tool to sell yourself ...target potential employers like "prospects"...take on-the-edge… Meer
Experts from around the world present changes in the global marketplace and developments in research methodologies underpinning new product development (NPD) in this essential collection. The business and marketing aspects of NPD, sometimes neglected in books of this type, are addressed alongside… Meer
Behavioral finance is the study of how psychology affects financial decision making and financial markets. It is increasingly becoming the common way of understanding investor behavior and stock market activity… Meer
One of the most pressing questions in neuroscience, psychology and economics today is how does the brain generate preferences and make choices? With a unique interdisciplinary approach, this volume is among the first to explore the cognitive and neural mechanisms mediating the generation of the… Meer
"This book is fantastic. This is a must-read for designers who want to fulfill their potential—treated equally to their peers in technology and business—and ultimately secure a seat at the table with business managers and developers… Meer
'Beautifully written and brilliantly argued, Possessed is one of the few things you really need to own' Daniel Gilbert How ownership came to own us - and what we can do about it Our love affair with possessions seems to be all-consuming, even as we face economic and environmental breaking points… Meer
Viva, Panorama, Bright, Elle en Libelle we kennen ze allemaal. Maar hoe worden deze tijdschriften gemaakt en welke moderne communicatietechnieken en -ideeën liggen eraan ten grondslag? Waarom is Linda. een hit? Wat is het geheim van Happinez en van Autoweek? Waarom is Elsevier zo toegankelijk?… Meer
This step-by-step marketing approach makes it ever so easy to apply content marketing concepts. Take your content marketing skills to the next level with this comprehensive handbook. Inside, you'll find everything you need to know to develop and execute a successful content marketing strategy… Meer
The Right Phrase forEvery Sales Situation A powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction… Meer
One hour: that's all the reading time you'll need to master one of the 15 essential sales topics outlined in The Ultimate Sales Training Workshop. Just pick your subject, then read the hands-on guide for that chapter and additional reading materials for salespeople… Meer
Google Your Way to the Top of Your Industry! It’s great to have a punchy Web site, but if you aren’toptimizing your search-engine presence, you’re just anothercompany lost in cyberspace. With Be #1 on Google , you can instantly put your companyin the top spot of relevant online searches—and… Meer
The planning guide marketers have relied on for two decades—updated and expanded For more than 20 years, The Successful Marketing Plan has been the marketing professionals’ go-to guide for creating plans that define and fulfill the needs of their target markets… Meer
The companion volume to The Trading Book --practical, hands-on exercises that make trading decisions easier than ever Filled with activities, exercises, and expert advice, The Trading Book Course explains how to accuratelyidentify market conditions before beginning to trade--which is the key to… Meer
Tourism and Politics aims to disseminate ideas on the critical discourse of tourism and tourists as they relate to politics, through a series of case studies from around the world written by specialists with an emphasis on linking theory to practice… Meer
Why do we buy? What is it that governs our choice of car? How does advertising really work? And what can the story of Aladdin teach us about today's world? In this brilliantly original, provocative and witty book, Geoffrey Miller - acclaimed author of The Mating Mind - takes us on a journey through… Meer
The Gambling Century uses extensive archival material as well as printed sources, to follow its subjects from the Court to the coffeehouse, to private clubs and “at homes” in townhouses, all of which prefigure that quintessentially modern gambling space, the casino. Meer
Why are we focused on transforming ourselves, society and the planet? What deeper human needs drive these transformations? How do you turn products and services into Customer Transformations? Trends in the Transformation Economy showcases various industry trends, shaping a world that's not just… Meer
Een AI-book is niet een boek dat geschreven is door AI maar een boek dat verrijkt is met AI. Het maakt de inhoud van een boek interactief via WhatsApp, zodat je ermee kunt chatten. Zie het als een razend slimme assistent die het boek perfect begrijpt en er alles uit onthouden heeft. Jij kunt deze assistent alles vragen. Vraag bijvoorbeeld hoe je iets kunt toepassen op jouw persoonlijke situatie, om een korte samenvatting, of wat de belangrijkste inzichten zijn. AI-books zijn alleen te gebruiken via WhatsApp, je hoeft er geen aparte app voor te installeren.
Meer informatie over AI-books