Marketing

Marc Fauconnier

Memory Brands

Ontdek hoe merken ook in een algoritmische wereld onvergetelijk blijven. Dit boek laat zien hoe je bouwt aan duurzame merkherinneringen in plaats van vluchtige aandacht.
€ 29,99

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GEO, the new SEO
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€ 24,99
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Van fillercontent naar killercontent
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€ 20,–
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When digital becomes human
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TOP 5 Marketing

Jouw brein liegt
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€ 32,99
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De strategische noodzaak van de derde ring
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De strategische noodzaak van de derde ring
€ 34,99
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Van SEO naar GEO
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Sterk digitaal merk
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5

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Tips van de redactie

De Offertebijbel
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Reserveer nu

Online marketing is stuk
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DE COUNTDOWN - Handboek voor een sterk belscript
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Nog niet verschenen
Daar trap ik niet in
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€ 22,50
Verwacht 24-11-2026
Basisboek Customer Journey
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€ 50,95
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Marketing

Versterk je marktpositie met boeken die je helpen denken als een strateeg en handelen als een creatieve marketeer. Van merkstrategie tot klantgericht ondernemen: ontdek hoe je bouwt aan sterke merken en campagnes die écht werken.
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Rubriek: Marketing

Paperback EN09-05-20189789811099175
This book focuses on the applications of optimal control theory to operations strategy and supply chain management. It emphasizes the importance of optimal control theory as a tool to analyze and understand fundamental issues in the respective fields… Meer
€ 144,99
Levertijd ± 9 werkdagen
Gratis verzonden
Paperback EN25-07-20189789811099403
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of… Meer
€ 156,99
Levertijd ± 9 werkdagen
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Gebonden EN07-09-20209789811216978
The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their… Meer
€ 73,85
Levertijd ± 16 werkdagen
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Gebonden EN23-10-20209789811218897
This book seeks to understand the simultaneous economic and political contributors to China's changing agricultural protection levels and the central government's choice of policy instruments to tax or assist farmers… Meer
€ 102,99
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Gebonden EN25-02-20219789811221712
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today… Meer
€ 81,14
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Paperback EN25-02-20219789811222177
This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today… Meer
€ 37,43
Levertijd ± 11 werkdagen
Gratis verzonden
Paperback EN22-10-20209789811224201
The COVID-19 era has shown us that the future of work is here. More projects and fewer budgets mean that selecting the right person for the right project is imperative to success. Companies — from large MNCs to SMEs — have less wiggle room than ever before… Meer
€ 30,14
Levertijd ± 16 werkdagen
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Gebonden EN03-03-20219789811231834
In the world of internet, wide adoption of computing devices dramatically reduces storage costs with easy access to huge amount of data, thus posing benefits and challenges to e-business amongst organizations… Meer
€ 132,13
Levertijd ± 16 werkdagen
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Gebonden EN25-02-20219789811232367
The evergreen debate over government's involvement in business continues in earnest. Participants straddle all stakeholder groups, from the state itself to the private sector to the public at large. Add to that debate increasing globalisation, and now de-globalisation, and the advent of… Meer
€ 117,56
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Gebonden EN14-09-20239789811267901
The Lee Kuan Yew Global Business Plan Competition (LKYGBPC) is a biennial university startup challenge in Singapore which is organized by the Institute of Innovation and Entrepreneurship (IIE) at Singapore Management University… Meer
€ 52,–
Levertijd ± 16 werkdagen
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Gebonden EN28-06-20239789811268175
Brands and branding have deep historical roots. Almost anything or anyone can be branded with a name or mark for commercial or other purposes. The act of branding initiates activities in a brand ecosystem among people and organizations who have a vested interest in the brand's value… Meer
€ 81,14
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Gebonden EN14-07-20239789811272226
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines… Meer
€ 255,98
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Paperback EN05-10-20239789811274480
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students… Meer
€ 81,14
Levertijd ± 11 werkdagen
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Paperback EN14-07-20239789811287671
The field of marketing science has evolved significantly in the last 70 years. Throughout its rich history, developments in this field have always been anchored on marketing phenomena that drew on economics, statistics, operations research, and related disciplines… Meer
€ 117,56
Levertijd ± 16 werkdagen
Gratis verzonden
Gebonden EN21-05-20259789811292095
This book addresses how decision-makers can respond to cross-sector challenges that become prevalent in the wake of global crises. The recent COVID-19 pandemic is one such example of an ongoing global crisis with multifaceted dimensions… Meer
€ 197,70
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Gebonden EN23-10-20249789811296499
This book provides a readable and concise guide for anyone desiring to grow an existing business "organically." It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers… Meer
€ 146,70
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Paperback EN03-07-20189789811304019
This book serves as an easy-to-read, up-to-­date practical guide on professional corporate communication. The key market for this book is the Asia-Pacific region, mainly because there is a gap in know-how in corporate communication among many industry sectors… Meer
€ 48,99
Levertijd ± 9 werkdagen
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Gebonden EN23-10-20189789811309854
This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be… Meer
€ 110,79
Levertijd ± 9 werkdagen
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Gebonden EN05-10-20269781917837781
It's Never Only Business! is a punchy, to–the–point, practical book that teaches you how to develop your communication skills in ways that improve both your personal and professional life. Written by Lizzie Butler, a highly experienced Communication and Sales Trainer, It’s Never Only Business!… Meer
€ 22,48
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Paperback EN05-10-20269781917837798
It's Never Only Business! is a punchy, to–the–point, practical book that teaches you how to develop your communication skills in ways that improve both your personal and professional life. Written by Lizzie Butler, a highly experienced Communication and Sales Trainer, It’s Never Only Business!… Meer
€ 13,88
Levertijd ± 11 werkdagen

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